To say that things aren't going well for the newly redesigned 2013 Chevrolet Malibu is a pretty sizable understatement. Reports have been swirling about the Malibu getting an emergency design refresh, less than a year after its introduction, as well as having its production at the Fairfax Assembly Plant halted twice already this year for excessive inventory. Now, Motor Trend is reporting that the midsize sedan will be receiving price drops across the board ranging from $300 on a number of models up to $770 on the 1LT trim; offsetting some of MSRP drop, though, the destination charge has increased from $760 to $810.

Without destination, the entry-level Malibu LS now starts at $21,995, which is still about $300 more than a Honda Accord and about $300 less than the segment's top-selling Toyota Camry. This new pricing also drops the price of the Eco, 2LT and 3LT trims by $300. The LTZ trim has dropped by $415, meaning that the Malibu's top dog now starts at just under $30,000, excluding destination.

Here are the new starting prices for all eight of the Malibu trim levels compared to the previous prices for the 2013 model year (including destination):
  • 1LS – $22,805 (previous price: $23,150)
  • 1LT – $23,995 (previous price: $24,765)
  • 2LT – $25,700 (previous price: $26,000)
  • 3LT – $27,410 (previous price: $27,710)
  • Eco 1SA – $25,795 (previous price: $26,095)
  • Eco 2SA – $27,405 (previous price: $27,705)
  • 1LTZ – $28,715 (previous price: $28,590)
  • 2LTZ – $30,510 (previous price: $30,925)


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    • 1 Second Ago
  • 149 Comments
      Thipps
      • 1 Year Ago
      If you a bean counter, marketing or upper management at GM I want this launch to burn into your brain. forcing the design team to play it safe because the Malibu has become a huge volume model and your afraid of (rocking the boat) is not the right approach. I know you would like to think the public is not as concerned with styling as they once were, because your market research tells you that, But design is now more important than ever, almost everything we see or touch everyday has been carefully thought of and worked over by a designer, but hardly any credit is given simply because this country does not understand design (for the most part), We only know when we like something and when we dont but we cant explain why. We dont know how to even describe why we do or dont like things, thats why you hear people describing car design using existing products "viper headlights" ,"Eclipse rear end". As a designer I can tell you nothing is more frustrating then explaining design to non designers or listening to them critique your design. Most people only know what they have already seen in the past so looking at concept sketches is very uncomfortable for them because they are different than production cars they pass on the road everyday or even the brand new launches they just got to see at the latest autoshow. We are designing for years in the future so most people will be uncomfortable with the design for some time then it "grows" on them as they get used to the trend or styling.... Soooo what im saying is trust your design team, understand that styling might not be your area so try not to shoot down so many ideas and push designs in a conservative direction
        futuramautoblog
        • 1 Year Ago
        @Thipps
        "If you a bean counter, marketing or upper management at GM I want this launch to burn into your brain." The failure also applies to the designer and design management for coming up with not-so-attractive design proposal inside (especially!) & out. Having conservative design theme does not restrict you to design an unattractive car. You can have a handsome, eye-catching look if you nail proportions and graphics. Also sorry, but not all designers can come up with something amazing.
          Thipps
          • 1 Year Ago
          @futuramautoblog
          Very true, But i would say that GM has the best design department in the world, I know they dont always hit home runs but i can say its not from a lack of talent. I believe the theme is a bit of a let down to begin with so i do have to point my finger at them as well,.
        icon149
        • 1 Year Ago
        @Thipps
        +1 As a general rule, if it tested well in focus groups and no one hates it you need to throw it out immediately and find a design that polarizes people. I agree with Thipps, great design takes time to grow on you and some people see it and love it right away, others need time and still others will never come around. Nothing worse than taking a fantastic concept and making it safer to appeal to the masses only to find you've alienated the people who loved the original but never truely won over the masses because the design is "missing something"...
        Xantia10000
        • 1 Year Ago
        @Thipps
        "Eclipse rear end" and now I have to delay my dinner!
      mazeroni
      • 1 Year Ago
      So the invoice isn't changing? If that's the case the only thing you are adjusting is the negotiation to get the price to invoice. However, when you walk into the dealership and see 50 Malibus sitting on the lot, then you say you rather have a Fusion or Mazda 6, the salesman is going to give you under invoice, a bunch of free accessories, and oil changes without hesitation.
      Griffen427
      • 1 Year Ago
      I think, basically GM made the same exact mistake that Honda made with its 2012 Civic...both were near-universally panned in comparison to their outgoing models, both had fit and finish issues, and while not being HORRIBLE did not stack up well-enough against the competition. The problem is that GM saw that the new Fusion, Camry, and Accord would be coming out in a particular span of time, and rushed to get the current Malibu out to market ahead of them. Unfortunately that caused supply issues and it was only released with the Eco mode at launch for ~6 months. The final issue was styling - unfortunately GM saw the success of the Camaro and the previous Malibu, and tried to combine the two...and it doesn't work. Considering the number of successful new model launches over the past couple of years, I think this is a really unfortunate blemish, one that will be fixed appropriately. Considering how Honda was able to engineer a quick turnaround of the Civic, I think GM can rectify this in a similar fashion, because like with Honda's Civic, GM can't afford to go bust on this car.
        NightFlight
        • 1 Year Ago
        @Griffen427
        I think this is one of the most intelligent posts I've read on Autoblog in quite some time, well done. I don't quite think that GM can pull off what Honda did for the Civic though. The Civic's main problems dealt with cheap materials, ride quality, and NVH. That can easily be fixed with a refresh and not a full redesign. The Malibu has inherent design flaws, and its biggest complaint was that it has an unusable rear seat. The hard points can't be changed on the platform unless they redesign the entire platform, which they aren't. GM has made it public that they will basically change the front and rear 6" which does nothing. It also isn't efficient compared to the competition, and I think that can be changed.
        Kent
        • 1 Year Ago
        @Griffen427
        It's not so much that that Malibu looks bad. It doesn't. The problem is that the last generation Malibu was so much better than the generation it replaced. People expected GM to top itself, and it didn't. Here's another issue. I bought a 2010 Malibu LTZ, because the Impala was a bland car. The only thing going for it was the room, both in the cabin and in the trunk. The Malibu was more stylish, had a 6-speed transmission, and better performance. Now, the next generation of the Impala is coming out, and it's a great looking car. I think people that migh have bought a Malibu, because it was so much better than the old Impala, are now waiting for the new Impala.
      Corey
      • 1 Year Ago
      Dear GM, The problem isn't the pricing of your latest Malibu, it's the fact that you took a, dare I say, good looking design and completely muck it up. While a discount might help move a few, you still completely missed the boat. Here's to hoping the emergency refresh will move (1) off the lot here in Okemos.
      Cruising
      • 1 Year Ago
      You can call me bonkers and down vote if you wish but go to Wikipedia and pull up the Chevrolet Malibu page, look at the picture of the fifth generation model then look at the pictute for sixth, seven etc....until you get to the current Malibu. Do you see similarties? Each model since the fifth generation looks like just a more modern version of the outgoing model. Rather conservative the Malibu has been all these years, when will the break out Malibu come?
      hgeorgech
      • 1 Year Ago
      Price drop - alone - won't resolve the selling issue .. hopefully, the revamped styling change for the 2014 models will -- As to pricing: The previous 2LT's base MSRP was $26,000 - NEVER price anything at such a round number; even 25,995 seems a lot less! NO Malibu should have a base price north of 29,895
      Mike Lee
      • 1 Year Ago
      And that\'s one of the car\'s MAJOR problems: it\'s NOT a Honda (which is an extremely well-made car, with an outstanding reputation). The Malibu is, sorry to say, just a piece of GM sh*t(!).
      W. Gregory
      • 1 Year Ago
      "I really want this $26,000 car...but I can't help but think it's $300 too expensive"...said no customer EVER.
      Polly Prissy Pants
      • 1 Year Ago
      $300? Better try $3000 if you want to start moving these things.
      domingorobusto
      • 1 Year Ago
      These price cuts just aren't enough to make somebody look at these in comparison to the Malibus vastly superior competition. Unless it is very significantly cheaper, why would you buy a mediocre Malibu when you could have a Fusion, Mazda6, or Accord for about the same money?
        zach
        • 1 Year Ago
        @domingorobusto
        You got it, more like- $1500-2500 MSRP.
      SloopJohnB
      • 1 Year Ago
      The problem is that for this segment the Malibu needs to be a couple THOUSAND under the comparable Accord to make up for the quality perception issues. This car goes straight to the rental fleets.
      Zach
      • 1 Year Ago
      This is the best billions in tax dollars do? bleh.
        • 1 Year Ago
        @Zach
        [blocked]
        Lunch
        • 1 Year Ago
        @Zach
        I agree with Zack
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    2015 Chevrolet Malibu
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    2014 Chevrolet Malibu
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    2013 Chevrolet Malibu
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