Despite the old chestnut that there's no such thing as bad publicity, there's always a cost incurred – sometimes it's hidden, and sometimes it's front and center. Enigmatic Tesla CEO Elon Musk seems to think his company's now-infamous Model S range dustup with The New York Times is falling squarely into the latter category. According to Musk, fallout from the back-and-forth battle over the newspaper's cold-weather road trip story may have decimated Tesla's stock value by as much as $100 million. Musk believes the report resulted in a lot of cancelled orders, probably costing Tesla "a few hundred" Model S purchases.

According to the report, Tesla's shares have tumbled some 12 percent (going from $39.24 to $34.38) since the report was published. Bloomberg further notes that the company's market capitalization has skidded by around $553 million over that same period. With the company's stock-market value pegged at $3.91 billion, $100m represents a not insignificant chunk of money to Tesla.

So how does Musk feel about embattled Times writer John Broder, whose controversial report he previously called "fake"? During the interview with Bloomberg TV, which you can watch below, Musk opines, "I don't think it should be the end of his career – I don't even think necessarily he should be fired – but I do think he fudged an article." No word has surfaced about any actions taken against Broder after the Times' public editor admitted he did "not especially" exercise "good judgement" in the course of his reporting.

There's a lot of interesting ground covered in the Musk interview, including a discussion on the impact of early adopters on Model S sales, as well as how demand might be affected if the federal $7,500 tax credit were to end, so check it out by scrolling below.



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  • 184 Comments
      SublimeKnight
      • 1 Year Ago
      I think the stock price fall had more to do with Tesla missing estimates by like 10-20 cents a share.
      DKano
      • 1 Year Ago
      The stocks were up a week after the article came out. They went down after Tesla missed earnings estimates in its quarterly report last week.
      MK2
      • 1 Year Ago
      Losing 100m of market cap is not the same as losing 100m that the company had. The shareholders may have lost 100m, Tesla did not. Tesla would have lost the amount represented by the orders that were cancelled due to the article, not the loss in stock value.
      smilelines1
      • 1 Year Ago
      Having just received my Model S, I must say that it is simply amazing. If you're buying a car that you want to drive from state to state, this isn't it. If most of your driving is around the town you are in, it is something special. So quiet, so fast, so well made and you plug it in like your cell phone. People need to give Tesla a chance. Starting a car company from scratch is no easy feat. The average lease in a car is 12,000 miles or 30-35 miles a day. Even the lowest battery range is well over that requirement. The car of the future is here today.
      Eye in the Sky
      • 1 Year Ago
      Apparently, the NYT reporter described things happening in the "road test" that the vehicle's on-board "black box" didn't record...in other words, Broder lied about his actual experience during the test drive. Not surprising for the totally agenda-driven NYT.
        Tom
        • 1 Year Ago
        @Eye in the Sky
        Yes, and don't forget to try and link this to Obama or Hillary Clinton and Benghazi if at all possible. There must be some sort of Kenyan, Muslim, socialist, marxist, communist, nazi, leftist, liberal, tax & spend angle to this story.
          Grendal
          • 1 Year Ago
          @Tom
          More lies, spokajo? The ATVM loan program is just that - a loan. Tesla has already paid back $13 million in December.
          spokajo
          • 1 Year Ago
          @Tom
          Only the hundreds of millions of Tax Payer's dollars given (no payback wanted) to Tesla Motors by the Feds.
      rothhammer1
      • 1 Year Ago
      Are there any writers left who know what 'decimated' actually means?
      calarican
      • 1 Year Ago
      Look for Broder to be hired as The Dear Leader 0's Biographer.
      Ken Streetman
      • 1 Year Ago
      I would rather Win A New Corvette
      Buckingham's
      • 1 Year Ago
      This story is electifying.....and shocking!
        spokajo
        • 1 Year Ago
        @Buckingham's
        Nice take on this. LOL !!! They should get the rockers "AC/DC" to do their promos.
      xxricefarmerxx
      • 1 Year Ago
      why the hell isn't that stupid reporter fired?
        • 1 Year Ago
        @xxricefarmerxx
        [blocked]
          • 1 Year Ago
          [blocked]
        pmshipilov
        • 1 Year Ago
        @xxricefarmerxx
        its all subjective comment...did Tesla actually loose $100m ? ...because this knucklehead says so? This idiot does not even have a Bus. Degree , just Obamas ear. I give this fake company 18months until they are on the ropes....besides haven't you heard of the first amendment?
        • 1 Year Ago
        @xxricefarmerxx
        [blocked]
      thescot
      • 1 Year Ago
      Typical of the times, all the news that is not fit to print or we can plagerize if we feel like it.
      bobcruzjr
      • 1 Year Ago
      It's one thing to "not follow directions" - it's another for the car to simply be too "high maintenance." Who needs THAT?
        skierpage
        • 1 Year Ago
        @bobcruzjr
        No oil changes, engine tuneup, smog checks, timing belt adjustment, clutch replacement, transmission overhaul ... a pure battery electric vehicle should be low maintenance. Obviously if your daily commute is so long that a cheap overnight charge isn't sufficient, don't get an electric car.
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