The Hindu religion is said to have something like 330 million deities – that's nearly as many gods as there are residents in the United States. Another startling number is the amount of road fatalities in India attributed to drunk driving: 70 percent.

Combining the former with the latter, a restaurant called Zara in Chennai worked with an ad agency to heighten awareness of leaving the bar after several too many and promote a designated driver service. When patrons got their cars back from the valet, they discovered someone else along for the ride – and in a country as sensitive to supernatural encounters as India, it was apparently the last god these motorists wanted to meet. Check out the video below – it's worth a watch.



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    • 1 Second Ago
  • 25 Comments
      Gorgenapper
      • 2 Years Ago
      Alcohol is probably the only safe thing to drink in India, everything else will give you explosive diarrhea.
      KAG
      • 2 Years Ago
      Every watch Top Gear when they went to India, or when Clarkson got his drivers license there. Driving there is population control.
        md
        • 2 Years Ago
        @KAG
        guess u really no nothing about top gear, clarkson and co took the driving test in vietnam a few years ago, not in india. check ur facts before speaking.
      gop.hates.america
      • 2 Years Ago
      This is interesting. While they are using religion to prevent deaths, we are using religion to deny human rights... and we call ourselves a developed country.
        Smooth Motor
        • 2 Years Ago
        @gop.hates.america
        What you call "rights" God calls sin...............
          Peter_G
          • 2 Years Ago
          @Smooth Motor
          Would that be no longer in control of your body (drunk), polluting the temple (smoking) or rebooting the whole Sodom and Gomorrah thing?
        • 2 Years Ago
        @gop.hates.america
        [blocked]
      Ducman69
      • 2 Years Ago
      This is a public disservice. India's streets need to stay at least as dangerous as they are as the only form of population control the country has left.
      Klep
      • 2 Years Ago
      Pretty good ad campaign, actually. (But I'm pretty sure I'd have the same reaction if I saw that guy in my car at a valet service, even though I had never heard of Yama.)
      Carbon Fibre
      • 2 Years Ago
      Sad. Those who know who Yama is, also get scared or have no idea who they are, proof how overated their gods are, I suggest they become civil and know the truth once and for all.
        Peter_G
        • 2 Years Ago
        @Carbon Fibre
        From the Indian people I've met in, I'd wager they could cite name and role of more of their gods than your average American can cite Amendments to the Constitution. Muslims pray 5 times a day yet you have people calling themselves devout Christians who don't attend church service outside of Easter and Christmas, if that.
          • 2 Years Ago
          @Peter_G
          [blocked]
      jbm0866
      • 2 Years Ago
      330 million deities? I'm guessing some of them overlap a bit on their duties..
        • 2 Years Ago
        @jbm0866
        [blocked]
      thefinalmonster
      • 2 Years Ago
      I don't know... if I was religious and superstitious -like the people they portray in the video- I would no longer want to own the car the GOD OF DEATH sat in. Do they offer guaranteed blue book trade-ins as part of the campaign?
      snap_understeer_ftw
      • 2 Years Ago
      Which one of the gods though?
      wilkegm
      • 2 Years Ago
      The blurred out cigarette cracks me up- makes it look like he\'s ******* on something else. I wonder if a valet (or his employer) could be held culpable in a civil suit against a drunk driver.
      Cruising
      • 2 Years Ago
      Hinduism is very friendly religion towards cars and technology. If you are Hindu it is not uncommon to have your new car or house blessed by a Hindu priest. It’s rather significant practice for most Hindus. Why would you not want god watching over your car to ensure it’s safe operations? More information: http://www.caranddriver.com/features/how-to-bless-a-car-feature As ancient as Hinduism is it can teach religion and modern technology can coexist peacefully.
      • 2 Years Ago
      [blocked]
        bob.airbag
        • 2 Years Ago
        so are you a serial killer or a pedophile? Your vitriol puts you in the same category as those aforementioned "perfect angels." Go back under the bridge you troll.
          Mihir P
          • 2 Years Ago
          @bob.airbag
          w.e you say bob, just dont blow your airbag in your face
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