Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.

Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.






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    • 1 Second Ago
  • 44 Comments
      ferps
      • 1 Year Ago
      Why not one where the girl is in the passenger seat?
      jason32379
      • 1 Year Ago
      The first one (worth it). Although I would've taken her out of that place lol!
        Jonathan Arena
        • 1 Year Ago
        @jason32379
        The best part is the shot at the end where the queen's world is rocked. Epic.
      rmt_1
      • 1 Year Ago
      Audi should combine "Worth It" with "Tradition", because they together create a far better all-round story than either is separately. The brief memory glimpse of the "Prom Queen" in the car after the prom from "Worth It" only provides real meaning when put into context with the photo at the end of "Tradition" as a possible foreshadowing of parallel future events without any need for further exposition. "Buddies" just doesn't work, because the ad doesn't provide any background of whom the "buddies" are or any context of how the protagonist and his "friends" relate to the "Prom Queen" and the obviously hostile "Prom King". However, in regard to the Super Bowl ad vote, "Tradition" is the best choice of the three, because it "book ends" the beginning of the ad's story by showing just why the protagonist's parents seemed to be more excited about the prom than their son appeared to be.
      jdeli01
      • 1 Year Ago
      Worth it!
      Rick
      • 1 Year Ago
      1st one.
      Klinkster
      • 1 Year Ago
      Sadly...that's a great commercial. Kudo's Audi - you hit a home run on that campaign.
      Vinny68
      • 1 Year Ago
      At first I thought "Worth It" and "Tradition" were exactly the same. Then I realized that I didn't watch "Worth It" all of the way to the end. Those last couple of seconds make "Worth It" the best one.
      • 1 Year Ago
      [blocked]
        BRKF06
        • 1 Year Ago
        Repeatedly at the dealer for repairs that they can't fix. And don't bring it on Saturday, they're not open... inexplicably.
      benzaholic
      • 1 Year Ago
      Of course I didn't bother watching the videos, but are they showing a high schooler with an S6? Is Audi aspiring to BMW levels of stereotyped d-bag drivers?
      • 1 Year Ago
      [blocked]
      adam1keith1980
      • 1 Year Ago
      I agree with the ad. I think it is pretty brave for a luxury car maker to have a line full of FWD-based cars.
        MiCKeY
        • 1 Year Ago
        @adam1keith1980
        So you have no idea Audi is the no1 seller of 4wheel luxury car do you?
          Helix
          • 1 Year Ago
          @MiCKeY
          All cars have 4 wheels, so what.
          adam1keith1980
          • 1 Year Ago
          @MiCKeY
          I was just being sarcastic. Whereas BMW and Mercedes are defined by RWD, Audi is defined by Quattro (not just the average AWD.) Surely, Acura fanboys like to remind us about FWD Audis with CVTs, but the real Audi's are the ones with Quattro.
      mikegamma
      • 1 Year Ago
      my vote is split between the worth it and the tradition one. This commercial is hilarious. Also I hate what they are doing here. The commercials are always great to watch for the first time at the super bowl. Like 90% of them have been released already. I feel like it just won't be the same.
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