Once again, Chrysler had one of the most talked about Super Bowl commercials with its two-minute Whole Again Jeep spot, which was used to highlight its Operation SAFE Return program for US military personnel returning home from active duty. As part of this campaign, Jeep announced today that it will be donating up to $300,000 to the United Services Organizations (USO), and you can help.

Simply tweet using the #joinOSR hashtag on Twitter, visit the Yahoo! homepage or go to the Jeep Operation SAFE Return website, and Jeep will donate $1 to a fund that provides returning troops things like employment assistance and incentives to buy new vehicles. Jeep is also donating to this charity to the tune of $250 for each Jeep Wrangler and Wrangler Unlimited (including the Freedom Edition model) and Jeep Patriot Freedom Edition model sold.


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  • 22 Comments
      DavidM
      • 10 Months Ago
      In my job I call on some of the large suppliers to the automotive industry in the Detroit area. I mainly work with engineers. In lunch conversation we talk about Ford, GM, Chrysler, Honda, and Toyota. Everyone has told me that Chrysler is making a much better car now than they did 10 years ago. When Daimler owned Chrysler they had a low opinion of the typical Chrysler buyer. They felt that Chrysler was a car bought by people who did not care about quality and were only looking for a cheap car. Fiat, to their credit, has placed a very high emphasis on quality. They are willing to make less profit in order to improve quality. Chrysler is a very important brand to Fiat. The brand was not important to the Germans.
      Terry Actill
      • 1 Year Ago
      Blah blah blah troops blah troops blah flag troops flag troops America blah blah... Either give them money or shut up.
      Jason
      • 1 Year Ago
      $300,000 is a lot of money, but seems insignificant when you consider the $28,000,000 they spent on SuperBowl airtime.
        kyle
        • 1 Year Ago
        @Jason
        If they never donated a dime you wouldnt have anything to complaine about, how much do you donate to the USO or charities?
          Smilez1105
          • 1 Year Ago
          @kyle
          Jason, your feast anaolgy is nowhere near the same thing! They actually have nothing in common. Did it bring awareness to the charity across the entire U.S.? It sure did. Did they donate to a worthy cause? Yes they did. Was the commercial simply about their doantion? No it was not. Are they trying to justify their means by including the donation? No they are not. They are selling a product, plain and simple. That is their job. It is one of the more talked about auto commercials, along with the RAM spot. They did their jobs. The donation is a bi-product that needs mentioning, especially if it gets society thinking and talking about the charity. Even if it's people complaining... How much was spent on Super Bowl ads that had nothing to do with donations? That's right, EVERY...OTHER...COMMERCIAL. Give me that total and tell me Jeep is still the bad guy.. I think you just seem to forget the goal of an advertisement. The MAIN goal of a commercial. But go ahead and piss on Jeep for spending too much. It seems to me they did what they were assigned to do.
          kyle
          • 1 Year Ago
          @kyle
          I would be more intrested in how a member of the military feels about this. Another way to look at this is they spent 28 million advertising its products which also happend to benifit the US military. They are not a chartiable orginization they are a business in place to make money who sell a product that has its roots in the US military and combat.
          Jason
          • 1 Year Ago
          @kyle
          You're right. If they never mentioned that they were donating, there would be no need to complain. However, they spent $28,000,000 to tell me that they're going to give 1% of that to charity.
          Jason
          • 1 Year Ago
          @kyle
          Smilez, what I do or do not donate is none of you business, and a red herring to our argument. I'm talking about chryslers decision to have their ends unjustified by their means. Their decision is like if I were to invite you to a feast, and then offer you a crumb. By your argument, it's still food—more food than you got anywhere else—so you should be grateful. Chrysler should not have spent 93 times more than they're donating to tell people they're donating in the same way that I should not cook an entire feast to feed you a crumb. It's wasteful and disingenuous.
          Smilez1105
          • 1 Year Ago
          @kyle
          So what\'s acceptable Jason? What would keep you from calling Jeep cheapskates for the amount they donate, that as kyle stated, is 100% more than you donate. Do you give money to every single person that is on the street asking for change? Do you donate more than 10% of your earnings? They donated money, $300,000. Yet, there are still people compaining. Simply amazing.
          Jason
          • 1 Year Ago
          @kyle
          Smilez, you make valid points. I was also unaware of the $1mil in donations versus the posted $300k. However, be reminded that I never said Jeep was the bad guy. That was an inference you made based on my words. I was simply saying that a 93:1 ratio was disingenuous, and could have been appropriated better. You have since disproved that ratio, and I now agree with you. Also, my $28M was a rough calculation based on a $3.5M per 30 sec rate.
        waetherman
        • 1 Year Ago
        @Jason
        For all the traction that Jeep gets out of trying to associate itself with the military and reference its military history, $300,000 is a pittance. That's about $0.40 for every Jeep sold. Still, that's $300,000 more than they contributed last year, so at least it's progress.
      • 1 Year Ago
      [blocked]
      Robert
      • 10 Months Ago
      They don't make Jeeps anymore. Real Jeeps have flat fenders.
      Barry
      • 10 Months Ago
      Too bad they're a foreign auto manufacturer now - Italy ...and they should've properly addressed the Jeep gas tank recall with a sufficient remedy...
        imDanielle2
        • 10 Months Ago
        @Barry
        There was no real issue with those Jeeps.. How about Ford addressing the problems with the hot spots in the powerchoke engines and cooling systems.. Or Ford address the rear axle tubes just snapping into two pieces when you put a small load in the bed of their trucks!
      vt8919
      • 1 Year Ago
      How about just donating the $300,000? Why turn it into a game?
      Tim Yeakel
      • 10 Months Ago
      Why doesn't someone call JEEP and tell em to stop having their parts made in CHINA and foreign countries and the USO won't be needed to clean up the fall out of foreign investments..
        Bob
        • 10 Months Ago
        @Tim Yeakel
        China parts are made for CHINA model jeeps !! check your facts, idiot.....
      jason
      • 10 Months Ago
      I love jeep!! Wranglers are all I have driven for the past 20 years but damn, the newer they get the worse the craftsmanship is. Jeep needs to start using nuts and bolts on their interior instead of plastic push pins. Maybe my dashboard wont rattle off 4 years after owning it. Dont know how they fixed the exhaust manifold problem, the new ones still continue to crack. V6 is ok but how about a 5.7 hemi option for us that roll 37's, or here's a brilliant idea, instead of marketing a diesel engine in Europe how about an option over here in the USofA, the place Jeep was born.
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