For the fourth year in a row, Mopar is offering a limited-production car decked with a plenty of add-ons and a unique look. This year's black-and-blue car is the Mopar '13 Dart, which was unveiled at the Chicago Auto Show with the now-signature paint scheme. Like previous Mopar models, only 500 of the '13 Darts will be built. Past models include the Mopar '10 Challenger, Mopar '11 Charger and the Mopar '12 300.

The all-black Dart gets a brightly contrasting, offset blue stripe running the full length of the car, and other styling mods like the aero-tuned body kit, gloss black grille, wheels and mirror caps. Curiously, Mopar chose to stick with the Dart's standard headlights rather than the darker, smoked lights. The interior gets a similar black-and-blue treatment, but this unique cabin features a blue leather driver's seat to go along with the black leather seating for the rest of the passengers.

More than just a styling package, the Mopar '13 Dart also gets some performance and handling goodies to complement the Dart's turbocharged 1.4-liter engine, such as upgraded brakes with slotted rotors, a lowered suspension, retuned electric power steering and a "sport-tuned" exhaust system.

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Chrysler Group LLC Introduces New Mopar '13 Dodge Dart

- Select Mopar parts and accessories outfit new Mopar '13 Dart

- Performance upgrades include lowered sport suspension, revised steering calibration, sport-tuned exhaust, ground-effects kit, and premium brake kit with slotted rotors

- Custom leather Mopar driver's seat

- Industry-first wireless charging for smartphones

- 500 numbered units to be built at company's assembly plant in Belvidere, Ill.

- Limited-edition vehicle to be displayed at Chicago Auto Show

January 31, 2013 , Auburn Hills, Mich. - Chrysler Group LLC today introduced the limited-edition Mopar '13 Dart, marking the fourth special-edition Mopar-badged vehicle created since the company partnered with Fiat S.p.A in 2009. The car will be shown at next week's Chicago Auto Show.

Building on the success of the Mopar '10 Challenger, Mopar '11 Charger and the Mopar '12 300, the limited-edition Mopar '13 Dart will be built and customized with Mopar performance parts and accessories. Production for a limited run of 500 units will begin this spring at the company's assembly plant in Belvidere, Ill.

"Our new Mopar '13 Dart will turn heads and stand out from the crowd," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group's service, parts and customer-care brand. "For this special, limited-edition vehicle, we specifically kept the driver in mind as we added select Mopar parts and accessories."

Inspired by the tuner scene, the Mopar '13 Dart is designed for driving enthusiasts. Powered by a 1.4-liter MultiAir® intercooled turbo engine with a manual transmission, the Mopar '13 sports a gloss-black finish with a pair of car-length Mopar Blue stripes, which mirror each of the three previous Mopar-themed models.

For enhanced handling, upgrades include a performance steering-gear calibration, a 7 millimeter-lowered suspension and low-profile 40 aspect performance tires (225/40R18). From the racing scene, Mopar added a premium brake kit with slotted rotors. Engine breathing is enhanced with a performance-tuned exhaust and to further optimize aerodynamics and increase downforce, the custom Dart features Mopar's ground-effects kit, which includes a front-chin spoiler, one-piece deck-lid spoiler, as well as a unique and aggressively styled rear diffuser.

Unique exterior elements include a Mopar badge in the crosshair grille and gloss-black 18-inch wheels with a Mopar logo on the wheel center caps. The vehicle's unique interior, featuring a serialized plate, gives the driver a custom Mopar Blue leather seat with black accents. To keep the emphasis on the driver, the driver seat is Mopar Blue while all other seats are black with blue accent stitching. The centerpiece of the interior is a floating island bezel that is accented with Mopar Blue paint and lighting. The interior is further enhanced with rich details, including Mopar Blue accent thread, as well as light-black chrome and gloss-black elements.

Along with a Mopar serialized badge on the dash, the special-edition Mopar '13 includes industry-first wireless charging for smartphones, a blue-stitched leather-wrapped steering wheel with an identically garnished shifter knob, a bright sport-pedal kit, premium Mopar carpet floor mats, door-sill guards and an 8.4-inch navigation screen.

The limited-edition Mopar '13 Dart will be delivered to each customer with a personalized owner kit. Assembled in a custom-made black case, contents include a personalized plate with vehicle specifications, the date of manufacture and the unique identification number (of 500) of the vehicle. Along with a Mopar '13 brochure and other memorabilia, the kit will include a limited-edition sketch of the vehicle signed by Mark Trostle, Chrysler Group Chief Designer for the Mopar Brand.

Information on the Mopar '13 will be go live at http://www.dodge.com/en/2013//dart-mopar13/ tomorrow, Friday, Feb. 1

Mopar-first Features
Mopar has introduced numerous industry-first features including:
Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format and first to offer complete vehicle-information kits in Spanish
Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
Wireless charging: first to introduce in-vehicle wireless charging for portable devices
Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
Brand-specific customer care telephone lines: first to offer Sunday service hours for customers
WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

About the Mopar Brand
Mopar is Chrysler Group LLC's service, parts and customer-care brand. With the creation of the Chrysler Group and Fiat S.p.A partnership, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Combined with Fiat S.p.A, Mopar's global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 countries. Mopar is the source for all genuine parts and accessories for Chrysler Group and Fiat SpA brands.
Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat SpA vehicles - a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.

More than 75 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s - the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support.


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    • 1 Second Ago
  • 45 Comments
      mechatricity
      • 1 Year Ago
      I might be able to stomach the visuals if it atleast had SRT-4 levels of performance. (Neon, not Caliber.)
      M-M
      • 1 Year Ago
      I'm not sure that blue stripes works from the rear perspective of the car. Looks very out of place with the tail lights and bumper lines.
      Don Workman
      • 1 Year Ago
      So they are back to "all show, no go" for the compacts. Pity. They have such unrealized potential.
        Anthony Thomas
        • 1 Year Ago
        @Don Workman
        40hp increase is not just no go. What is wrong with you people? There is a SRT-4 model coming... Likely later this year as a '14.
          Philly
          • 1 Year Ago
          @Anthony Thomas
          I think the most of the peoples comments are stemming from the disappointment of not seeing an SRT4 yet. I like the 1.4 Mulitair engine. a reflash nets you some decent gains.
      bubba_roe
      • 1 Year Ago
      Im having a hard time seeing why this is a "bruiser of a compact". Just another dumpmestic pepboys special.
      ponycargt
      • 1 Year Ago
      With that 1.4L engine, this is no "bruiser" .... this car will be the one getting bruised
      SpikedLemon
      • 1 Year Ago
      It's a tarted up Dart. It's no bruiser. I don't understand excitement for this car. I don't feel it at all.
      Hazdaz
      • 1 Year Ago
      The Dart is one of the best looking cars in its segment. This limited edition version is no different. Still though, the Dart needs a true SRT variant. Something with a hi-po turbo 4 that can go up against the WRX. Even give it AWD which is an option, I believe this car was supposed to offer. It also really needs a hatchback version.
        Karfreek
        • 1 Year Ago
        @Hazdaz
        Why?
        Suzq044
        • 1 Year Ago
        @Hazdaz
        The hatch will probably be in the form of a Chrysler-brand vehicle. :)
          Hazdaz
          • 1 Year Ago
          @Suzq044
          That what I figure, but still, this car has been out for about a year, so a Chrysler version should be making its debut soon, but not really hearing any news.
          Cool people
          • 1 Year Ago
          @Suzq044
          Ford Fiesta has a huge US following already in hatch product.
        Anthony Thomas
        • 1 Year Ago
        @Hazdaz
        SRT is coming, just hold on. I have owned ever "fast' Neon ever built (R/T, ACR and SRT-4) and Dodge does not cut corners when it comes to performance. I agree a five door wagon would be a very nice addition, unfortunately Americans don't warm up to the idea of any sort of station wagon too much. I still see more Hyundai Accent Sedans (because its cheaper) than Hatchbacks. OEM's especially Americans are making the mistake of charging a premium for a hatchback. It has to do with status and class warfare in America. Hatchbacks to many Americans scream "CHEAP"
      Wetstuff
      • 1 Year Ago
      I have not seen one in person but I gather they cannot give these Darts away vs their competitors. ..too bad, Chrysler needs a break. Jim
        carguy1701
        • 1 Year Ago
        @Wetstuff
        I've been seeing a few around my corner of the country. They aren't as prevalent, as, say, the Corolla or Civic, but they're selling.
      Brian Rokosz
      • 1 Year Ago
      why no 184hp tigershark? The multiair in that heavy of a car is a dog.
        J*zz Muff
        • 1 Year Ago
        @Brian Rokosz
        I like how, despite the fact Brian's comment is SPOT ON, and despite EVERY REVIEW of the Dart stating the same, he's down-voted.
        Anthony Thomas
        • 1 Year Ago
        @Brian Rokosz
        Have you driven one? I taken you haven't and the Tigershark like most NA engines are slow and you pay way too much money to go only a little less slow. The Tigershark you'll is the SRT-4 when it comes, I am fairly sure it will be 300hp and when put on a dyno it will actually be higher than that...
      crandallRk
      • 1 Year Ago
      Stripes increase performance by ~10%
      Larry
      • 1 Year Ago
      ford eciboost blue stripe...!!!!
      T
      • 1 Year Ago
      Until it has the 2.4 Turbo with at least 285 hp or more (equal to or greater than the Caliber SRT), I'm not buying.
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