You can add Fiat
to the admittedly short list of automakers considering a low-cost brand to rival Dacia
. The inexpensive Eastern European brand from Renault
has performed on the balance sheet
like a premium model line, and the money the alliance is taking off the table is encouraging other players to deal themselves in. Pretty soon Nissan's Datsun
sub-brand will join the Dacia party, going on sale in Russia, Indonesia and India
and will claim even more rubles, rupiahs and rupees for the parent company. Volkswagen
recently said it will make a decision this year
on a budget line for the Chinese market. With the euthanasia
and plans to move the Fiat
brand upmarket, company CEO Sergio Marchionne
wonders aloud to Automotive News Europe
whether there could be room for a new budget brand underneath Fiat.
We're told that the initiative has been in the idea box for five years and even moved to the stage of name considerations, like Innocenti, but worries about profit kept it from realization. If such a range were to be developed, Marchionne says it couldn't be built in Italy and stay within budget, and the company is "analyzing its manufacturing capacity outside of Europe to see if a low-cost brand is viable."