Suzuki may be retreating (amidst booming sales) from the US market, but its efforts to woo European buyers are still going strong. Witness as proof these shadowy teaser images of the automaker's new C-segment crossover that it plans to unveil at the Geneva Motor Show next month.

Until the official debut, we've got just a few tidbits of information to report about the upcoming Suzuki. We're told, and can see, that the car has been modeled on the S-Cross concept car from the 2012 Paris Motor Show. Quite a bit of translation has happened, however, from show car to production form, as we see that the sweeping greenhouse of the S-Cross has been ditched in favor of a traditional pillared setup, large LEDs have moved from the lower front fascia to under the headlamps, and the grille is now much more in line with the rest of Suzuki's current range. The crossover is still painted in a faintly froggish shade of green, though, so the weirdness hasn't been completely leeched out.

We're also informed that the new C-segment offering will have an available a four-wheel-drive powertrain and one of the largest luggage areas in the segment. All of which strikes us as good stuff, but we're still not convinced that this unnamed entrant could have turned the Japanese automaker's fortunes in North America – even if it would have competed in one of the industry's fastest-growing segments. Feel free to read over Suzuki's brief press release below and look at the images before speculating for yourself in Comments.
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SUZUKI'S ALL-NEW C-SEGMENT CROSSOVER TO MAKE ITS WORLD PREMIERE AT THE 2013 GENEVA INTERNATIONAL MOTOR SHOW

The series model of Suzuki's all-new C-segment crossover will be making its world premiere at the 2013 Geneva International Motor Show, which will be held from 5th to 17th March.

The C-segment crossover model is based on the concept car S-Cross initially introduced at the Paris Motor Show in September 2012.

With its clear crossover styling, its roomy interior and one of the largest luggage areas in the crossover segment, the new model will offer outstanding versatility.

The advanced 4WD technology, one of Suzuki's specialist fields, ensures excellent handling and driving enjoyment.

Detailed information will be disclosed at the Suzuki press conference, scheduled for

1:30 pm, on 5th March 2013

at Stand 4251, in Hall 4

Other Suzuki models on display will be the Alto, Splash, Swift, SX4, Jimny and Grand Vitara.

On the public days also the Kizashi will be exhibited.

*The 2013 Geneva International Motor Show will be open to the press on 5th and 6th March and then to the public from 7th March to 17th March.


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  • 28 Comments
      GR
      • 1 Year Ago
      The car that could have saved Suzuki was the Swift. Even had they brought this new S-Cross, the car would have probably been ignored. Case in point? The Kizashi. The Kizashi was ignored despite being a very good car. It was because it was a new product for an ignored brand in a very competitive segment. Crossovers are ubiquitous as well. Everybody makes one. What Suzuki needed to do was bring an established, well regarded product (the Swift) and then market it like never before. The Swift is rather popular in Japan and it is well regarded in the markets it is sold. ASMC (American Suzuki Motor Corp.) could have used this to their advantage in marketing. The Swift could have been the Mini alternative with its driving dynamics. Though not as stylish, it's far more reliable and will last longer, not to mention cheaper. I'd take a Swift over a Mini. Instead, Suzuki developed and brought Americans the Kizashi. To Suzuki's dismay, it was largely ignored. But with such pitiful marketing after a brand image demise (thanks to GM with their Daewoos) what could Suzuki really expect? Suzuki is a prime example of how bad management and marketing can trump decent products and ruin a brand in a big market. I hope Suzuki learns their lesson and takes the necessary measures for their other markets. Real Suzukis are rather good for the money and I would like to see them return to the US one day.
      Autoblogist
      • 1 Year Ago
      Yeah, of course it would\'ve saved Suzuki. A small crossover in addition to their non-existent dealer network is more than enough to save them.
      William Lee
      • 1 Year Ago
      I don't think it was really their cars to blame for their demise here as much as everything else like brand reputation and lackluster dealer networks.
      Unni
      • 1 Year Ago
      Suzuki didn't wanted to be in the US market .ex: No swift in US and swift is a big seller every where else . I think Canada also they are planing to exit ( just Kizashi, Sx4 and Vitara - no swift, no alto etc )
      Mr. Sled
      • 1 Year Ago
      Suzuki just needed a freakin marketing team!!! You can't sell cars on hopes and dreams, nor can you just build stuff and expect someone to buy it. I want a Swift, but can't have one. Boo.
      Scooter
      • 1 Year Ago
      An improved SX4 may have helped them stay afloat longer.
      CarCrazy24
      • 1 Year Ago
      Certainly couldn't have hurt, it looks decent and if it got the MPG of the CX-5 at around 32-35mpg then it would do great for the brand
      Koenigsegg
      • 1 Year Ago
      gotta love audi
      alan
      • 1 Year Ago
      The first thing I thought when I saw the picture before seeing the title was Subaru Outback.
      The Other Bob
      • 1 Year Ago
      No.
      mikeybyte1
      • 1 Year Ago
      Suzuki was too small of a player with too small of a dealer network and marketing to stay competitive. Mitsubishi will probably soon follow them out of the US market.
      MANARC100
      • 1 Year Ago
      Nothing realistic could have saved Suzuki. They had fallen so low in market share that they didn't have a presence. They had a terrible dealer network, no brand awareness, no budget to advertise. So even if the product was great....if no one knows about it and those that stumble in to a dealer get treated poorly then nothing will sell. There are just too many other good alternatives. Mitsubishi is at this point now as well. The product may be improved or even really good but if no one considers it then who cares.
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