Not much has changed with the Nissan Titan in the decade that it's been on the market, but the 2015 model year could move the needle enough to turn the truck from an "also ran" in the fullsize truck market to more of a contender. Edmunds had the chance to sit down with Pierre Loing, vice president of product and advanced planning and strategy for Nissan North America, who indicated that not only will a new truck be coming for 2015, it is also expected to take a bigger chunk of the truck market currently dominated by Ford and General Motors.

For starters, the article quotes Loing saying that the next-gen Titan could sell 100,000 units, which is almost five times the number of Titans and the same number of Toyota Tundra trucks sold last year. To accomplish this, Nissan is planning to offer a wider number of models (including a regular cab version) and more powertrain options; we're sure this means Nissan is considering offering a V6. The addition of a regular-cab, V6 Titan would also allow this truck to be more competitively priced.

Will that be enough to attract buyers away from the Big Three domestic trucks? We'll just have to wait and see...


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  • 65 Comments
      Christopher
      • 1 Year Ago
      That body style Titan has been out a llllllllllllong time.
      gstillmilkman
      • 1 Year Ago
      I think they would be much better served putting their resources in a compact or mid-sized truck. Even if the new Titan is an excellent truck, they're going to have a hard time pulling customers away from the big 3. The company that builds a Ranger replacement is going to have some success.
        holler732
        • 1 Year Ago
        @gstillmilkman
        The Ranger replacement for Nissan is the Frontier. It's a good truck. I personally own an Xterra. The thing that gets me is that Ford still makes the Ranger for every other country except the US, and they're pretty sweet at that. Since downsizing from my F-150, I've come to love the Nissans.
      jallen
      • 1 Year Ago
      Both nissan trucks are suffering from the same neglect the ford ranger experienced.
        Rob
        • 1 Year Ago
        @jallen
        At least the Frontier has aged gracefully
        Luke
        • 1 Year Ago
        @jallen
        And yet the Ranger still outsold them.
      DmanCT
      • 1 Year Ago
      How about a diesel engine as an option?
        lne937s
        • 1 Year Ago
        @DmanCT
        http://news.pickuptrucks.com/2011/05/cummins-feds-developing-four-cylinder-diesel-for-nissan-titan.html \"Cummins is developing a high-efficiency inline-four-cylinder diesel engine with money from the U.S. Department of Energy and in partnership with Nissan for demonstration in the Titan light-duty pickup truck. The project was announced at the DOE’s 2011 Merit Review in Washington, D.C.. Most half-ton truck makers are betting on small-displacement direct-injection gasoline engines to meet future fuel economy regulations, but Cummins expects its small displacement oil burner to get 40 percent better fuel economy over current light-duty V-8 truck engines. The Cummins average fuel economy target for this new diesel engine is 28 mpg while meeting tough U.S. Tier 2 Bin 2 emissions limits, according to the presentation.\"
      Rob J
      • 1 Year Ago
      Needs a big jump to catch up to the new trucks from the big 3. Nissan was resting on their laurels for too long with the Titan.
      Drakkon
      • 1 Year Ago
      Small Diesel hopefully?
      Justin
      • 1 Year Ago
      Let's see a reg cab short bed with an updated 5.6 or equivalent v8 :)
      nsxrules
      • 1 Year Ago
      I doubt they will accomplish their goal. When they first released the Titan (at the peak of the truck market when Sold was selling almost 1 million F series a year and GM was not far behind when you added the Silverado and Sierra numbers) Nissan claimed they would outsell the Tundra and they failed to do so. So I don\'t see how they will manage to sell 100K units now. They are selling 1/5th of that number now with MASSIVE discounts. The full size truck market is a tough nut to crack. Even Toyota is having a hard time with the Tundra which is an excellent truck.
        Donny Hoover
        • 1 Year Ago
        @nsxrules
        Tundra could use more cab options, a dually option, even a diesel. Actually, it wouldn't kill them to sell the hilux diesel over here too instead of just the gas Tacoma.
      Neez
      • 1 Year Ago
      The only way they are going to sell 100,000 trucks is by offering a 3.0L diesel engine in the titan.
      Tweaker
      • 1 Year Ago
      Well, at least it outsold the discontinued Ranger last year. By 3,000 units. The race is on for '13.
      EXP Jawa
      • 1 Year Ago
      I didn\'t realize that they still made these...
      The Wasp
      • 1 Year Ago
      I think Nissan's hopes are a bit too high. Also I don't think their V6 engines are particularly efficient -- it may be hard for them to catch up to the fuel numbers of the Big 3 (well...Ford and Dodge).
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