There are still plenty of companies that haven't gotten the whole social media thing down pat yet, but Hot Wheels isn't one of them. During the recent Canadian International Auto Show in Toronto, Hot Wheels created a lot of buzz for itself by using a vending machine filled with Chevrolet Camaro models, but instead of money to get the cars, show attendees just had to use Twitter.

To get the free car, people were asked to send a tweet to Hot Wheels Canada saying what they liked about the new Hot Wheels Edition Camaro, and including the #ChevyCIAS hashtag. This seemed to be a popular marketing tool, too, as AdWeek reports that the @HotWheelsCanada account more than tripled in followers during the course of the 10-day show. Looking ahead, this could open up even more innovative marketing possibilities using social media.

Check out the video posted below to watch how it works, and while the auto show has ended and the free-car giveaway has too, we're almost certain that some of the 1,500 freebies will make their way onto eBay.


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    • 1 Second Ago
  • 11 Comments
      Groagun
      • 1 Year Ago
      This was actually the second yer for this program at the Toronto Auto Show. It was slightly different last year and had a cool metallic green Camaro in a hard plastic display case you could win. This year it was the blue Camaro you see in the post and came in the familiar Hot Wheels package you get in any store. This was huge for both Hot Wheels and Chevy as it attracted tones of young people to their booth and drummed up big crowds and excitement. I did last year and this year all in the name of getting my 5 year old nephew his second consecutive Hot Wheels and getting/keeping him interested in cars. Smart and well done Hot Wheels/Mattel and Chevy.
      Kenny Wong
      • 1 Year Ago
      I only had to Tweet (with Location enabled) the hashtag and Hot Wheels Twitter name and scored the Camaro in the clear plastic display case. I enjoyed this year's show, had most of the cars I wanted to see, Jaguar F-Type, Nissan Juke Nismo, Corvette Stingray, Acura NSX concept. They didn't have the Cadillac ELR or VW Beetle R-Line though, I wanted to see those.
        Groagun
        • 1 Year Ago
        @Kenny Wong
        The ELR was there. I saw it on the press day. Did they remove it for the public days? I can't believe they would do that.
      protovici
      • 1 Year Ago
      Another ugly Chevy design.
      Anthony Williams
      • 1 Year Ago
      Wheres the "Made in China" stamp.
        imoore
        • 1 Year Ago
        @Anthony Williams
        Those models are made in Malaysia, or possibly Thailand. No way are you going to get a \"Made in China\" Hot wheels from a vending machine. The China models will be found in bettter packaging, assembled \"by hand,\" and carry a $5.00 price tag.
      • 1 Year Ago
      [blocked]
      Porschetr
      • 1 Year Ago
      Did it run successfully? I was there during the first day of the Autoshow and looked like it was having some issues.