Grey Poupon mustard will revive the concept behind its famous Pardon Me commercials with a new ad that will air only once on television during this Sunday's broadcast of the Academy Awards.

The original spot, which showed two one-percenters sharing the condiment between their Rolls-Royces at an intersection, first aired all the way back in 1981, and variations of it continued up through 1997. Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk.

So why are we talking about this on Autoblog? Because the new version of the ad won't end with a polite passing of the bottle. Rather, we're told a car chase ensues when the Grey Poupon's owner doesn't get it back. We're assuming the two cars in question will again be a pair of Rolls-Royce sedans, probably Phantoms unless they go with more vintage model years.

This should be an ad worthy of a potty break during January's big NFL game, as a 30-second spot during the Oscars is estimated to cost $1.7 million and the director they got has upwards of 40 Super Bowl commercials under his belt. Scroll down to watch the original ad, and we'll bring you the new one as soon as it airs during the Oscars and becomes available online.



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    • 1 Second Ago
  • 18 Comments
      VIPER94
      • 1 Year Ago
      Grey Poupon. One of the worst names for a classy edible condiment.
        • 1 Year Ago
        @VIPER94
        [blocked]
      john m
      • 1 Year Ago
      Can't wait to see the new one. I saw little bits of the new one and it looks freakin hilarious!
      IBx27
      • 1 Year Ago
      Once again, neff can't help himself whenever he has an opportunity to say 'one-percenters.' Excuse them for getting a degree in something more profitable than journalism.
        The Wasp
        • 1 Year Ago
        @IBx27
        It takes a bit more than studying something other than journalism to be able to responsible afford a Rolls-Royce...if only it were so simple :\
          Tiberius1701
          • 1 Year Ago
          @The Wasp
          Responsible journalism died sometime between 1945 & 1960. With a few exceptions, all we have now is a bunch of drooling sycophants at best or leftovers from the 60's like those two hacks Krugman and Friedman that write for the "Fishwrap Of Record".
          The Wasp
          • 1 Year Ago
          @The Wasp
          responsibly I didn't study journalism nor English.
        geoffrer
        • 1 Year Ago
        @IBx27
        buuuuurn
      alistair.dillingham
      • 1 Year Ago
      WTF is a "poop-on"?
      chainsawchipmunk
      • 1 Year Ago
      That scene from Wayne's World finally makes sense.
      xanadutu
      • 1 Year Ago
      Guess ya'll backwoods rednecks just better stick with your yellow mustard with 'yer fried 'possum en gritz'!!!!
      audisp0rta4
      • 1 Year Ago
      "Kraft, owner of the Grey Poupon brand, is hoping that reviving the commercial will boost sagging sales and raise the mustard's profile with a younger generation of fancy folk." That line made me LoL!
      Esther Sarah
      • 1 Year Ago
      I've taken to seasoning things I cook with ground mustard, but virtually cut out using prepared mustard. Does anyone make a low-salt prepared mustard?
      donbanf
      • 1 Year Ago
      I don't like mustard at all
      Buckingham's
      • 1 Year Ago
      I like regular mustard much better.
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