When we asked you to tell us which of this year's 16 car-themed Super Bowl commercials you liked best, you chose the Farmer commercial from Chrysler Group, advertising the Ram trucks, over Audi's Prom commercial in second place. Turns out the voters in YouTube's Ad Blitz poll agreed, voting the same commercial to the number one spot from among the field commercials in every category.

From there, however, they went in a totally different direction. Budweiser's The Clydesdales spot came second, Samsung's The Next Big Thing took third. The Jeep Whole Again ad scored fourth in the YouTube poll, fifth in our poll of auto commercials, and the Hyundai Team spot got fifth from the YouTubers, but ninth in our poll.

The voting results don't match up with the viewing numbers, though – while Farmer has more than 13 million views, The Next Big Thing is well beyond 21 million. You can read the press release below and see all five spots, lined up for you, one more time.
















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2013 YouTube Ad Blitz Winners Revealed

This year's game day was was full of action - both on and off the field. After the Ravens and 49ers battled it out during the game, you went online to vote for your favorite game day commercial in our annual YouTube Ad Blitz contest. After a week of intense competition, we've tallied the final votes and you chose Chrysler Group's "Farmer" commercial as your favorite ad of the big game!

Rounding out the top five commercials of the big game are spots from Budweiser, Samsung, Jeep, and Hyundai:
2. Budweiser "The Clydesdales"
3. Samsung "The Next Big Thing"
4. Jeep "Whole Again"
5. Hyundai "Team"

From celebrity cameos to poetic images, these commercials represent the game day ads that resonated most with viewers online. In addition to being the highest voted ads on Ad Blitz, the five spots combined racked up more than 61M views on YouTube in two weeks.

In a new addition to our yearly celebration of advertising excellence, we welcome you to join us Saturday, 2/16, at 3:00 pm ET / 12:00 pm PT as we host a Google+ Hangout with the creative heavyweights behind these winning ads, along with Adweek editors James Cooper and Tim Nudd.

Tune into the YouTube homepage today to check out the top five spots!

New stats: From celebrity cameos to poetic images, these commercials represent the game day ads that resonated most with viewers online. In addition to being the highest voted ads on Ad Blitz, the five spots combined generated more than 61 million views on YouTube in two weeks - making up more than 30 percent of all total views of game day ads and teasers on YouTube so far (as of 5/14).

Michael Yapp, Director, YouTube:
Why did the Ram spot make it to #1?
Sometimes in a very noisy environment, a quiet, intimate tone speaks louder than than all the competing noise. Paul Harvey- his voice, his credibility; his association with the heartland; his folksy paean to a place and time we all felt was lost, lent an authenticity and a heartfelt note to the aspirations of a country that sometimes seems to have strayed from its moral compass. Ram's, "The Farmer" hit a soft spot we all may have forgotten we had.

What's the correlation between voting results and views?
What we see time over time is that advertising that's successful tells a story, taps into an emotion, enhances our time rather than just interrupting it. Voting results mirror the sentiments of the audience- what resonated most collects the most votes. Views accrued tells us which spots are most popular.


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    • 1 Second Ago
  • 28 Comments
      methos1999
      • 1 Year Ago
      Surprising lack of humor - 3/5 are sentimental & tugging at the heart strings...
      luigi.tony
      • 1 Year Ago
      Autoblog. FIAT owns the Ram brand, not Chrysler.
        The_Zachalope
        • 1 Year Ago
        @luigi.tony
        No, FIAT has majority ownership of Chrysler Group, LLC which owns Ram Trucks.
        luigi.tony
        • 1 Year Ago
        @luigi.tony
        Like I said, FIAT OWNS RAM. Chrysler does NOT. FIAT also owns Chrysler.
          MAX
          • 1 Year Ago
          @luigi.tony
          luigi = Yugo of trolls. Chrysler has basically taken over FIAT.
          Mason
          • 1 Year Ago
          @luigi.tony
          I don't think you're understanding corporate structure.
        Julio B
        • 1 Year Ago
        @luigi.tony
        http://www.youtube.com/watch?v=RFZrzg62Zj0
      wooootles
      • 1 Year Ago
      way too much pandering to the 'folks' in that Ram ad
        itguy08
        • 1 Year Ago
        @wooootles
        Amen. I was offended that an Italian company tried to pretend they were as American as Apple Pie. Toyota and Nissan don't pretend to be American companies and neither should Chrysler/Dodge/Ram as they are not and have not been for a long time.
          luigi.tony
          • 1 Year Ago
          @itguy08
          LOL, Bill, is everyone at your Buckhead dealership as delusional as you?
          Mason
          • 1 Year Ago
          @itguy08
          I think you're pretty confused on your history there.
          MAX
          • 1 Year Ago
          @itguy08
          Fiat at this point is a de facto American company since the whole deal is run from Auburn Hills Michigan by Canadian Sergio Marchionne. FIAT scion John Elkann is a American. Toyota stands on it's head to try to pander to Americans while they stab our nation nation in the back with Japan's ruthless unfair trade practices and racism. That pathetic space shuttle ad was despicable.
      4gasem
      • 1 Year Ago
      I like the RAM ad being that I live in farm country and know many farmers and you couldn't hit a nail more on the head than what Paul Harvey did there. Those people are NUTS how hard they work. The Jeep ad is awesome because I'm a red blooded American that stands behind our armed forces. The Bud ad was just to cool! Totally fake, but it pulls at the heart strings.
      ERNSTEVERYTHING
      • 1 Year Ago
      Shame that farming is subsidized by the government and run by corporations.. otherwise quite inspiring..
      tltyler61
      • 1 Year Ago
      Who cares about super bowl commercials?, people, come on.
      protovici
      • 1 Year Ago
      Give me 10,000 acres and Ill farm it. Crop only though lol
      Jondaman
      • 1 Year Ago
      Jeep commercial is the number one for me, I don't even like their cars.
      Bergs
      • 1 Year Ago
      That's funny how people think Chrysler is Italian. Last I checked all the design work is done here and all the profits stay here, and the CEO works for free... haters need to find a new hobby.
        luigi.tony
        • 1 Year Ago
        @Bergs
        LOL, so you think the lastest vehicle, the RAM Promaster is a Chrysler design.
        luigi.tony
        • 1 Year Ago
        @Bergs
        Profits go the the share holders. FIAT is the share holder.
          lne937s
          • 1 Year Ago
          @luigi.tony
          Actually, Fiat owns 58.5% and the UAW owns 41.5% http://247wallst.com/2012/01/05/fiat-raises-chrysler-ownership-to-58-5/ But Fiat is the principal owner and is trying to buy the rest from the labor union.
        Adam
        • 1 Year Ago
        @Bergs
        http://online.wsj.com/article/SB10001424052702304692804577283343177437330.html just in case numbers aren't your strong suite, $18.9M > 0 by 18.9 Million
      gregmlr
      • 1 Year Ago
      People actually went to YouTube to watch that Samsung commercial 21 million more times? I'm sorry I ever even saw it.
        Lisa
        • 1 Year Ago
        @gregmlr
        Computer generated manipulated viewing (bot style) is likely proponent with it. Promoting Koreans brands have been a part of South Koreas effort to land Korea in people\'s consciousness through branding. The insane amounts of hits on YouTube is just a part and parcel of their effort to promote Korea. The K-pop singer Rain was selected as Time magazine\'s \'Most Influential Person in the World\' for 2010 and the K-pop group Big Bang won the \'Best Worldwide Act\' at the 2011 MTV...because thosese were based on the number of online votes.
      Andre Neves
      • 1 Year Ago
      Wow. Seriously AB? Are we still talking about these damn commercials. Maybe you guys can make a sub-section on the site dedicated to it. You can stick it next to AB Green.
      Pat Denayer
      • 1 Year Ago
      then god made Mexicans
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