No indoor cocktail hour for the launch of the W04, the newest chassis built by the Mercedes AMG Petronas Formula One team. Instead, Nico Rosberg and Lewis Hamilton spent a morning in photo and video sessions at the track in Jerez, Spain then paused a moment to introduce the car. The team will want the W04 to demonstrate the World Championship credentials of the team personnel and one of the team drivers, instead of the mostly humble performances we've seen over the past three years.

The W04 has been fitted with a new five-element front wing, pushrod front and pull-rod rear suspension, a second-generation Coanda exhaust and an "aggressively packaged" rear end. A small vanity panel, à la Infiniti Red Bull's RB9, covers the stepped nose.

Team principal Ross Brawn has called it "a clear step forward in design and detail sophistication," but as much as we truly respect Brawn's abilities and achievements, we heard him say similar things about the updated W03 last year before almost every race weekend from about mid-season. We really hope he's right this time, and so does the team's newest driver, Lewis Hamilton. We'll do our best to ignore the parallels of the Mercedes F1 team having signed a sponsorship deal with Blackberry, another company trying to find its way back to the top and still struggling, and just point you to the video below of the W04 in action.



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 7 Comments
      sloturbo
      • 1 Year Ago
      I think it's going to be tough year for Lewis, and Nico. However, in 2014, they'll probably have an advantage with their turbo v6 engines and chassis. Time will tell.
      Mchicha
      • 1 Year Ago
      Its odd how they are always showing the funny doors of their mercedes benz
        Pdexter
        • 1 Year Ago
        @Mchicha
        Well it's part of the historic Merc imaginary. Kind of natural for car companies to bring out their history, especially for companies like Merc.
      douglasfir
      • 1 Year Ago
      How the heck does Blackberry have enough in its coffers to occupy that much space on an F1 car.