Chrysler may have the Super Bowl's most popular commercial for a third year in a row. Eminem and Eastwood helped it earn that distinction the last two years, and while Oprah did the voiceover for this year's Jeep ad, it's Chrysler's other spot that's in the running for Most Valuable Ad after the big game this year.

So where did the Ram brand's commercial about farmers come from? As it turns out, the ad appears to be inspired, shall we say, by a video produced by Farms.com that was uploaded to YouTube in June, 2011. Greg Mitchell of The Nation pointed out the similarities between the two in an article published this morning. The video uses the same speech given by famed radio broadcaster Paul Harvey played over a slideshow of farming images. It's the same concept as Ram's ad, though the truck brand did go out and commission its own images shot by very well-known photographers for its version.

Did Ram steal the idea? That does not appear to be the case. A message left on the Farms.com YouTube video says "Farms.com is pleased to be working with Ram Trucks and support the 'Farmer' Super Bowl commercial." When you play the video, a link even pops up to watch Ram's version.

We called the agency responsible for the ad, The Richards Group, for comment, and were referred to Chrysler. We have yet to hear back, but will update this post as soon as we do. You can watch the Farms.com video for yourself below, as well as the Ram ad, and we've mashed the two together in this doubled-up version you can watch here.





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  • 40 Comments
      flynnhadskeath
      • 2 Years Ago
      I thought this was the ad of the night. It's nice seeing farmers get there due no matter what country your in. Btw, did anyone else notice no John Deere's? Fiat also owns Case IH.
        deere2011
        • 2 Years Ago
        @flynnhadskeath
        Case IH is also partnering with RAM (both owned by Fiat) in their support of farmers and agriculture, hence all the Case tractors and combine in the commercial. I missed my beloved green and yellow John Deere machinery though :)
      Derodeo
      • 2 Years Ago
      I like the new Ram. I like Chrysler and their ad campaigns. But I AM a farmer and if Chrysler wants to create some symbiotic relationship between their 1500 series pickup and farmers, then they had best make their payload capacity better than a typical mini-van.
      • 2 Years Ago
      [blocked]
        graphikzking
        • 2 Years Ago
        I'd rather give subsidies to small farmers - not these huge conglomerates I'd be much in favor of that. Too bad the large ones hold all the power... just like in every other industry.
        • 2 Years Ago
        [blocked]
        fred schumacher
        • 2 Years Ago
        To paraphrase Winston Churchill, never have so few done so much for so many with so little in return. Yes, lately grain prices have been high, because of drought and increased world demand for higher quality food, but most of the time, farmers take huge risks with no certainty of return, no certainty of profit. The primary subsidy flow has been from farmer to consumer, through cheap food, with a small backflow of subsidy from the feds to ensure that this thin green line can stay in business so that the rest of us have a reliable supply of food. Note: most farms are family farms, not agribusiness conglomerates.
        Scr
        • 2 Years Ago
        Too bad oil companies actually don\'t receive government subsidies at all. They only are allowed tax deductions for exploration, depreciation, and losses (yes, oil companies can lose money when drilling). These are the SAME deductions any other business qualifies for. The only difference is that the deductions amounts are far LESS for the oil industry than for any other type of business. And now you know.
          blasds78
          • 2 Years Ago
          @Scr
          I would only add that, in times of profit, they can't take advantage of the deductions. It's just like an individual taxpayer. You have to qualify for deductions.
        Jeepowner
        • 2 Years Ago
        Yeah, eating sucks! 'Murica! Lets find another group to demonize since our conservative message already demonized elderly, teachers, poor, children, rape victims, and anyone that needs a hand.
      turboawdftw
      • 2 Years Ago
      pointless commercial. didnt say anything about the car. at least clint eastwood talked about rebuilding and making cars in detroit and stuff. good photography though, but thoroughly boring commercial and a waste of millions.
        mylexicon
        • 2 Years Ago
        @turboawdftw
        Consider the standard fare truck ads, with manufactured machismo that encourages suburbanites to pull trailers they don't have and to go muddin' through the flowerbeds maintained by their home-owners-association. Compared to standard trucks ads, the Ram spot is practically Shakespearean in its sophistication. In advertising, if good advertisers cannot explain the virtues of a product, the door is left open for bad advertisers to exploit vice. Ram explained that trucks are an integral part of a productive lifestyle, but unlike other aspirational purchases (e.g. luxury cars), trucks are steeped in traditional US values (conveyed by the symbolism of farmers and the Rockwell-esque imagery). Now, it is up to Ram to ensure the fuel/operating costs are in line with their romantic proclamations, and to make sure that the finance departments and their diabolical schemes are escorted to the corporate dungeons where they belong.
      A.J.
      • 2 Years Ago
      Chrysler hit the ball out of the park (sorry, wrong sport, I know) with their ads this year. Both this one and the Jeep one blew me away.
      Sean Victorine
      • 2 Years Ago
      Nothing against farmers but I thought this ad was just waaaay too long. A photo slideshow? I could have made it on my laptop.
        Chayil
        • 2 Years Ago
        @Sean Victorine
        So sorry you had to sit through something as mundane as a tribute to farmers. I guess playing X-box is more to your liking?
          Doss
          • 2 Years Ago
          @Chayil
          So sorry you can't take other's opinions in stride. You thought it was great. Some of us thought it was boring. Deal with it. He didn't say anything disrespectful or even very negative about the commercial. I have a feeling you're either a fanboy or part of this ad campaign in some way.
      deere2011
      • 2 Years Ago
      I have seen the Farms.com video and every time I hear Paul Harvey recite "God made a Farmer", I get chills. I am an FFA Alumni and studying to be an agriculture teacher. I come from a farm family and this commercial has hit it out of the park with me, my family, and all my friends. If you go to ram.com/keepplowing, you can see their dedication to making 2013 the year of the farmer and there are links to the FFA website as well as Farms.com. I think Farms.com definitely inspired the commercial, hence the reason they are partnering with RAM to support farmers!
      stucker136
      • 2 Years Ago
      Honestly, this commercial made me uneasy. I'm not a Christian (and probably an Agnostic) and my parents were immigrants and this commercial seems to strike the same cord as those bumper stickers that say "Native Texan." i.e. "you are not from here and you do not belong here" This commercial is clearly not directed at me, but in an increasingly multicultural United States, why alienate a significant portion of the populace?
        Young Turk
        • 2 Years Ago
        @stucker136
        I can appreciate where you are coming from but I think you falsely equate multi-cultural with godless or athiest. Virtually all surveys continue to show that 90+ % of people believe in God. Just looking at the other post in AB's survey of the best 2013 Super Bowl commercial, RAM's commercial received the most votes (as of 2/4/13.) It's too bad this ad made you feel uneasy, but you might want to consider that you are in the small minority. Christians, Catholics, Buddhists, etc. feel uneasy with a lot of what is published in magazines and shown on TV but I accept that they have a first amendment right to free speech and just turn the other way or change the channel. No one has a right to not be offended or made to feel uneasy. Some people will always be offended by something. Just because they do, shouldn't be reason to suppress expression and speech.
        mylexicon
        • 2 Years Ago
        @stucker136
        The existence of something you don't understand make you feel alienated and uneasy? Is that you in your avatar?
        mojotrongt
        • 2 Years Ago
        @stucker136
        I'm guessing you're not in the market for a pickup either.
        VDuB
        • 2 Years Ago
        @stucker136
        Well said
        Yost
        • 2 Years Ago
        @stucker136
        While I am also a non-believer I still thought it to be a well-done commercial. Whether or not you believe in a higher power you do have to acknowledge the hard work and sacrifices made by the American farmer. Most of them are not getting rich doing what they do but I think the work is way more personally rewarding than sitting in a cubicle typing on a computer and making Powerpoint presentations. Way to go Chrysler!
      oneviwatara
      • 2 Years Ago
      So God created everythings? Why hire a workers,when God can do it for free??
        Chayil
        • 2 Years Ago
        @oneviwatara
        Go back to the hole you crawled out of, will you please?
        garrykg
        • 2 Years Ago
        @oneviwatara
        I can tell you never did a hard days work in your life, like the farmers do.
      Charles Wayne Jackso
      • 2 Years Ago
      Love the Dodge commerical the best.....in this polically correct world it was 'refeshing to see God mentioned " and thought they really connected with that.......me as a Ford guy was really disapointed with the Lincoln commercial....mention hardly anything about the car....
      mylexicon
      • 2 Years Ago
      This was definitely one of the best ads during the Superbowl. In the era of mega-corporate farms, Monsanto, and feedlots with the population density of Manhattan, it's nice to see small farmers earn the admiration and support of a major corporation who may be able to leverage a mutually beneficial relationship. I've never had any disdain for the major corporations. On the contrary, I'm amazed by their ability to feed every American and many billions more around the world. However, the ascension of major food corporations has come at the expense of very important US demographics: farmers, ranchers, and rural-dwellers of all types. If this ad brings attention to small farms, local foods, and organics; I think it's a good trend. If the ad creates utility for food consumers and it inspires them to dedicate a larger proportion of their income to the pursuit of quality foods produced by real people, I say more power to Dodge. If it inspires young ag graduates to forgo the corporate desk jobs and relieve our aging farmers, I think the US could be on to something good.
        Chayil
        • 2 Years Ago
        @mylexicon
        Thank you for the great post. Yes, the video in a non-political sort of way showed what farm life was like back before greedy corporate farms took over. This country was an agrarian one for many years. Land tilled and worked by families. The Ram commercial did a superb job at capturing that.
      VDuB
      • 2 Years Ago
      Chrysler, please make a commercial that honor accountants. We work hard too. 7 days a week, 60+ hours.
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