More detail is being sketched into the Volkswagen Group's plan to launch a low-cost brand for emerging markets. Late last year a German report quoted a VW rep saying that the brand has been interested in building a no-frills car, the kind that would challenge Dacia and Datsun, for a while. With both Proton and Suzuki effectively out of the partnership picture, a report in Reuters suggests VW could go straight to China, developing a car with its joint venture partners and building and selling it there.

Officially, company CEO Martin Winterkorn said the issue of a model for emerging markets would be decided this year but VW isn't any closer to confirming any kind of plan for a car in its portfolio underneath the Up!, remarking to Reuters about the China possibility, "That's an issue we're currently looking at."


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    • 1 Second Ago
  • 18 Comments
      throwback
      • 1 Year Ago
      I thought Skoda was their low cost brand? Do they really need another brand?
      The Wasp
      • 1 Year Ago
      It would be nice if they would come out with a true low-cost model for North America also.
        Smith
        • 1 Year Ago
        @The Wasp
        100% agree...it'll come to the States w/ a 15k sticker already on it (sticker made overseas)
        dreadcthulhu01
        • 1 Year Ago
        @The Wasp
        That is true. I just checked cars.com, and the cheapest 2013 Jetta in the nation was $15k for base model. Which is an absurd price to pay when numerous dealers have Focus SE with automatics available for less than $14k.
      mr.vw
      • 1 Year Ago
      I wish I could buy the up! In North America.
      Typesbad
      • 1 Year Ago
      Volkswagen already means "People's car". What would a brand below that imply?
      Thipps
      • 1 Year Ago
      just what VW needs,,,,another brand
      zzzzzz
      • 1 Year Ago
      It will be called Volksragen.
      alistair.dillingham
      • 1 Year Ago
      Makes a ton of sense.
        Snark
        • 1 Year Ago
        @alistair.dillingham
        What on Earth makes sense about it? VW already HAS Seat, Skoda, and a relationship with Suzuki. And it has VW itself, which is a low-cost mass-market brand almost everywhere in the world. It needs new brands like Kim Kardaashian needs more booty.
          md_stew
          • 1 Year Ago
          @Snark
          alistair.dillingham you have any facts to back up that statement? You seem to be very sure of what the Chinese people want from VW. Or is this just your opinion??? Saying that they dont want Skoda or SEAT is a pretty awesome statement regarding the Chinese population, from a guy who I\'m guessing doesnt live in China and probably doesnt even know a Chinese Person.
          alistair.dillingham
          • 1 Year Ago
          @Snark
          go away. i have no time to explain why 1+1=2 to you,
          alistair.dillingham
          • 1 Year Ago
          @Snark
          EVERYBODY In China recognizes the VW name and respects it. VW makes MILLIONS of vehicles there every single year for decades now. They do not want a god-damned SKODA or SEAT or Kardashian, even if they are good. Got it now???
      Dean
      • 1 Year Ago
      Why bother? The chinese will make their own knock-off anyway...
      • 1 Year Ago
      [blocked]
      • 1 Year Ago
      [blocked]
      1STH
      • 1 Year Ago
      NSU! NSU! NSU! NSU!
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