Chrysler has released the above teaser of a limited-edition Mopar 2013 model that will be unveiled at next month's Chicago Auto Show. Although the automaker doesn't announce what vehicle will get the Mopar treatment, closer investigation of the seats and center console suggest that this car will be a special version of the 2013 Dodge Dart.

This will be the fourth Mopar model in as many years, following on the heels of the Mopar 2010 Challenger, Mopar 2011 Charger and the Mopar '2012 300. There are no details for the Mopar '13 Dart, but we do see that the car will retain the signature black-and-blue color scheme as past Mopar editions. Like these previous models, we expect production of Mopar '13 Dart to be limited to just 500 units.

Scroll down for Chrysler's press release teasing the new Mopar model, and we'll be sure to bring you plenty of live images from the show floor in a couple weeks.
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Chrysler Group LLC Gives Sneak Peek Inside New Mopar '13

January 25, 2013 , Auburn Hills, Mich. - Chrysler Group LLC released an interior image of its new Mopar '13 limited-edition vehicle, which will be shown at next month's Chicago Auto Show.

"This vehicle is the perfect canvas for personalization and customization," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand. "We couldn't wait to get our hands on it and give it the Mopar treatment."

The Mopar '13 limited-edition vehicle follows the Mopar '10 Dodge Challenger, Mopar '11 Dodge Charger and Mopar '12 Chrysler 300.

Mopar-first Features
Mopar has introduced numerous industry-first features including:
  • Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
  • Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format and first to offer complete vehicle-information kits in Spanish
  • Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
  • Wireless charging: first to introduce in-vehicle wireless charging for portable devices
  • Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
  • 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
  • Brand-specific customer care telephone lines: first to offer Sunday service hours for customers
  • WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

About Mopar Brand
Mopar is Chrysler Group LLC's service, parts and customer-care brand. With the creation of the Chrysler Group and Fiat SpA partnership, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Combined with Fiat SpA, Mopar's global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 countries. Mopar is the source for all genuine parts and accessories for Chrysler Group and Fiat SpA brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat SpA vehicles - a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.

More Than 75 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s - the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support.


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    • 1 Second Ago
  • 36 Comments
      neonrt
      • 1 Year Ago
      There is only one version of the Dart anyone wants to see. Not Mopar. Not GT. SRT-4! Come on Dodge, what is the hold up?
      cruizin03
      • 1 Year Ago
      I'm a little disappointed they chose the Dart as the Mopar model this year. I mean it's already so easy to customize and has so many options, it just seams a little anticlimactic. I think it would have been cool for Mopar to "Moparize" something unexpected like a Journey or a Durango or a Caravan or 200. Trying to make a Journey cool.... Now that would give Mopar a real challenge...and it might give the momma-mobile just a little more cred with the poor patriarchal souls forced to trade in their 2 seat sport coupes and European sport sedans for a 7 passenger family hauler cause they got married and had several kids and their car is now too small for family life; but still want something they can have a little fun in between soccer tournament road trips....
        avconsumer2
        • 1 Year Ago
        @cruizin03
        lol - Mopar Caravan - it's just so crazy it might work.
        Arthur Dunning III
        • 1 Year Ago
        @cruizin03
        Speaking for myself, I'm kind of skeptical that Chrysler has chosen the Dart. First off, Chrysler hasn't announced what car they chose, so it could be any Chrysler vehicle. Second, the Dart is having problems competing with other cars in its class because of inadequate transmission and engine combinations. They have a solution, but it will take some time, as the technology they need hasn't been manufactured yet.
      alistair.dillingham
      • 1 Year Ago
      Speaking of the failed Dart (or Fart, as another poster here appropriately called it), whi is it that Autoblog is 100% MUM on the disaster the Dart has been sales-wise, which has caused the extreme move yesterday of eliminating a whole shift from its production???
        Arthur Dunning III
        • 1 Year Ago
        @alistair.dillingham
        If I may venture a wild guess, I'd say the reason Autoblog didn't mention the Dart's poor sales in this article is because they already covered them in another article, specfically, the one found here: Dodge Dart Misses Sales Targets As Inventory Mounts http://www.autoblog.com/2012/12/05/dodge-dart-misses-sales-targets-as-inventory-mounts/ Doesn't look like they're 100% mum from where I'm sitting.
        Jim Ford
        • 1 Year Ago
        @alistair.dillingham
        Maybe you should learn to read, I said nothing about the sales of the Dart. What I said was your post about a shift of production ending was wrong, and it is. A shift of 1.4 turbo engine production ended, not vehicle production.
        Shiftright
        • 1 Year Ago
        @alistair.dillingham
        Sales performance has little to do with how good a car is and vice versa. GM sold tons of really crap cars in the 80s and 90s, and great cars like the NSX never sold in the numbers their manufacturers had in mind. The Dart is a perfectly competent small car with great handling, tech and equipment for the price. I don't think 'Dart' was the best choice for it though, and perhaps the styling is a bit less than exciting. Some cars just get off to a slow start but then catch on. Witness the Fiat 500. Why are you so frothing at the mouth to see a car fail? Especially an American made one?
        Jim Ford
        • 1 Year Ago
        @alistair.dillingham
        There was a shift of 1.4 engine production eliminated, not a shift of Dart production. Maybe you might want to get your facts straight when running off a the keyboard. Must be an arrogant import lovin domestic hater are you?
          Mason
          • 1 Year Ago
          @Jim Ford
          @alistair.dillingham Wow...you have a problem. How are car sales numbers getting you so pressed?
          Gabbo
          • 1 Year Ago
          @Jim Ford
          @allistair.dillingham: Your logic gets a fail due to it\'s redundancy. \"Days Inventory\" is based on the current sub-par sales rate ....hence of course the volume on the ground appears to be much larger than \"normal\". Once they figure out how to goose the sales rate up, the \"Days Inventory\" number will become much lower immediately.
          Travisty
          • 1 Year Ago
          @Jim Ford
          When it's only available in Sedan form, and Dodge is offering a bigger, more powerful sedan for cheaper, why would people buy the Dart? From autonews: "Though it is not as refined, fuel-efficient or technologically-advanced as the Dart, the Avenger is bigger and has more powerful engine offerings. With consumer rebates that at times knocked $3,500 or more off the Avenger's price, the larger sedan with the older styling may have lured away more than a few Dart-curious customers. According to Truecar.com, the average transaction price at Chrysler dealers in December for the Avenger was $20,330, while the average Dart transaction clocked in at $22,001. That's not a big difference, especially considering the Dart's better fuel economy, but how many consumers sit in a showroom and determine cost of operation versus those who just compare bottom-line price?" http://www.autonews.com/article/20130103/BLOG06/130109975#ixzz2J6cFeis3 People interested in Sedans are going to be pulled away towards the Avenger, and people who are interested in Hatchbacks are going to avoid it altogether.
        Gordon Chen
        • 1 Year Ago
        @alistair.dillingham
        Mum about poor sales? I found out about it here
      alistair.dillingham
      • 1 Year Ago
      The failure of the Dart is not Chrysler's or even Fiat's fault, but the fault of the Govenrment MORONS that FORCED Fiat, in order to get CHrysler, to NOT import the excellent Alfa Giulietta (on which the Dart is based) but to develop the Dart instead. AND to make 40 MPG, they had to use the tiny 1.4 lt underpowered engine, which is really anemic below 3,000 RPM (and who wants to drive above that for any extended period of time!). Simply, the Dart is inferior to its rivals, domestic (FOcus, Cruze) and especially "imported" (like Civics and Corollas from Ohio)...
        alistair.dillingham
        • 1 Year Ago
        @alistair.dillingham
        And what I wrote is 100% CORRECT, no matter how many megative votes clueless savage greenies and assorted toothless rednecks give it.
          Gabbo
          • 1 Year Ago
          @alistair.dillingham
          Nobody takes you seriousy, DB.
          fuzzyfish6
          • 1 Year Ago
          @alistair.dillingham
          Hi troll.
          Shiftright
          • 1 Year Ago
          @alistair.dillingham
          You want 'magative' votes (mega+negative?). You got it! Go hate somewhere else.
      Andy Dufresne
      • 1 Year Ago
      That sure is a fast-looking Neon!
      Mike Lee
      • 1 Year Ago
      Who cares(!). It\'s still nothing more than a FIAT underneath (a piece of junk!). Why would anyone, in the market for a new car in that class, even CONSIDER a Dart?
      XJ Yamaha
      • 1 Year Ago
      I sat in the top level Dart they had at NAIAS. While I certainly can't comment on the driving dynamics etc, it was actually a very nice car from a seated aspect. Seemed like it would be a comfortable, fun car.
      TitanSubZero15
      • 1 Year Ago
      I know Autoblog is famous for it's trolls who can hardly type with good spelling but this is getting ridiculous. It's just a Mopar edition of the Dart and nothing else, why bring political garbage into this? As for the old fart stating who would even consider a Dart, it's not like General Motors has anything eye-catching aside from the Corvette (even with that abysmal rear-end).
      alistair.dillingham
      • 1 Year Ago
      And if you don't believe it when I write it, here is the long version from THETRUTHABOUTCARS.COM, the site which predicted GM's BANKRUPTCY YEARS before it happened. http://www.thetruthaboutcars.com/2013/01/government-obama-dodge-dart/#more-475299
      Gabbo
      • 1 Year Ago
      Chrysler has been very aggressive with their lease deals for the 200, which has cannibalized sales of the Dart (which has very little cash on the hood, either ). The real problem for Chrysler these days is an over reliance on sales incentives - once the UAW gets to renegotiate their next contract, Chrysler won\'t have this option. The UAW has never been smart enough to avoid killing the golden-egg laying goose.
      Andre Neves
      • 1 Year Ago
      Here come the 15 different "Special Edition" in the next few years...
      RamSport
      • 1 Year Ago
      The Dart has gotten off to a slow start, but is increasing in sales month to month since it's debut. I am actually seeing quite a few of them on the road here in Cleveland
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