• Feb 13, 2013
General Motors is touting some numbers it has, showing that its venture into the low-priced, high mileage mini-car segment seems to be paying off by bringing in young and female buyers who've never owned a Chevrolet before. Since launching in the summer of 2012, the 2013 Chevrolet Spark has sold more than 12,000 units. GM's internal early buyer data show that 29 percent of the buyers are under 35 years old, 51 percent are female and nearly 54 percent are conquest sales, which means that they're new to the brand.

On top of the EPA-estimated highway fuel economy rating of 38 miles per gallon, General Motors is emphasizing other perks that the four-passenger, five-door hatchback Spark has to offer. There's the lowest starting MSRP in the mini-car segment and more passenger and cargo room than competitors like the Scion iQ and Fiat 500. Spark is also the only mini car to offer the MyLink Radio touch screen infotainment system.

More interesting to us is the fact that the Spark will be GM's second plug-in product. The 2014 Chevrolet Spark EV will be priced under $25,000 with tax incentives. When it rolls out, the Spark EV will be available for sale in California, Oregon, Canada, South Korea and other global markets. We'll see if the kids these days take to the EV like they do to the gas version.
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Young Buyers Go for Chevrolet Spark Price and Color
Mini car attracting one in two buyers from non-GM brands

2013-02-05

DETROIT – Early buyer data for the Chevrolet Spark shows that 29 percent of buyers are under 35, more than half are coming from non-General Motors' brands, and price is a big selling point.

According to Chevy Spark early buyer data, Spark owners are:
  • The next-generation customer – Spark is "igniting" the interest of some of Chevrolet's youngest buyers, with 29 percent of customers under 35.
  • New to Chevy – Nearly 54 percent of Spark purchases are conquest sales – buyers who are new to the brand. More than one in five buyers is coming from an import car brand.
  • Majority female – Fifty-one percent of Sparks are purchased by women, more than any other Chevrolet vehicle.
  • Sizzling with Salsa – Twenty-three percent of Spark owners are choosing Salsa Red, making it the Spark's most popular exterior color. Jalapeno Green and Denim Blue are the second- and third-most popular Spark colors.
  • Seeking a value and fuel economy – Early Spark owners indicate their most important reasons for purchasing a Spark were fuel economy and price to value.
Chevrolet dealers have sold more than 12,000 Sparks since it went on sale in the summer of 2012. Originally launched in 18 markets, the Spark will be available in all 50 states in 2013.

The 2013 Chevrolet Spark, a four-passenger, five-door hatchback, was designed to challenge what's possible in the mini car segment. Spark is the only car in its segment to provide MyLink Radio – a seven-inch color touch screen radio capable of displaying smartphone-based music, videos, photos and contacts for hands-free calling.

The Spark has the lowest starting MSRP in the mini care segment, and offers competitive EPA-estimated fuel economy of 38 mpg highway.

Though small on the outside, Spark offers more passenger and cargo room than other mini cars, with 225 percent more cargo room than a Scion iQ and 20 percent more than a Fiat 500.

Launched in Korea in 2009 and now available in almost every country in the world, the Spark came to the U.S. market is in response to the growing popularity of mini cars among U.S. consumers.

Expanding the Spark lineup, the 2014 Chevrolet Spark EV is designed to make the trip as electrifying as the destination. It will be priced under $25,000 with tax incentives and will be available in California, Oregon, Canada, South Korea and other global markets.

For more information on the 2013 Chevy Spark, visit www.chevrolet.com/Spark

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.


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    • 1 Second Ago
  • 28 Comments
      mbukukanyau
      • 1 Year Ago
      For a in city run about this little toad is perfect
        Dave
        • 1 Year Ago
        @mbukukanyau
        Yup. Put some high performance tires on it and flog it like a rental.
      smog
      • 1 Year Ago
      I remember the previous Chevy Aveo had quite a lot of trouble getting anywhere near 30 mpg combine on a 70% highway trip. I hope they got this one right
      danwat1234
      • 1 Year Ago
      I'd rather buy a used Prius C in a few years. Instead of around 37MPG real world average (http://www.fuelly.com/car/chevrolet/spark) , I'll get 50MPG and won't cost much more than a Spark since the Prius C will be used.
      Oolly
      • 1 Year Ago
      "The 2014 Chevrolet Spark EV will be priced under $25,000 with tax incentives." Not what I was hoping for. The Leaf is the deal to beat.
        Spec
        • 1 Year Ago
        @Oolly
        It is $32K. Yeah, it doesn't beat the low price of the new base model Leaf S. But it is in the ballpark and provides consumers with a different body style to choose from, has the new SAE-Combo charger, has a lot of torque, has A123 batteries, etc.
      Terry Actill
      • 1 Year Ago
      Maybe GM can get a few of its executives to drive around Detroit smiling and waving like they did for the Pontiac Aztek?
      luigi.tony
      • 1 Year Ago
      In other news, Sun will rise in the East Tomorrow.
      Stevie Diffy
      • 1 Year Ago
      Its a neat looking little car. Now if it is durable and put together well then it will be good. But American manufacturers have a nasty habit of not selling to sell again. In other words the little car is made to be cheap and they dont care if falls apart and they ever buy another little car.
        Spec
        • 1 Year Ago
        @Stevie Diffy
        It is made in South Korea. Hopefully they keep the quality high.
        Ryan
        • 1 Year Ago
        @Stevie Diffy
        I've taken apart a rusty old Chevrolet, and I can't tell you the number of times I've said, if they would have spent $10 more and 10 minutes to do it right the first time, I wouldn't have to tear it all apart to paint or fix some part.
      Stevie Diffy
      • 1 Year Ago
      34 combined manual, 32 combined auto.
        Ryan
        • 1 Year Ago
        @Stevie Diffy
        Why they don't add stop-start, I have no idea...
          EZEE
          • 1 Year Ago
          @Ryan
          @ak Doesn't ford only charge like $150 for it? I might be cheap, but I would pay that.
          Spec
          • 1 Year Ago
          @Ryan
          It doesn't help the EPA mileage rating so why add it if they get no credit for adding it?
          ak47
          • 1 Year Ago
          @Ryan
          price
      Actionable Mango
      • 1 Year Ago
      THAT'S the color they chose for a photo shoot?
        • 1 Year Ago
        @Actionable Mango
        i LOVE this color! I WANT this color.
      ak47
      • 1 Year Ago
      a friend of mine has one and she absolutely loves it. hope chevy's building these good, can't wait to see the EV on the road
      • 1 Year Ago
      Really? Selling 71% of something to people over 35 years old is a success in attracting young buyers?
      Ford Future
      • 1 Year Ago
      What's the city mpg rating? Is the 38 mpg highway or combined?
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