Volkswagen's Super Bowl Teaser Stars Internet's Misfits
The ad uses a modern version of The Partidge Family's "C'mon Get Happy"
It includes Debbie's eHarmony video, in which it takes her about 30 seconds to start weeping over her intense love of cats. "I love cats," she said. "And I just want to hug all of the cats, and that's crazy because I can't hug all of the cats. But I just want to. I want to."
Also included is Phil Davison, who gave probably the worst candidate's speech on record -- angrily reciting his speech for county treasurer. "I have been a Republican in times good, and I have been a Republican in times bad," he shouted.
And Casey, a Green Bay Packers fan, crying on the way home from the game, upset about sparkles or something?
All these folks, and a bunch more Internet "celebrities" arrive at a grassy field, where Rock And Roll Hall Of Famer Jimmy Cliff is singing a reggae version of the Patridge Family's "C'Mon Get Happy." The setting is reminiscent of the classic 1971 Coke ad, "I want to teach the world to sing," which was also set on a grassy hilltop.
The ad was created by Deutsch LA, Volkswagen's advertising agency, and directed by the Perlorian Brothers. It's VW fourth consecutive year advertising at the Super Bowl.
Recent Volkswagen Big Game ads have enjoyed enormous success and popularity: "The Dog Strikes Back", featuring the 2013 Beetle being chased by Bolt the dog, was named one of 2012's leading ads on YouTube. "The Force", Volkswagen's award-winning Super Bowl spot in 2011, was voted the number one ad of 2011 by ADWEEK and garnered more than 55 million views online.
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