Do you like to drink in public, where big, fragile glass bottles full of expensive booze are a hassle and a liability? Do you ever drink so hard that your very drinking vessel – even a sturdy one like a metal flask – just isn't extreme enough? Do you like Scotch whisky? Do you like to drive in circles and listen to white guy blues?

If you answered "yes" to any or all of the questions above, and if you've got about $900 burning a hole in your pocket, Oakley and The Macallan have got a flask to sell you. Made from "food-grade steel, carbon fiber and aerospace-grade aluminum" we can't think of even one compelling reason to plunk down 600 pounds sterling for the flask. But hey, the completely over-the-top commercial that sells the thing has got a bunch of high-dollar sports cars, a helicopter and a naked lady in a bathtub... watch it below, and try not to drink and drive.



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    • 1 Second Ago
  • 26 Comments
      Neil
      • 1 Year Ago
      I know there always going to be haters, but in case you're curious, I'll explain a little more. There were no marketing agencies here, no ad agency, no concept team and a $16k budget that Macallan gave me on a wing and a prayer. I was the engineer on the flask and I thought it would be fun to test the h*ll out of it in a bit of a different way. I called upon any friends I had with crazy stuff and asked them to help out. The team at Armed Bandit were gracious enough to help out and bring some amazing filming abilities to the mix. A ton of others helped, simply to have a great time. We had a riot of a day trying to beat this thing up and we thought it would be fun to share it. Oakley celebrates their team thinking in a disruptive manner and what they saw the final video, hosted it for us. So if it looks like we were doing stupid stuff, we were. I got to have Samuel Hubinette drift an SLS and have the owner of it ask him to do a pass with the doors up - do you know how much I laughed at that!? Anyway, no defenses if you hate it I respect that, but hopefully you can understand it was some guys with great toys, beating something up they worked hard to make.
        floppypawltd
        • 1 Year Ago
        @Neil
        Good for you but how about a rubberized exterior ( GE tse3456t comes to top of my head has a nice traslucence to it ) to keep it from chipping as seen at 1:10 and again at 1:59-2:08. Lots of money for something that can get chipped and scratched all to hell and back. Oh yes I was a Materials Engineer for PW&A so I know a boatload about composites and how to make them more durable.
          Neil
          • 1 Year Ago
          @floppypawltd
          Sure, I see your point, but look what we did to it.. I saw all those bits, but most of them are asphalt and pebbles. The flask got beat to HECK, the rubber bit flapped, but every part of that was honest and simply showing us testing it. What is the sole purpose of a flask? To protect and carry the liquid in it... End result... After all kinda of hell, it was still protecting and carrying. What we did to it was absurd.
      Cabriofan
      • 1 Year Ago
      Driving a SLS with the gullwing doors open. Rednecks with a paycheck!
      Michael Peters
      • 1 Year Ago
      Guys this is a fun video that should bring a smile to any gearheads face. Appreciate it for what it is.
      rmt_1
      • 1 Year Ago
      It's a great looking ad and I imagine the crew had quite a bit of fun filming it, though I think the woman near the end truly deserved much more screen time. However, as good as the ad was, I do have issues with the Oakley flask itself. A traditional flask is sleek, often curved, and sized to discretely fit into an inside pocket of a jacket or a blazer; the Oakley is so bulky looking and inelegant in design, it would be easy to notice in the pocket of a down parka and may not even fit into a normal jacket pocket. So who exactly is this $900 Oakley flask's demographic? It doesn't work as a traditional flask, it's too small to use as a canteen, it's not as versatile as a thermos bottle, and it's not as handy as a self-sealing travel/coffee mug. Unless it's literally bulletproof, I think Oakley should go back to the drawing board, after they make up their minds about what they want to sell and to whom.
      spinftwin
      • 1 Year Ago
      Wow that is ugly. Looks like its made of cardboard and electrical tape, not carbon fiber and aerospace-grade aluminum...
        Ford Tang
        • 1 Year Ago
        @spinftwin
        Yeah, I thought the same thing. And who the hell uses flasks? Flasks just scream try-hard.
      Mike5287
      • 1 Year Ago
      Real question is: will it blend?
      protovici
      • 1 Year Ago
      The babe the cars the babe the cars the sound the music. Nice commerical! What was being sold again!?
      hello
      • 1 Year Ago
      hello Neil.. If you are the guy that shot this video on that budget, you did a fine job. I could not afford that flask, but I did enjoy the odd and different ideals of the shoot. I enjoyed it. Thanks
      tnsubie
      • 1 Year Ago
      Why are they drifting the SLS with the doors up?
      Ricky
      • 1 Year Ago
      In the interests of accurate of grammar, I would have worded the title "Watch Oakley test out the durability of its flask with a parade of pricey cars", but what do I know, I'm not a professional journalist.
      theotherhalf
      • 1 Year Ago
      I will never get those 2 mins of my life back :(
      montegod7ss
      • 1 Year Ago
      I'm enjoying a single malt Scotch at I type this, but no way would I pay that much for a flash. It would be too expensive to let it get confiscated at the ball game.
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