Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming every car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.

But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.

And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.


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    • 1 Second Ago
  • 169 Comments
      kuntknife
      • 1 Year Ago
      I love how the majority of the comments are about the car itself, and not the value of the brand as this article was trying to point out. It is an undisputed fact that it generates a decent amount of cash for GM regardless of your opinion about the car itself. Nothing attracts the morons like articles dealing with economics. And nothing is more futile than trying to educate people through comments :(
        iquniverse
        • 1 Year Ago
        @kuntknife
        Would we be talking about the same GM that went bankrupts building cars like Corvettes ? Or is it not revelent that we taxpayers had to bail them out and they continue to spend billions of media publicity stunts with our money 1
        iquniverse
        • 1 Year Ago
        @kuntknife
        Not relavent ? Billion dollars baby ? My patootey ! It's well known that beginning in the 1960's GM lost money on every Corvette they built and had massive expensive warranty issues however it was their "flagship" and helped promote Camaro and other sales at the dealerships. The Corvettes from 1960 to the late 1980's were described by many knowledgeable people to be glorified "junk". The engineering, engines, chassis and everything on board was borrowed from other cars. It is not nor has it ever been a hybrid sports car and being mass produced, probaby never will be.
      John Murphy
      • 1 Year Ago
      If your going to knock the Vette .. then drive away in your 2005 Camry .. I do not respect your choices , Opinions Or Comment .. you all get thumbs down
        wrxfrk16
        • 1 Year Ago
        @John Murphy
        Way to make Corvette enthusiasts not sound like a bunch of balding, overly sensitive tools, great job!
          • 1 Year Ago
          @wrxfrk16
          [blocked]
      seraphimme
      • 1 Year Ago
      We buy a new Vet every 2 years. We buy a Chevy or Ford every 2 years because we are Americans and beleive we build the best damn autos on the planet. No foreighn car maker can match corvette $ for $
        Timon
        • 1 Year Ago
        @seraphimme
        So ignorant! no Logos just Pathos.
        MMM
        • 1 Year Ago
        @seraphimme
        in your dreams only my friend
      IOMTT
      • 1 Year Ago
      Full disclosure: I am a former multi-Corvette owner and still love them. When looking at the whole of the Corvette hobby (that is what I would call it), it is quite a huge industry. If you don't believe me, just head to Carlisle,PA at the end of August for the Corvette only meet. It really is a great community with many resources for the high dollar enthusiast or the guy with the daily driver 1978 model.
      The Wasp
      • 1 Year Ago
      Isn't the Silverado/Sierra still a lot more valuable, in terms of revenue?
        Mr E
        • 1 Year Ago
        @The Wasp
        I wouldn't doubt it. I think the big thing here is that Corvettes sell in super low numbers, in comparison, yet still have a big effect. This article doesn't really touch on the "halo" effect it casts on the rest of GM, and to a lesser extent, American cars in general.
        Car Guy
        • 1 Year Ago
        @The Wasp
        In total sales? Probably. But for selling accessories and supporting the aftermarket Corvette far outpaces the trucks given their much smaller volume.
          cdwrx
          • 1 Year Ago
          @Car Guy
          I'd like to see the data on that. Silverados outsold Corvettes 30:1 in 2012.
      c5bruce
      • 1 Year Ago
      This is the point Zora Duntof made in his letter to the then Chairman of GM when the C5 was being developed and was about to be cancelled. He and that letter saved the Corvette. He is my hero.
      whdlsn
      • 1 Year Ago
      Had a '57 corvette in the sixties, sold it and bought a '68 big block roadster, still have it. The ;68 wasn't a good year, half the stuff didn't work. Wished I'd bought a '69, but won't get rid of it for anything.
      Sir Duke
      • 1 Year Ago
      I get the point Edmunds is trying to make, but where can you find this mythical beast called the "Base Model Corvette" with no options? The "Base Model Corvette" was defined as a starting point. I seriously doubt that Chevrolet has built such a car, in the last 20 years. I could see them building base model Z06s, since most of these are used as track cars, and are likely to be stripped of the excess ballast.
        Brex
        • 1 Year Ago
        @Sir Duke
        They're in the same aisle as the base model Porsches.
      montegod7ss
      • 1 Year Ago
      As a Corvette lover my whole life I have liked every generation more than the last. The C7 is absolutely no different. My only beef is the engine naming convention, but I'll get over that once the new engines end up in the salvage pool after people start crashing them.
        iquniverse
        • 1 Year Ago
        @montegod7ss
        You are absolutely correct. Most of the uninformed don't now that the first fifty Corvette ZR1's with the over supercharged engines blew up in the dealerships. I bought one and it didn't make it three blocks before the engine overheated and came apart. Right back to the dealership, they said "what warrranty" ? $12,000 later, ended up "dumping" the car at a huge loss. Bought a Viper. Less $$$ Have driven it 60,000 miles. No problems ! And its in a different class than the Corvette and a lot faster !
          John
          • 1 Year Ago
          @iquniverse
          You're completely full of S*** and an obvious troll.
      ptcards
      • 1 Year Ago
      Best sports car out there for the money bar none...and yes I do own one!
      rwich
      • 1 Year Ago
      I am 6" tall and well over 200 lbs. I fit perfectly in my Corvette. You gotta love these cars. I get thumbs up and a lot of compliments on my hot red sports car. It has scary fast excelleration.
      Patrick
      • 1 Year Ago
      Corvette is great for those owners that like to do car work themselves. And car modifications =)
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