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Ford landed itself a spot among the top 10 brands in the 2012 Buzz Rankings. The annual index scores 1,100 brands in 41 categories to determine which nameplates had the most positive buzz throughout the year.

For the third year in a row, Subway took the top honors overall with a score of 40.3, and Ford was the only automaker to break into the top 25 by earning a sixth-place finish overall. The manufacturer earned a score of 32.1 points, which was enough to push it up one spot from the 2011 Buzz Rankings. Honda managed 21.2 points overall, which is still well behind 25th-place Kohl's at 26.5 points. Toyota, Volkswagen and BMW all round out the top five automakers.

The 2012 Buzz Rankings also keep track of which brands improved the most over the past year, and this year, Toyota was the manufacturer with the largest leap forward. The Japanese automaker jumped from just 14 points in 2011 to 20.5 in 2012. Chrysler, Kia, Dodge and Volkswagen all saw sizable steps forward as well. Be sure to head over to the Brand Index site for more information.


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    • 1 Second Ago
  • 9 Comments
      chanonissan
      • 2 Years Ago
      Ford is the only maker that made top ten, I am not a Ford fan but I must congratulate FORD on this achievement, and I hope the other bloggers will do the same.
      Rick Hamilton
      • 2 Years Ago
      I guess Buzz didn't see that Toyota recall a million more cars.
      • 2 Years Ago
      [blocked]
        rlog100
        • 2 Years Ago
        Because this study is based on hard facts and not a brand popularity contest questionaire that landed on people like you. Oh, wait.... BTW, do you stalk AIG, Citibank, and the other in finance forums?
          • 2 Years Ago
          @rlog100
          [blocked]
      alistair.dillingham
      • 2 Years Ago
      bs buzz
      Renaurd
      • 2 Years Ago
      Well now we know the worth of Buzz information, not worth a tinkers damn.
      • 2 Years Ago
      [blocked]
      Drachen
      • 2 Years Ago
      Subway? Really? Their food is all pre-processed crap!