Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.

Dubbed Sunny Side, this web-spot is VW's warmup of sorts for what promises to be another blockbuster year in the world of Super Bowl commercials. Without giving away the game, the euphonious commercial sees Cliff opening his arms and his heart to some YouTube 'celebrities' that might see courser treatment from the likes of Tosh.0, for instance. We can't help but be reminded of Coca-Cola's legendary 1971 Hilltop spot with the "I'd like to buy the world a Coke" lyric, too.

Enjoy the pre-Super Bowl VW spot below, and don't forget to pay it forward... your karma will thank you. For those of you that just can't get enough of commercial-making magic, we've included a "making-of" video, as well.





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    • 1 Second Ago
  • 15 Comments
      mr.vw
      • 1 Year Ago
      The only thing missing from this commercial is a VW bus. It's just too bad they don't offer one. ;)
      Brodz
      • 1 Year Ago
      Very clever advertising.
      Arch
      • 1 Year Ago
      Since when do we have teasers for commercials.
        Billy Devine
        • 1 Year Ago
        @Arch
        Some people tune into the SB just for the Commercials and after spending the money these companies do for the spot itself a teaser makes sense.
          Carlos Cruz
          • 1 Year Ago
          @Billy Devine
          Yeah, I watch the SB just for the commercials. I don't know the first thing about Football. A sport with a ball..... that's it.
      Polly Prissy Pants
      • 1 Year Ago
      Should I feel bad that I\'m really into music and have been listening to rock for 40 years and have never heard of this Jimmy Cliff guy?
        • 1 Year Ago
        @Polly Prissy Pants
        [blocked]
        eeenok
        • 1 Year Ago
        @Polly Prissy Pants
        yes. yes you should. you have many rivers to cross, musically speaking
      svrfsvp
      • 1 Year Ago
      Courser? Really? Were you going for "coarser"?
      Arturo Rios Jr.
      • 1 Year Ago
      one word. lame
      mlewk
      • 1 Year Ago
      MEH
      stp
      • 1 Year Ago
      Hey VW - excellent idea not showing vehicles in your ads. Just ask Infiniti; they did that at launch. I assume it went great and that they\'re now the best-selling luxury brand around.
      • 1 Year Ago
      [blocked]
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