The increasing sales success of Honda North America (HNA) has led to Honda brass in Japan reorganizing regional operations here. The management shuffling here and in Japan is intended to both streamline and confer more responsibility on HNA "as the region assumes a larger role in shaping Honda's global business," and as Honda builds more facilities that serve several roles in the product development pipeline.

Honda's executive vice president and president of HNA Tetsuo Iwamura was named COO of automotive operations, taking over a position that had been handled by company president Takanobu Ito. Iwamura's new role puts him in charge of anything Honda makes that has four wheels, which Automotive News says equates to 78 percent of the company's global revenue.

The current company CFO, Fumihiko Ike, will fill the now-vacant role of company chairman and Kohei Takeuchi will take his place. Takeuchi is presently the operating officer, general manager of the accounting division. The executive swaps take effect April 1, 2013.

Beyond that, a company called Honda North America Services (HNAS) will integrate IT systems, human resources and other responsibilities and streamline operations such as purchasing and manufacturing. It will pluck 50 employees from Honda's offices in Torrance, California, the new company being based in Honda's offices in Marysville, Ohio.

Honda wants to "deliver high quality products to the consumer more quickly and efficiently," and HNA is also expected to have more input into product development. Honda won't confirm it, but that could mean that the next Honda Accord is developed here. Read more in the press release below.
Show full PR text
Executive Changes Reflect Evolving Role for Honda in North America

02/22/2013 - TORRANCE, Calif. -- Honda today announced several key executive changes effective April 1, 2013, that reflect the increased and evolving responsibilities that the Honda North American Regional Operations have assumed within Honda's global business.

- Tetsuo Iwamura will remain as president of Honda North America, Inc. (HNA), COO of North American Regional Operations and president and CEO of American Honda Motor Co., Inc. Iwamura, who serves concurrently as the executive vice president, executive officer and representative director of Honda Motor Co., Ltd., will add new responsibilities as the COO of Automobile Operations and risk management officer for Honda Motor Co., Ltd.

- Hidenobu Iwata will become president of Honda North America Services, LLC (HNAS), a new shared services company to be established effective April 1, 2013. Iwata will remain in his current positions as president of Honda of America Mfg., Inc. (HAM) and senior managing officer of Honda Motor Co., Ltd.

- Bob Nelson will become president of Honda Manufacturing of Indiana, LLC (HMIN) in Greensburg, Ind. Nelson is currently a senior vice president at HMIN and has been with Honda for 25 years, including 23 years with Honda of America Mfg., Inc. in Ohio.

- Jon Minto will become president of Honda Engineering North America, Inc. (EGA), Honda's production engineering company in North America. Minto is currently a senior vice president with EGA, which is based in Marysville, Ohio, and has been with Honda for more than 20 years, including at Honda of Canada Mfg. (HCM)

- Dan Smith will become president of Honda of Canada Mfg. (HCM) in Alliston, Ontario, a division of Honda Canada Inc. (HCI). Smith is currently a senior vice president at HCM and has been with Honda for 28 years, including 26 years with Honda of America Mfg., Inc. and Honda Engineering North America, Inc. in Ohio.

- Jerry Chenkin will become president and CEO of Honda Canada Inc. (HCI) in Markham, Ontario, outside Toronto. Chenkin, currently executive vice president of HCI, has been with Honda for 38 years.

In conjunction with these executive appointments, Honda will strengthen the leadership function of its North American regional operations under HNA and HNAS to enhance the ability to deliver high quality products to the customer more quickly and efficiently.

The changes will help achieve this through more efficient management and quicker decision making, and by merging some of the support functions common to multiple Honda companies in North America under one roof. Both HNA's leadership function and HNAS will be located on Honda's Marysville, Ohio, campus.

In 2012, Honda outlined key strategies that increased the role played by Honda's sales, manufacturing and R&D operations in North America within Honda's global business. The changes announced today are the next step in this direction.

"These organizational changes will improve the speed of decision-making and the efficiency of our business operations," said Tetsuo Iwamura, chief operating officer of Honda's North American Regional Operations, which includes the U.S, Canada and Mexico. "Our global customers desire new, exciting and affordable automobile, motorcycle and power equipment products, and these changes will enhance our ability to quickly bring our customers' dreams to the market."

Since its founding in 1987, HNA has served as a coordinating entity for such operations as legal services, corporate audit and risk management. In its evolving role, HNA will house several members of senior executive management responsible for strategic oversight over North American sales, manufacturing and R&D for the company's product lines. HNA has offices in Torrance, Calif., Marysville, Ohio, Detroit, Mich., New York, NY and Washington, D.C.

HNAS, the new shared services company, will be based in Marysville, Ohio, with an additional office in Torrance, Calif. HNAS will provide many of Honda's common support functions in North America, and streamline coordination of Honda's R&D, manufacturing, purchasing and sales functions as they relate to the introduction of new products.

Most Honda associates (employees) assigned to these entities will be located on the Marysville campus in Ohio, but others will remain at other facilities throughout North America. Current Ohio-based associates will remain in Ohio. It is anticipated that fewer than 50 associates involved in support and strategic functions at American Honda Motor Co., Inc. in Torrance, Calif., will transfer to HNA and HNAS over the course of the next fiscal year beginning April 1, 2013. The formation of HNAS and changes to HNA are not expected to result in additional employment.

About Honda
Honda established operations in America in 1959, and now employs more than 33,000 associates in its North American sales, R&D and manufacturing operations with a capital investment of more than $22 billion.

Based on its longstanding commitment to "build products close to the customer" Honda operates 14 major manufacturing facilities in North America, producing a wide range of Honda and Acura automobiles, automobile engines and transmissions, Honda all-terrain vehicles, and power equipment products such as lawn mowers, mini-tillers and general purpose engines, using domestic and globally sourced parts.

Seven Honda auto plants in the North American region, including four in the U.S., have the capacity to produce 1.63 million automobiles each year. In 2012, 90 percent of the Honda and Acura automobiles sold in the U.S. were produced in North America. This will increase to 1.92 million vehicles per year in 2014, when the sales percentage of locally produced automobiles is expected to rise to more than 95 percent.

Honda R&D Americas, Inc., (HRA) operates 14 facilities in North America and is responsible for "complete product creation," of advanced automobile, powersports and power equipment products and technologies. Since 1990, HRA has researched, designed and developed more than 20 all-new automobile models.


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    • 1 Second Ago
  • 30 Comments
      pamona2612
      • 2 Years Ago
      Surprised at the ignorance of supporting the second Japanese invasion of this country and we are now helping them. When will we learn again to support the USA and keep our own industries healthy instead of helping to destroy them. What is our unemployment??????
        banzairx7
        • 2 Years Ago
        @pamona2612
        When they stop making inferior product?
        tailofdragon
        • 2 Years Ago
        @pamona2612
        pamona2612 get most ignorat post I've read in a long time AWARD.
        Toronto St. Pats
        • 2 Years Ago
        @pamona2612
        Uh...you have no idea what American Honda is, do you? I see them one day being completely independent...maybe even taking over all of Honda. With all the cars, motorcycles and ATV's developed, built and sold in America and Canada, Honda is probably more American than General "Korean knock-offs" Motors.
        Gubbins
        • 2 Years Ago
        @pamona2612
        It IS "our own industry" Einstein--did you happen to read the number of jobs Honda has produced? The dealerships, the transport companies, the component suppliers, the raw materials etc. Get a clue, and stop getting your talking points from a 20-year old UAW propaganda leaflet.
      • 2 Years Ago
      [blocked]
        tailofdragon
        • 2 Years Ago
        Thanks for that link, that's really interesting. Love the HFP
        chanonissan
        • 2 Years Ago
        @aaronm_mt Honda sales in europe was much better than USA in 1996 when BMW was providing the engine technology. You ask for them here they are. Rover was the company providing honda with diesel engine with assistant from BMW. Check history and they will tell you BMW provide rover with diesel engines.ABe sell its share to BMW in 1994 make BMW the owner of 80% of Rover and honda 20%, now who was honda getting diesel engine from in 1996, because ABe did not exist and I am sure it was BMW. this will prove to you that Rover supply honda with diesel engine http://en.wikipedia.org/wiki/Rover_L-Series_engine This show that BMW help Rover build diesel engine and provide them with it since 1991 "BMW also looked at ways of broadening the appeal of the range. There were two main areas in which it had no presence - offroaders and small cars - and in 1991 it started to focus on Rover as an obvious source of these products. BMW had been supplying diesel engines for Land-Rover." http://www.independent.co.uk/news/business/how-honda-let-rover-go-to-strangers-belief-in-its-partners-independence-was-only-one-reason-that-the-japanese-giant-failed-to-acquire-it-bmw-also-had-the-cash-1392300.htm This show that honda and BMW have agreements http://www.thefreelibrary.com/Honda+fury+as+BMW+diesel+deal+dies.-a060485026 Please donot let me start on petrol engines!!!!! because it will put you to shame.
      Jeff
      • 2 Years Ago
      Maybe they\'ll start producing products which raise your pulse both to look at and drive. The current line-up challenges even the Honda faithful to stay with the brand. There\'s simply nothing with a performance or enthusiast slant in the line-up any longer. The Civic Si is the closest, but the K24Z7 motor is a bit of a snoozer and is easily outgunned by the GTI, Focus ST and MS3.
        tailofdragon
        • 2 Years Ago
        @Jeff
        Accord Coupe V6 with 6-speed manual, along with the TL SH-AWD will destroy a Civic Si.
          Mondrell
          • 2 Years Ago
          @tailofdragon
          \"Accord Coupe V6 with 6-speed manual. . .will destroy a Civic Si.\" If it\'s not packing a LSD, the Accord\'s power advantage will become immaterial at the first tight corner.
        Mondrell
        • 2 Years Ago
        @Jeff
        \"The K24Z7 motor is a bit of a snoozer and is easily outgunned by the GTI, Focus ST and MS3.\" I prefer the involvement and \'authenticity\' of the K over the engines of every vehicle you mentioned. It is outgunned, but as the owner of a \'wrong-wheel drive\' sporty coupe, I can honestly say that exceeding 200 hp/lb-ft isn\'t all it\'s cracked up to be away from a straight line. I\'m contemplating something with a little more finesse to complement, if not outright replace my current ride in the future, and finesse is something the Si still does very well, albiet in a diminished capacity relative to its predecessors.
          plarson79
          • 2 Years Ago
          @Mondrell
          Authenticity? Really? The Civic gets left behind whether it is a straight line, or a twisty scenic route. Honda's own horn tooting has cost them dearly in this market and has been clearly caught snoozing while others have been building serious performance economy-based machines. In 1999, the Civic Si was king and the benchmark. Since then, it has not mattered. Takers of the GTi, Mazdaspeed3 and others have shown that Honda perceived "reliability" only gets you so far. It leaves those wanting to go aftermarket, and voiding any warranty in the process, by adding turbo's and other various equipment to make their Si play with the bigger boy's. Is the Si a fine car? In it's own right, yes. But, the competition is simply better.
        Toronto St. Pats
        • 2 Years Ago
        @Jeff
        Yeah but you're a douchebag or a teenager, neither of whom Honda really wants to be associated with anymore.
      handbraaaake
      • 2 Years Ago
      Developed in America? Are they sure that's a good idea? Seeing that the Honda developed-in-america track record includes the Ridgeline, TL, ZDX, Pilot, and Element?
        Gubbins
        • 2 Years Ago
        @handbraaaake
        The should do some serious head-rolling in their design studios and then the execs who green-lighted some of their more embarrassing offerings.
      x percent
      • 2 Years Ago
      Maybe this will help Honda with their hearing problem; they don't seem to be able to hear what their customers are saying. Just look at the VCM fiasco. Did they eliminate this crap tech in the new Accord? Of course not. They know better. Too bad if you read the blogs you see that VCM still isn't seamless and many people find it quite annoying. Enthusiasts abandoned the brand over the past decade. Start listening or the masses will eventually follow.
      AngeloD
      • 2 Years Ago
      As was mentioned by an earlier poster, the Ridgeline and (man-bear-pig car) Cross Tour were designed by Honda\'s US design studio. Not a good development.
        • 2 Years Ago
        @AngeloD
        [blocked]
      TBQ
      • 2 Years Ago
      http://revision3.com/foundation/leahbusque http://www.nsabristol.org/apps/links/ http://www.healthway.com.ph/medi-access/?p=162 http://www.googleventures.com/foundation/12 http://groups.yahoo.com/group/pdeaclasshingyap_2006/message/176?var=1 http://www.gewusa.org/blog/introducing-2012-global-startup-battle-finalists http://foundation.kr/12/ http://anthonycampanella.com/tag/leah-busque/ http://www.entrepreneur.com/article/223323
      • 2 Years Ago
      [blocked]
      Steve L
      • 2 Years Ago
      I recently went to the Chicago Auto show and looked at the 2013 Accord and Civics . I have had the same Civic Crx for 26 yrs. One owner and a 92 as well. I have lost interest in the Civic and my interest stopped at 2010 for Civic and 2012 for Accord. The interiors of the Accord was the WORSE I have ever seen . The fabric looks like it was put together by some underground factory in a third world country. Stiching that didnt line up , fabric buckling, and whats up with the seats? I was able to go into a Chicago showroom at the dealer and there was a 2012 and 2013next to eachother and I pointed all the flaws to the manager. He got pissed at me for degrading the product and I began to take pictures of the apparent problem (s) Including the engine bay and engine components. I thought it might be isolated so I went to the Chicago Auto Show and saw a repeat. Why are all the magazines claiming HIGH QUALITY? If anyone knows how to put pics on here and can help me, then I can prove it. There are PLENTY! IF the 2013 Civic is to FIX or REPLACE the lagging sales producer and it lack luster dash design and "Saw Blade " inspired hub caps and alloy wheels which look like they are fitted by something that looks like it came off a K-Mart Auto isle, then Honda has a real problem coming. Perhaps the journalist of these car critic magazines and the Honda designers may share a commonality of it Gen x ers and Whiners (ooops) "y ers" , then what else is about to come?
      misterbertram
      • 2 Years Ago
      and it beginsssss.... the machines, they are coming.
      • 2 Years Ago
      [blocked]
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