How does $3,950 off sound? That's the amount (converted) that Nissan decided to drop from the price of its all-electric Leaf in the UK, bringing the MSRP down by 2,500 British pounds to just 23,490 pounds ($37,115).

Nissan, which is due to start making Leafs at its Sunderland UK factory this spring, is also offering a 6.9-percent financing rate (we guess that's considered pretty good across the Pond) as well as a lease option equivalent to about $375 a month.

For anyone keeping score, Nissan earlier this month said it was cutting the base price of US Leafs by $6,400 to $28,800, making it the least expensive five-seat EV in the States. The US Leafs here also for a federal tax credit worth up to $7,500, and possibly also some state incentives.

Nissan has a few tricks up its sleeve to try and spur sales in the UK. In October, the automaker's UK dealers sent a letter to its customers saying that any Nissan owner could get access to a Leaf as a courtesy car during vehicle repairs as a way to possibly lure potential customers into buying electric. As Leaf salesman Paul Scott knows, getting "butts in seats" is a great way to turn interested parties into EV owners. Nissan UK's press release about the price cut is available below.
Show full PR text
LEAF FOR LESS - NISSAN'S PIONEERING EV BECOMES MORE AFFORDABLE
  • Price reduction of £2,500 makes it easier to join the electric vehicle revolution
  • Drive a LEAF for just £239 per month
  • Offer available at all 180 Nissan LEAF dealers in UK
  • Nissan is making zero-emission mobility more affordable by reducing the price of the all-electric Nissan LEAF by £2,500.
The change comes as part of a global effort to make the LEAF more affordable in the pioneering electric vehicle's three main markets of Japan, Europe and the United States.

In addition to the reduction in the retail price, UK customers can also benefit from offers including low rate finance*. The new price is effective immediately, ahead of the arrival of an updated version of the LEAF.

This is on top of the incentive offered by the government and means a customer can drive away in a brand new LEAF for £23,490, or just £239 per month.

In addition to the new price LEAF buyers will also benefit from extremely low running costs, with a battery recharge costing a fraction of the cost of a tank of fuel. Being fully electric, the LEAF also benefits from zero road tax and is currently exempt for company car 'benefit-in-kind' tax.

An ever-growing number of public charging points also offer quick and convenient opportunities to top up the battery, including a network of rapid chargers. These allow LEAF drivers to charge from zero to 80% capacity in less than 30 minutes.

Winner of the World, European and Japan Car of the Year Awards when it was launched in 2011, about 50,000 Nissan LEAF electric vehicles have been sold world-wide. The LEAF demonstrates that battery-powered cars are ready to make a significant contribution to a world-wide reduction in vehicle emissions.

The Nissan LEAF comes with very high levels of standard equipment. Its standard satellite navigation system incorporates Carwings, Nissan's unique telematics system which allows an owner to control the heating and air conditioning settings and to monitor the charging process remotely via a smart phone.

Other standard equipment includes a rear-view parking camera, rapid charge capability, Intelligent Key, LED headlamps and Bluetooth connectivity. Nissan LEAF has been granted a top 5 star rating in Euro NCAP crash tests.

"There is no doubt that Nissan LEAF is a revolution and existing customers are passionate in their belief that zero-emission mobility is not the future, but is here now," said Paul Willcox, senior vice president, Nissan Europe.

"Nissan's objective for LEAF has always been to bring zero-emission mobility within reach of the mass-market. Our price reduction underlines that commitment and with no price premium even more motorists will become believers."

Production of the updated model is due to start at Nissan European plant in Sunderland, UK, in Spring 2013.

* Low rate (6.9%) finance available for PCP and HP purchases


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    • 1 Second Ago
  • 16 Comments
      2 wheeled menace
      • 1 Year Ago
      Hey, that's cool. I didn't know that they were going to produce them in Europe as well. You brits could certainly use a price drop on these.
      RC
      • 1 Year Ago
      Ugh when will Nisan completely redesign the LEAF?
        Spec
        • 1 Year Ago
        @RC
        They are supposedly coming out with an Infinity sedan based on the Leaf powertrain and the NV-200 electric mini-van based on the Leaf powertrain. But I agree, we need more different EV car models. But to some degree, we should be thankful for what we have available because up until a couple years ago there were no moderately priced EVs available at all.
          Joeviocoe
          • 1 Year Ago
          @Spec
          It will cost money to redesign the looks... and remember, the Leaf is still a primarily Japanese domestic car... and has only very recently began production in other markets. To keep the cost down, they gave it a look most appealing to the primary market... JAPAN. Eventually, as it truly becomes a global brand, there will be variations that are redesigned to appeal to the other secondary markets. I know, us Americans don't like to think of ourselves as a secondary market... but that is what we are.
          RC
          • 1 Year Ago
          @Spec
          You're right, I just think Nisan would do so much better if they could improve the looks of the LEAF. Aside from the way it looks, it's an excellent car.
      Cavaron
      • 1 Year Ago
      Please don't forget that this is the price drop for the OLD LEAF to clear the dealers stock for the new 2013 version.
        Joeviocoe
        • 1 Year Ago
        @Cavaron
        where does it say that the 2013 model will have the original price as the earlier 2012 model??
      Kimmi
      • 1 Year Ago
      The Nissan Leaf is a great car on the inside, too bad it looks like a frog on the outside. In reality, the Leaf is for Japan and US, here in Europe is too big for it's real purpose, to be a city car, for that the Renault Zoe is a better fit. ev-sales.blogspot.com
      DaveMart
      • 1 Year Ago
      I can't see a worthwhile market for this car even at the reduced price. The big incentive is the congestion charge exemption. In London though only around 17% of homes have more than one car as against around 66% in the US, and so people buying this would usually be sacrificing a lot. As an exempt run-around for business the Renault Zoe, Renault crewvan, the Smart ED and the coming E-Up would seem to me to fit the bill better. We are used to small city cars, and they would be fine for nipping around in city traffic. The Smart ED costs around £15,300 including the battery, and the E-Up may come in at a similar price. http://tools.mercedes-benz.co.uk/current/smart/pricelists/smart-fortwo.pdf I can see the Volt, or the Smart or E-Up, but the Leaf seems to me to fall into a category of being too large and expensive for its likely mission.
        Spec
        • 1 Year Ago
        @DaveMart
        Well, isn't not paying $9/gallon for petrol an incentive? The Smart ED is nice & cheap but it is only a 2-seater. But yeah, if you only have 1 car then the Leaf may be a tough sell. But do you have carsharing systems? An EV as an owned car and availability of gas cars via car-sharing can be a good way to go.
          DaveMart
          • 1 Year Ago
          @Spec
          Trailer loads of Zoe's are just hitting the roads now in France for the distributors. Photo here: http://renault-zoe.forumpro.fr/t852p15-news-des-livraisons-de-zoe
          DaveMart
          • 1 Year Ago
          @Spec
          Its not on general release until February, and that is in France. I am not sure when it comes to the UK.
          DaveMart
          • 1 Year Ago
          @Spec
          If you want a 4-seater then the Zoe and later on the E-Up are likely to do the job a lot cheaper. Travel is a bit different here in Europe to the States. Greater reliance on public transport means that perhaps more of the urban dweller's car journeys are longer distance, and you are not going to choose electric for that.
          DaveMart
          • 1 Year Ago
          @Spec
          The Zoe comes to the UK in the summer at £13,650 plus battery hire from £70pm. Battery leasing might suit companies, especially in view of the less than stellar durability of the battery pack: http://www.renault-ze.com/en-gb/z.e.-range/zoe/renault-zoe-expression-1944.html
          Spec
          • 1 Year Ago
          @Spec
          I keep forgetting about the Zoe. How is it selling? I wish it were available here.
      brotherkenny4
      • 1 Year Ago
      Why don't they electrify a Z type glider?
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