The 2013 Super Bowl Commercial Rundown
Car commercials previewed before the big game
In recent years, companies have taken to the social networks to display their ads in the days and weeks before the big game, hoping to "go viral" with their marketing campaigns and thus milk every last bit of benefit they can possibly get from them.
This year, almost every automaker slated to advertise during the Super Bowl has done that very thing. And instead of making you search YouTube or Facebook to find them, we have them all here for your viewing pleasure. What's missing from our group? Chrysler's half-time ad the last two years has been such an event that the company does not show its hand, or its ad, before the game.
Scroll through and see the offerings we do have from automakers like Hyundai, Kia and Mercedes, along with the new -- and quite controversial -- ad from Volkswagen.
Let us know which are you think are good and, more importantly, which are bad (*cough* Lincoln).
The Audi commercial aims to showcase the ego boost one receives simply by driving an Audi. A student, who is going to his high school prom stag, undergoes a complete transformation when his dad tosses him the keys to his Audi. The teen parks in the principal's spot, kisses the prom queen and ends up with a black eye. The ad ends with the tagline: "Bravery, it's what defines us."
Toyota "Wish Granted"
Featuring Kaley Cuoco, one of the stars of The Big Bang Theory, Toyota's Super Bowl commercial is for the new RAV4. Cuoco plays the "Toyota Genie," who has the power to grant wishes, although not very well.
The first of Hyundai's ads is for the new Santa Fe, which debuted at the Los Angeles Auto Show in November 2012. The commercial shows a kid going up against a group of rough-neck kids by gathering a group of heroic youngsters who hop in the Santa Fe after rescuing people from fires, wrestling bears and power lifting.
Volkswagen "Get Happy"
This ad has already been creating controversy and has some claiming that it's racist. The commercial features a white, Minnesotan man talking in a Jamaican accent amid his depressing coworkers and surroundings. His happiness, which is implied by his accent, comes from driving the Beetle Turbo.
Hyundai's second commercial features an aspect of driving we've all come to know and loathe: Being stuck behind trucks, dangerous cargo, slow cars, etc. "It's just better to be in front," says the narrator as the Sonata Turbo races around a large man on a motorcycle and a truck carrying missiles, among other things.
The much-anticipated Mercedes-Benz CLA arrived at the 2013 Detroit Auto Show and now its much-anticipated Super Bowl commercial has arrived as well. The star-studded spot features the likes of Kate Upton, Willem DaFoe and Usher.
Kia "Space Babies"
The Kia Super Bowl commercial features the 2014 Sorento and its Uvo infotainment system in an interesting manner. A child asks his parents where babies come from, causing the father to launch into a nonsensical tale of space babies, puppies and piglets. "It has an answer for everything," the tagline reads. Look, just watch it. There's too much going on here to explain.
Lincoln created its commercial after taking suggestions from people on Twitter and piecing together a "story." The ad has been pretty poorly received so far, with some people on social media going as far as to call for the resignation of Jim Farely, head of marketing at Ford.
Kia "Hot Bots"
Starring Miss USA Alyssa Campanella as a futuristic robot, this second Kia spot shows what happens when you don't "Respect the tech" of the 2014 Kia Forte. The Terminator-esque booth babe brings some serious hurt.
Hyundai "Epic PlayDate"
Featuring a new song from the Flaming Lips, Hyundai's third ad for the new Santa Fe seems to be meant for 80s-era kids that now have families of their own. Depending on your age, you may or may not get the references in the commercial, but it comes with a catchy tune nonetheless.
Chrysler has been suspiciously absent from Super Bowl talk, although Olivier Francois, Chrysler's head of marketing, has admitted the automaker has bought airtime on Sunday. Here's hoping for a surprise on game day.
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