For all the advantages public transportation offers, relying on your local bus is typically about as entertaining as taking in someone's lint collection. Telecommunications giant Qualcomm set out to remedy that scenario at one stop by switching out the bus schedule on the wall for a URL. Visitors were encouraged to participate and immediately got more than they bargained for. One would-be bus rider got a trip in a Lamborghini Gallardo Spyder, and that was probably the most predictable result.

We would like to think we'd be more prone to embracing public transportation if it came with this level of entertainment. You'll have to watch the video below to see more about what we mean.





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  • 21 Comments
      NY EVO X MR GUY
      • 1 Year Ago
      Can i use this transfer for other Lamborghinis?
      Arturo Rios Jr.
      • 1 Year Ago
      made my day
      Jim R
      • 1 Year Ago
      That's pretty damn awesome.
      graphikzking
      • 1 Year Ago
      Marketing like this is great. I MUCH prefer this type of marketing budget spending than having Beckham or Tom Cruise get paid $1,000,000 to say " Chanel No5" or Whatever commercials they are doing at the time. This gives people a memory that will last a lifetime. Especially that little kid that goes on the clown bus. They will have an amazing memory for the rest of their life. - Also gotta love that they show the guy cleaning up the popcorn at the end! Would love to see more of this type of marketing - plus it gets free publicity for a long time.
      Mazdafreak
      • 1 Year Ago
      Man, why doesn't this stuff ever happen when I'm around? I mean, a Lamborghini Gallardo Spyer? SERIOUSLY!?!?!?
      Jonathan Wayne
      • 1 Year Ago
      I would be so mad if I missed out on getting picked up by the blonde in the Gallardo.
      Devin Baker
      • 1 Year Ago
      My best friend (an electrical engineer) just got a job with Qualcomm, he says the company is awesome in a really quirky way. This totally proves it!
      ThomasP
      • 1 Year Ago
      \"Telecommunications giant Qualcomm set out to remedy that scenario at one stop by switching out the bus schedule on the wall for a URL. Visitors were encouraged to participate and immediately got more than they bargained for.\" Uhh... I\'m not really sure how the URL resulted in Lamborghinis showing up... Perhaps you can elaborate??
        Narom
        • 1 Year Ago
        @ThomasP
        Because he clearly clicked a link that asked if he was in a hurry, did you watch the video?
        ragtopoval
        • 1 Year Ago
        @ThomasP
        Did you even watch the video? When the "In a hurry" URL was posted, and some guy checked it out on his phone, the Lamborghini showed up!
          straferhoo
          • 1 Year Ago
          @ragtopoval
          Thomas, would hate to watch a movie with you. "What's going on? Why is he doing that? where are they going?......" Shut up and watch the movie!
          ThomasP
          • 1 Year Ago
          @ragtopoval
          Yes i did watch the video. But I felt like the article wasn\'t very clear about what was going on. I shouldn\'t have to watch the video to comprehend the article.
        RJC
        • 1 Year Ago
        @ThomasP
        The video shows the Lambo, the dog sled and the performers staging around the corner. It was a matter of timing for the lucky people at the bus stop, and of course, them visiting the website which triggered all the action.
        MachDelta
        • 1 Year Ago
        @ThomasP
        It was all staged.
      Patrick
      • 1 Year Ago
      "Best bus stop ever" Oxymoron.
      Raven0usD
      • 1 Year Ago
      USC!! Fight On..lol
      Rich
      • 1 Year Ago
      There is a bus stop in Euro-land where a WRC Mitsu picked up people, its a hoot!
      m3laszlo
      • 1 Year Ago
      i'll take the next one
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