Ford has low expectations for Focus EV sales
Ford is quadrupling the number of US dealers that will be certified to sell plug-in vehicles, but that optimism isn't being translated to the Focus Electric, apparently. The automaker says the Focus EV will account for five percent of its alt-fuel vehicle sales, at most, the Detroit News says, citing an interview with Ford marketing executive C.J. O'Donnell. About 90 percent of the Focus EVs sold so far are in California.
Challenging Focus EV sales is the fact that Nissan just cut the price of its all-electric Leaf to a price that runs about $10,000 less than the Focus EV. The base MSRPs are $28,800 for the Leaf and $39,200 for the Focus.
Ford's had a tough time selling its plug-ins. Specifically, Ford sold just 81 Focus Electrics last month, down from 167 in December, and moved less than 700 Focus EVs all of last year. C-Max Energi sales dropped to 338 units in January from 971 in December. The automaker's brooding its stable of plug-in certified US dealers to about 900 from 200 during the next couple of months.