Lincoln has clearly been working hard to get the word out about its 2013 MKZ sedan. The Dearborn automaker has taken out lavish spreads to trumpet its boldly styled new model in magazines of every description, along with placing commercials for both the vehicle and the reborn brand behind it on all manner of television programs, including the super-costly Super Bowl earlier this month.

Pity, then, that Lincoln dealers don't have enough MKZs to sell. According to The Detroit News, parent company Ford has spent a good portion of its time at this week's National Automobile Dealers Association meeting in Florida attempting to pacify upset dealers who don't have enough examples of the pivotal new vehicle in stock.

As the DetNews notes, Lincoln only sold 453 MKZs last month, a whopping 73-percent decrease over the same period last year when the sedan's predecessor was on sale. In fact, the stunted supply had enough impact that Lincoln's January figures worked out to a 32-year low for the brand, just as it's trying to get back on its feet. This, despite the fact that the MKZ is said to have the biggest number of pre-orders in the marque's history.

According to Bloomberg reports earlier this month, the slow distribution issue is because workers are taking pains to conduct quality checks on vehicles as they roll off the line at its Hermosillo, Mexico assembly plant. In fact, the company is shipping some of the vehicles to a factory in Flat Rock, Michigan for closer inspection. According to industry analysts, Ford is likely looking to avoid the quality and resultant recall issues that have dogged recent launches including its Escape crossover and Fusion sedan, a model with which the MKZ shares a great deal under the skin.

Ford expects dealers to have adequate supplies of the midsize luxury car by early April, at which point we hope the company's marketing coffers will still be full enough to take advantage of having cars in showrooms.


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  • 138 Comments
      mikeybyte1
      • 1 Year Ago
      I love all of the comments that the Fusion with the Aston Martin grille looks nicer. My guess is if you swapped badges on the two, people would be crying "Look at Lincoln ripping off Aston Martin! At least Ford did something different and unique with the Fusion. All Lincoln did was mimic another luxury brand!" Whah, whah, whah! People just love to complain. Based on the upcoming MKC it looks to me like Lincoln will finally perfect the split wing grille. And I applaud them for doing extra quality checks on the vehicles. But they obviously dropped the ball with the timing of all of it. I think the analysts are right - they weren't expecting the engine woes and recalls that the Fusion has gone through. So they had to move forward with the Super Bowl marketing as well as delaying delivery. April just seems like a long way off. People may give up and look elsewhere.
        That Guy
        • 1 Year Ago
        @mikeybyte1
        What's unique about copying another look?
        Winnie Jenkems
        • 1 Year Ago
        @mikeybyte1
        If they put the Fusion grille on the MKZ, I might actually buy it. The fusion is a damn good looking car. Agree that the split wing grille works well on the MKC. But that's it. Not on the cars.
      Scr
      • 1 Year Ago
      My local dealer doesn't have a one, and they are pissed. They were supposed to get them right aftet the new year. Sales dude was teling me they have customers waiting on them to come in (I live in an affluent area with lots of senior citizens) so they can look at them and buy them. The first ones won't even be on the lot an hour before they are sold. Apparently, they are "in transit" but are just sitting in local storage. Perhaps there are some issues that must be repaired before they make it to the lot, but Ford is pissing off customers waiting for a car that was to have been delivered three times already.
      FIDTRO
      • 1 Year Ago
      I'm sure Ford will figure out the Lincoln situation soon, and I don't mean to sound like a hater, but is there really that much interest in this car?
      sharon
      • 1 Year Ago
      I just bought one. I went in to test drive one and was told they didn't have one in stock yet but it would be in in two days. Four days later I went back in and it still wasn't there. All the dealer knew was it had shipped, it took a full month more for them to have it in stock. I went in to drive it after they called me and said it was there and ready to drive, filled out the paperwork right after and was told it would be 4-6 weeks to get it. I went back 3 hours later to put my deposit down and was there as they sold their floor model. I feel kinda bad for the dealerships working under these restraints.
      The Ed
      • 1 Year Ago
      In response to other commenters; I really think half of the 'car enthusiasts' on the internet live only to run around regurgitating stuff they've heard from somebody else who doesn't know what they're talking about either. There is not one piece of sheet metal that this car shares with the Fusion. Ditto with the interior. The entire lineups of Lexus, Infinity, Audi and Acura have far more clearly defined lineage with the vehicles that they're based off of than the MKZ does the Fusion. Is the new MKZ an astounding, game changing effort? No. Is it at least as much of a differentiation from high volume platform siblings as can be found from any other mark? Remarkably, yes, more so even. Quit complaining and think about things long enough to form your own opinions.
        legacyb442
        • 1 Year Ago
        @The Ed
        Well said, I sat in three at NAIAS and found them to have some Lincoln only DNA. The Lincoln demo is older and better off, although there might be some cross shopping with the Titanium trim, there is still a ton of differentiation that some might not even know they share alot of DNA. I do think the 1st gen. MKX front clip would serve this car and Lincoln better. This is hopefully a precursor to where they are going with a true halo rwd coupe... oh now flying to close to the sun.
        Camaroman101
        • 1 Year Ago
        @The Ed
        amen
        CJ_313
        • 1 Year Ago
        @The Ed
        @ The Ed: My sentiments exactly.
        Mr.Krinkle
        • 1 Year Ago
        @The Ed
        Agreed... Tell that to the kings of trolling, BlackDBag and That Guy. Facts are their Kryptonite...
      wooootles
      • 1 Year Ago
      Mexican-built Fusions with a +15k price tag for an uglier grill.
      • 1 Year Ago
      [blocked]
      ferps
      • 1 Year Ago
      Maybe they can fix the grille while they're conducting those quality checks.
        Scooter
        • 1 Year Ago
        @ferps
        I think the grille is best part of the car, its almost heavenly, fitting so since most the owners are prlly pushing 80yrs old.
      02BMW530
      • 1 Year Ago
      That front end is hideous. Enough to keep me out of the showroom. Also, the naming structure needs fixed. Ditch the MKxyz, go back to Continental, LS, etc.
        Greg
        • 1 Year Ago
        @02BMW530
        It's a shame that they decided to use the Zephyr model name for only one year. I really don't like all of these MK Lincoln model names. Cadillac is just as bad with all of their -TS named models. Why must every luxury marque follow Mercedes-Benz' lead with their model names? It would be nice to see a few luxury Marques with actual model names instead of just letters. The Lincoln Navigator and Cadillac Escalade aren't enough.
      funguy6713
      • 1 Year Ago
      So called Premium vehicle Made in Mexico...there goes their problem right there...
        Dean Hammond
        • 1 Year Ago
        @funguy6713
        PLEASE , therir quality is as good if not better than some products manufactured here.....
          Mason
          • 1 Year Ago
          @Dean Hammond
          Have you seen a 2013 Fusion up close? Panel and trim gaps I could throw a cat through.
          Dean Hammond
          • 1 Year Ago
          @Dean Hammond
          yep, and Ive yet to see ONE with the issues you state....ONE.......
          funguy6713
          • 1 Year Ago
          @Dean Hammond
          So then tell me why, per article, why are they shipping these finished cars to Michigan for more quality control?
          Dean Hammond
          • 1 Year Ago
          @Dean Hammond
          thats easy....Fusion was held up with an issue regarding non cured paint INSIDE the headlamps, they dont want any more issues, so they are being even more careful....Lincoln cant afford any errors....
      Jim
      • 1 Year Ago
      One hell of a looker! Think Lincoln is on it\'s way. Putting out a statement that you are double checking quality can only boost sales. Glad to see that they have such a waiting list.
      Will
      • 1 Year Ago
      It won't be long until they are complaining about how long they are sitting on the lot.
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