When Alfa Romeo makes its triumphant return to the US with the all-new 4C by the end of this year, it appears that some customers could have a hard time getting their hands on one of these sporty little coupes. Automotive News is reporting that not all Fiat dealers will be getting Alfa Romeo franchises, and that allocations of the 4C, at least initially, will be limited to the best-performing dealers.

Fiat plans to ship only 1,000 4C models to the US each year, but it isn't clear how many Fiat dealers will actually sell Alfa Romeos and which will be the first to sell the 4C. Currently, there are 202 Fiat dealers in the US, and that number is expected to increase to 220 by October. A previous stipulation for Fiat dealers to sell the Alfa Romeo brand was the mandatory inclusion of an attached service department, but this requirement is being pushed back until more Alfa Romeo models are on sale in the US, which should happen in 2015.


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  • 41 Comments
      Drakkon
      • 1 Year Ago
      Rolling sex. Since I can't afford an 8c, maybe I can gets one of these...
      HollywoodF1
      • 1 Year Ago
      Who needs porn or a supermodel girlfriend when he has this in his garage?
      Carguy
      • 1 Year Ago
      The designer of this car should be put in charge of all Chrysler/Jeep products.
      klsyanderson
      • 1 Year Ago
      I'm getting the first one in the Belvidere, Illinois area.
        Semislicks
        • 1 Year Ago
        @klsyanderson
        you should buy Porsche instead. or M3.
          Drakkon
          • 1 Year Ago
          @Semislicks
          ???? So If I said I was going to buy a Lotus Elise, you think I should get an Audi instead?
      klunkerboy
      • 1 Year Ago
      Insert Homer Simpson drooling sound here...
      Mike Lee
      • 1 Year Ago
      It seems that if this car had a longer wheelbase, then the almost-cartoonish design would look more elegant. But built on a wheelbase this short, it looks like a caricature (i.e., WAY over-styled).
        Thomas D Hilton III
        • 1 Year Ago
        @Mike Lee
        no such thing as "way over styled" when talkin about a small exotic car. cant expect a small EXOTIC Sports car to be as bland as a Miata.
        hp
        • 1 Year Ago
        @Mike Lee
        I disagree, looks fine, definitely not overstyled. Lines are beautiful, overstyled is like an RX-8.
        RJC
        • 1 Year Ago
        @Mike Lee
        Flowing, curvaceous sexy lines, just like a woman.
        SloopJohnB
        • 1 Year Ago
        @Mike Lee
        No more overstyled than a Lotus.
      Sir Duke
      • 1 Year Ago
      Mr. Ross, from your statement, I gather that Alfa doesn't need to sell any cars here in the US. Just returning to the market makes them triumphant. It's not a triumphant return if the cars come here and languish on the showroom floors. Therein lies the problem with breaking into any market with a niche product. It had better be damn good. Look back at the Honda S2000, there wasn't a sexier car insight, Honda couldn't build them fast enough (initially). As people got to know the S2000, sales nosedived, the car never even made it to a second generation. The primary problem with the S2000 was the idiotic engine. Never understood why they didn't fix that. The Miata on the other hand, is what I would call Triumphant. Is this new Alfa more S2000 or Miata?
        Shiftright
        • 1 Year Ago
        @Sir Duke
        Idiotic engine!!??? What??!! The S2000 was a hardcore purist's car, not secretarial transport or a middle age crisis mobile. Unfortunately, its market will always be limited. It is already a modern classic.
        SloopJohnB
        • 1 Year Ago
        @Sir Duke
        The S2000 was a hit with the people it was targeted to. It never was a secretary's car. The Alfisti would understand.
          Sir Duke
          • 1 Year Ago
          @SloopJohnB
          The S2000 was hit, initially. Two co-workers bought within the first month. Both got rid of the cars within a year. One of the cars spent more time on the lift than on the road.
        icemilkcoffee
        • 1 Year Ago
        @Sir Duke
        What was idiotic about the S2000\'s engine? Also- they did make the engine torqueir in 2004 when they went to the 2.2 litre engine. The Miata is triumphant (you shouldn\' t use that word in the automotive sense- it brings back bad memories for a lot of Triumph owners) in every way except its coarse and weak engine. Also- the Miata is not selling all that well currently- in the low hundreds per month. So it\'s not doing particularly better than the S2000 in its later years.
          Sir Duke
          • 1 Year Ago
          @icemilkcoffee
          Miata is only the best selling open top car in the history of the WORLD. In continuous production since 1989. Mazda has lost focus, and allowed the car to wither on the vine The S2000's engine was difficult to live with in real world driving. It was more of a toy for pretend racers, real racers wouldn't go near it. Sure they made it better than it used to be, even that couldn't save it.
      chickenflauta
      • 1 Year Ago
      With Alfa sales tumbling like a rock in Europe, how to allocate niche vehicles like this in the US is probably the least of Fiat's problems...
      Teleny411
      • 1 Year Ago
      I think it's a mistake not offering a manual as this car will mainly appeal to enthusiasts. Otherwise looks like a great halo car for Alfa.
      Jim Lowe
      • 1 Year Ago
      So is this thing the size of a Lotus or something similar?
      Semislicks
      • 1 Year Ago
      Another Flop on the way. This will be beaten by M3/M4. Lotus will be cheaper, Cayman faster. This car should have been GT86/BRZ level, price wise its waaaay out of its performance level. Why buy a Lotus Elise with Alfa Badge when I can save money and by true Lotus Elise. They should have limited the number like on 8C, cause this one wont be a seller. Not when People can buy Porsche or almost Corvette for the price.
        quuppa70
        • 1 Year Ago
        @Semislicks
        true lotus? are u serious Alfa has much more stronger identity than Toyota Lotus, u write totally b...hit
          Semislicks
          • 1 Year Ago
          @quuppa70
          yes it has. maybe back in the 50s. Lol
      Arturo Rios Jr.
      • 1 Year Ago
      It's a mini Ferrari, not a bad idea for this to come to the USA. My only concern is that perhaps it looks to small for the American market who like bigger cars for the most part. Still is a beautiful little car, but I am not sure that this will drive corvette owners to buy it. What is this competing against, price wise anyways? Is it going to be cheaper than a base corvette?
        Drakkon
        • 1 Year Ago
        @Arturo Rios Jr.
        The SUV craze replaced the sportscar as the aspirational transport of choice back in the 1990s. Maybe desirable cars like this will correct that trend.
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