- Feb 12, 2013
Henrik Fisker has wined and dined 25% of all Karma buyers
Instead of launching a big marketing campaign, Fisker told AutoblogGreen, the start-up automaker tries to think of "more innovative ways of doing marketing," including meals with buyers and potential customers:
What else can we do? Well, if you own a Mercedes, you can't go have dinner with Mr. Benz, because he isn't around any more. But you can have dinner with Henrik, maybe, at some special events we're doing. Even with our current customers, because we see them as brand ambassadors. I have had dinner or breakfast with at least 500 of them, all over the world. That's a quarter, that's quite a lot. It's great because they appreciate it and it's unique and it's something they couldn't do with any other car company and they become strong advocates for the brand and I get great feedback.
Stay tuned for more, including what some of this feedback is (hint: Karma drivers are pretty darn gas-averse).