The 2013 Toyota Camry is officially the car of the year in Korea. The country's motoring press graced the Japanese sedan with the honor for the first time, officially marking a shift in prevailing Korean attitudes toward Japan and its products. According to industry analysts, buyers in the country are no longer simply choosing their purchases based on whether or not they're made in South Korea, but rather based on quality and personal choice. That's a big jump from a few years ago, when buyers viewed their purchases through a patriotic lens.

The Camry managed to edge out a total of 44 other cars, including hardware from both Hyundai and Kia, to become the first foreign vehicle to take home the Korea Automobile Journalist Association's Car of the Year award. As The Detroit News points out, just 10 years ago, domestic manufacturers held some 99 percent of the Korean car market. But a change in trade regulations has opened up the country considerably, and buyers now have access to a wide range of products from around the globe. As a result, Hyundai and Kia have countered by cutting prices in an attempt to keep their grip on the market.


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  • 65 Comments
      bK
      • 1 Year Ago
      This is a big statement coming from korea, since alot of people there hates Japan to death....
      wrxfrk16
      • 1 Year Ago
      Why is it an upset? Because it isn't a car of the year, it's an appliance of the year. I don't even get why they bother testing or evaluating the Camry it's such a known quantity. If all you care about is a point A to point B transport that's safe and reliable get a Camry or Corolla. If you have any interest whatsoever in driving pleasure, styling, character, soul, passion, etc. you don't.
      • 1 Year Ago
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      Sacto1654
      • 1 Year Ago
      I think people forget that the current US-market Camry with the 2AR engine and six-speed automatic is actually a surprisingly competent car, especially the SE model with its upgraded suspension. I really think Toyota should build more Camry's with upgraded suspensions.
        superchan7
        • 1 Year Ago
        @Sacto1654
        Lots of people overlook the Camry SE. The few publication reviews (yes, they exist if you look around) actually praise its surprising driving competence. Unfortunately, it seems to be a N. America-only model. And no, I don't have a Camry or any Toyota.
        NightFlight
        • 1 Year Ago
        @Sacto1654
        "especially the SE model with its upgraded suspension" I literally LOL'ed at this. You must be one of the people that Toyota interviewed for their commercials. Does it feel really grounded to the ground? Is it fast with that 2AR engine? Does it have all the stuff that guys like? There is NOTHING great about a Camry SE. A base Mazda6 or Ford Fusion has more sporting potential.
          • 1 Year Ago
          @NightFlight
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          NightFlight
          • 1 Year Ago
          @NightFlight
          @ WMB I've driven dozens. There are many reliable choices out there that have great dynamics as well. The Camry isn't the only one. People who buy a Camry generally don't know much, if anything, about cars and don't know there is a better choice.
        Danrar
        • 1 Year Ago
        @Sacto1654
        Which model has the compelling design? Can I have that one?
        Jesus!
        • 1 Year Ago
        @Sacto1654
        Who cares its a buttload of ugly.
      2012JKU
      • 1 Year Ago
      I cant imagine being forced to drive a bland mobile like the Camry. Thanks to CAFE and other government regulations I suppose it is just a matter of time till we are all forced to drive a Toyota Mediocrity.
        superchan7
        • 1 Year Ago
        @2012JKU
        You sound like you drive something awesome that would shame a Camry in anyone's eyes. Please share.
          wrxfrk16
          • 1 Year Ago
          @superchan7
          Anything with a degree of soul or passion puts a Camry to shame. If all you want is an appliance the Camry makes sense, if you want a car, it's sorely lacking.
      Walt
      • 1 Year Ago
      One word. Payola.
        • 1 Year Ago
        @Walt
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      techie69
      • 1 Year Ago
      Best car wins: value and quality.
        bullitt2605
        • 1 Year Ago
        @techie69
        And recalls.
          techie69
          • 1 Year Ago
          @bullitt2605
          Nobody immune to recalls, no company is making sure its done, Google to see the other companies and worst flagrant companies to get their recalls done: Ford, GM, and VW. Their consumers are driving cars that have not been done any proper repairs. Can't affect their 'pristine' image.
          techie69
          • 1 Year Ago
          @bullitt2605
          *Nobody's immune to recalls, and Toyota is making sure its done outside the NHTSA recalls. Google to see the recalls of other Co.s and the worst flagrant ones whose recalls are deferred to not one done: Ford, GM, and VW.*(correction)
      Renaurd
      • 1 Year Ago
      Could I buy the red shoes that came in that box.
      • 1 Year Ago
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        luigi.tony
        • 1 Year Ago
        Just don't expect the Camry to protect you or passengers in an offset crash.
      El Angel
      • 1 Year Ago
      This is how America was way back, only buying american cars. Eventually they will buy more foreign cars.
        wrxfrk16
        • 1 Year Ago
        @El Angel
        The hell are you talking about? Toyota is a Japanese car manufacturer, and it got an award in South Korea. It is a foreign car for them.
        • 1 Year Ago
        @El Angel
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          Steve
          • 1 Year Ago
          aaronm_mt - 17,937 imported vehicles were registered in Japan in 2012. ONLY 17,937!!!!!! You cannot say the Japanese love imports because they ONLY bought 17,937 imports in 2012...... Toyota IMPORTED 617,283 vehicles into the USA in 2012!!!!! Nissan imported 339,287 vehicles into the USA in 2012.
          Zingiberaceae
          • 1 Year Ago
          WMB, if by "tiny" you mean "about half", yes...
          • 1 Year Ago
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        Arturo Rios Jr.
        • 1 Year Ago
        @El Angel
        Unless our government does something about it, it won't happen. This foreign companies have been taking advantage of our economy by plaguing our nation with cheap products while our companies crumble. Trade with other nations should be kept balance and that is not the case.
      Ben Jones
      • 1 Year Ago
      why do Americans can't see other countries developing, now everybody knows..
        • 1 Year Ago
        @Ben Jones
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      • 1 Year Ago
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