The Toyota Camry Hybrid cuts an unassuming enough figure. To Ford, though, the popular model from the world's biggest hybrid-vehicle maker is basically Goliath, and the US automaker says it's taking a good shot at it.

Ford says its December 2012 share of US hybrids jumped almost nine percentage points from a year earlier, while Toyota's share fell eight percentage points. Meanwhile, Ford's hybrid sales for January 2013 will more than quadruple from January 2011 to about 5,500 units. Ford is releasing January sales figures today.

Ford notes the high conquest rate of its recently relaunched Fusion Hybrid, saying that almost 70 percent of the model's buyers had previously driven something other than a Ford. Additionally, Ford says the average Fusion Hybrid buyer is 48 years old, or six years younger than those Camry Hybrid buyers. Meanwhile, the conquest rate for the competing Camry Hybrid is "only 53 percent" (that may speak more to brand loyalty, but we won't quibble here).

Either way, Ford is coming off a year where it boosted alt-fuel sales by 32 percent from 2011 to more than 35,000 vehicles, including 14,100 Fusion Hybrids and 10,935 C-Max Hybrids. Read Ford's press release below.
Show full PR text
Ford Achieves All-Time High Hybrid Share and Toyota Slides, as Fusion Hybrid Closes in on Another Sales Record

Ford hybrid market share jumped nearly 9 percentage points from December 2011 to December 2012; Toyota's share of the hybrid vehicle segment dropped 8 points

Ford Fusion Hybrid achieved all-time monthly sales record in December 2012 with 3,244 sales; Ford hybrids expected to deliver best January hybrid sales month ever with a projected 5,500 units sold

More stylish and technology-laden Fusion Hybrid attracting younger buyers compared to the outgoing model and Toyota Camry Hybrid

Nearly 70 percent of Fusion Hybrid sales are conquest sales, compared to 53 percent for Camry Hybrid

DEARBORN, Mich., Jan. 30, 2013 – The 2013 Ford Fusion Hybrid is off to a fast start after achieving an all-time sales record in December 2012, helping Ford to record hybrid sales and market share, as Toyota lost nearly 8 points of share in the segment.

Ford's launch of the new C-MAX hybrids and Fusion Hybrid this past fall led the company to deliver record-setting hybrid sales in December, resulting in a 9 percent market share gain to 16 percent. In the same period Toyota's share of the hybrid vehicle segment fell 8 points, from 68 percent to 60 percent.

Ford sold more hybrids in the fourth quarter of 2012 than in any other three-month period in the company's entire history with 19,554 units sold, besting its own previous hybrid vehicle sales record by more than 193 percent.

An all-time record of 3,244 Fusion Hybrids were sold in December, compared to the previous mark of 3,010 in August 2010. The car is expected to achieve record January sales when results are announced Feb. 4. Nearly 70 percent of new Fusion Hybrid owners are new to the Ford brand, while Toyota's conquest rate for its Camry Hybrid is only 53 percent.

"We're bringing new hybrid buyers into the market, many of whom wouldn't be considered traditional hybrid buyers," said Amy Marentic, marketing manager, Global Small and Medium Cars. "There's a sense hybrid buyers represent a pragmatic or green ethic. Fusion Hybrid is scoring with these audiences, but the car also puts some excitement into the segment through design; it shows hybrids can have beautiful and sophisticated styling. This, in turn, means different buyers."

Not only are most buyers new to the Ford brand, early data suggest Fusion Hybrid is appealing to younger buyers outside the traditional hybrid vehicle demographic.

Ford reports new Fusion Hybrid buyers are five years younger than buyers of the previous Fusion Hybrid, dropping to 48 years old from an average of 53 years old. 2012 model year Toyota Camry Hybrid buyers have an average age of 54, according to J.D. Power and Associates PIN data. Moreover, 22 percent of Fusion buyers are under the age of 35; only 13 percent of Camry Hybrid buyers are.

Not surprisingly, Fusion Hybrid's best-selling markets are San Francisco, Los Angeles and Washington, D.C., but Ford reports stronger sales in the more traditional buying areas of the Central, Southeast and Great Lakes regions – areas not known for strong hybrid sales. In these areas, retail sales more than tripled in December compared to the previous year.

Fusion Hybrid continues to have the fastest turnover rate (the number of days cars sit on dealer lots waiting to be sold) of any vehicle in the Ford lineup. Fusion Hybrid turns over in just 10 days on average.

Press releases, videos, photos and other material related to Ford's electrified vehicles can be found here.

# # #

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 18 Comments
      Marcopolo
      • 2 Years Ago
      For many years I had to defend Ford Motors slow and cautious climb back from the edge of extinction. But the administrative and industrial brilliance of Allan Mulally, combined with the courage and determination of William Clay Ford jnr and the Ford family, need defending no longer. Ford Motors have emerged from those dark days, stronger and more competitive. The current product line is the start of Fords resurgence as an innovative auto-manufacturer.
        EZEE
        • 2 Years Ago
        @Marcopolo
        You know what pisses me he hell off about me? Yes, me. I was watching all of the auto makers during the crash. I looked at Ford, when their stock was under $2 and noted the burn rate in their reserves, how much they had in reserves, and trending. Around Jan 1 of 2008 (I think, maybe 2009) I remember thinking, 'holy sh*t, the burn rate dropped in 1/2 in the past quarter, Ford is going to survive!' And I knew they would. And yet...for some reason, I never bought stock. Now they are like $15.... Dammit....
          Marcopolo
          • 2 Years Ago
          @EZEE
          @ EZEE Well, you win some and lose some, that's the nature of the market ! In 2007-9 advised clients to stick with Ford, and I invested in the Blue Oval . (Especially Ford debt, senior convertible issues, and other derivatives). The leveraged gains from these trades were substantial. We were fortunate in 2008 having largely retreated to the safety of the Australian market, which fared very well for those who kept their nerve during the GFC. One of our largest private clients converted his entire position to cash, and bought $Aus dollars, (or Gold) in preference to $US dollars, 2 months prior to the GFC, he then rode the recovery back, like the champion surfer he once was in his youth ! Such are the fortunes of winners, and losers !
          EZEE
          • 2 Years Ago
          @EZEE
          I am so happy for your clients. :| (Laughing.....)
      Jim1961
      • 2 Years Ago
      The 2013 Fusion Energi is a great looking car. I hope they sell a million of them.
      Reggie
      • 2 Years Ago
      10,935 C-Max hybrids sales in the last few last months of 2012 could well end up with 45,000 sales in 2013, from nowhere to No3 in the green vehicle charts in a instant, absolutely unbelievable helping Ford steal 8% market share off of Toyota in December.
      chanonissan
      • 2 Years Ago
      well done ford
      Michael
      • 2 Years Ago
      Ford, like all auto manufacturers should put hybrids in every model they sell (except for may the Fiesta). They should alos push their Energi package into them as well. It looks like they may be doing just that, however not at the pace greenies would like to see. I understand the economics of doing such is why the pace is so slow, but what I wouldn't give fro a 50+ mpg Focus. Don't be surprised if in 2014 we see the Energi package land in the Taurus or Focus.
        Michael
        • 2 Years Ago
        @Michael
        Darn it maybe, maybe not may.
        MTN RANGER
        • 2 Years Ago
        @Michael
        In addition, a lot of people loved their Escape hybrids. Although it may cannibalize C-Max sales, it would still make sense to have a new Escape Hybrid or Energi.
          EZEE
          • 2 Years Ago
          @MTN RANGER
          2Wheel didn't care for the escape, but loved mine. I kicked the EPA's butt hypermiling it, and distance on full electric. I would like to see the system down to the fiesta. Considering that the Prius C is doing well, they should just actually come out with the B-Max here in the states.
      Ford Future
      • 2 Years Ago
      The CMax is doing very well, especially considering it's price point.
      Spec
      • 2 Years Ago
      I must say, Ford seems to have done well with the $6Billion low-interest government-backed loan they got for retooling for efficient vehicles. The Ford Focus Electric is lame. But the C-Max, C-Max Energi, Ford Fusion Hybrid, and Ford Fusion Energi are all pretty damn nice. Well done, Ford! You've got real hybrids. GM's Volt is great. But as I keep saying, GM desperately needs a good conventional hybrid line. And Chrysler . . . I don't even want to talk about them.
        EZEE
        • 2 Years Ago
        @Spec
        Cool way to slip in the government loan! :-) A conventional hybrid would be nice, but in the past, GM was annoying due to badge engineering. Now it would be like, come out with an entire line of volt based vehicles. A Chevy luv sized truck, Buick, sporty car Pontiac (I know, no Pontiac, but the shape could translate to sporty very easily, and have an excuse to be more aero). Do like ford with ecoboost and slap the drive in everything. I know, far more complex, but imagine....'The New Impala LTZ, with Voltech'
      upstategreenie
      • 2 Years Ago
      99% of soccer moms racing while texting to mao mart for commie junk dont need suvs but that is US market. there needs to be plug in tech in all models and sales will soar in US. If there is any US economy in a few yrs or jobs besides right wing nirvana of 'service' sector jobs maybe we can join rest of world; otherwise will just have to read about more good stuff on this and related sites, such as a nationwide elec motorcycle rental in one small island nation and all free while it is being rolled out. In US due to giant tanks on road, you have to worry about falling apart infrastructure Congress can't address being all narcissistic leech like lawyers that they all are Climate change (the unmentionable reality) is ruining roads even faster now in places with hard freeze and frost thaw....when locally we aren't entirely underwater from record flooding. EVERY yr we have 'record' 100 yr flood which is getting reta89rded and comical to keep ignoring the 'trend'. this NEVER happened before when humans were here keeping records of it!! US is a rotten apple ignoring or exploiting middle class while bottom gets all freebies and top dont give a sh*(t middle is ******* it big time in US.... boomers in US don't give a sh8(....only jobs will be 'freeing' ME oil to bring back to US and sh89tty roads you can't even drive on anyway without ruining suspension and/or alignment necessitating a giant tank...we have daily nat gas propaganda here; commercial even has a 'typical' family in suburbia driving giant four door truck... how about NOT drive giant tank and then DONT NEED to ruin water for fracking??? doesn't that make more sense? somebody 'needs' an SUV? that is bs. nobody in our history until suvs existed needed them when families were larger...it is bullsh*9t. when families dont have to worry about clean water and price of food from fracking and big oil exploitation then maybe have more hope for future and shell out for hybrid or plug in???? until we grow a pair AND brains, around here will have higher and higher oil prices from destabilizing ME 'freeing' oil AND poorer and poorer communities ruined by climate change with higher costs of living and lower wages. THAT is right wing nirvana; yet denialists will keep trying to pin all related issues on obama who will compromise our future anyway for bank bail out and gm bail out etc... wonder why volt makes news all time when local dealer has NOTHING but giant trucks???? all distraction and bs. all the time.
        Marcopolo
        • 2 Years Ago
        @upstategreenie
        @ upstategreenie I realise that several trolls like DF, (and other time-wasting ranters) have crept back to ABG recently, but do everyone a favour, and try to find something else other than irrelevant cliché's, to post. Find something positive to do with all that misdirected energy.
        brotherkenny4
        • 2 Years Ago
        @upstategreenie
        Nice rant. I really mean that. It cheered me up. Way better than the bloggers for hire.
      eideard
      • 2 Years Ago
      We can't make the nut for one of their hybrids, yet. We bought a 5-door Fiesta a month ago and my wife averages 39mpg on her mixed driving daily commute. But, the funniest spot deliberately on the lot was pushing a Prius out onto the front row of their used cars - after it was traded in on a C-Max hybrid. I don't think they care if they ever sell it - it's such a great advert.
    • Load More Comments
    Share This Photo X