• Video
  • Jan 22nd 2013 at 12:03PM
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There are already official QR code stickers on 2013 model cars, thanks to a rule from the US Environmental Protection Agency and Department of Transportation. Chevrolet Volt owner Kevin Tofel thinks it's a smart move to address misconceptions about the car, its large battery and gasoline generator by adding some promotional QR stickers.

Tofel bought his 2013 Volt nearly two months ago and has already put more than 2,000 miles. He recently returned home from a 10-day trip and found a package in the mail with a new Volt owners kit; inside he found the Quick Response (QR) code stickers. By putting these on his car, it becomes a mobile advertisement for it's brothers and sisters still at Chevy dealerships.

The QR code is takes viewers to a YouTube video (which we have made available below) that explains the benefits of the Volt and how it differs from other cars on the road. For example, that you can charge it in four hours on a 240 volt home charging station, you get about 38 miles of emission-free driving on a charge and, if you don't get a chance to recharge, the gasoline engine gives you the freedom to drive anywhere. Plus, the video points out that the Volt is really fun to drive – instant torque, power when you need it and 100 miles per hour on the track. The video ends with the old-school tagline: "It's more car than electric."

Tofel thinks the video's 360-pixel resolution works pretty well. It's not a lot, but at least it won't eat up gobs of mobile broadband data. Better still, it answers a lot of the initial questions that people thinking about buying a Volt have. With the sticker, they can get more information simply by using their smartphone near his Volt.



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    • 1 Second Ago
  • 14 Comments
      Actionable Mango
      • 2 Years Ago
      Does anyone actually read QR codes? Consumers, I mean? I tried it once and I decided that getting my phone out, unlocking it, starting the camera app, and taking the picture was really not worth it in order to get served what is basically an ad.
        Tallguy
        • 2 Years Ago
        @Actionable Mango
        Agreed... But, as enthusiastic as Volt owners are... I expect they'd happily put a small sticker on their car and suggest people to scan it if they're curious about the car.
        A_Guy
        • 2 Years Ago
        @Actionable Mango
        I never used them, but recently started messing with them and they are pretty cool. It's more convenient to scan it and it automatically take you to a product site, app download, or video rather than typing in somelongurl.com.
      MTN RANGER
      • 2 Years Ago
      BTW, all 2011 and most 2012 Volt owners receive these kits too. I got mine 12 months ago and stuck the QR cling to my rear passenger little window.
      cinilak
      • 2 Years Ago
      "....it's electric, sure. But..." = apologies to rednecks of the world
      Spec
      • 2 Years Ago
      I still hate the "It's more car than electric." tagline that implies an electric is not a real car.
        sirvixisvexed
        • 2 Years Ago
        @Spec
        The mainstream world still has a strong stigma about electric cars being slow, weird looking, underpowered, and with limited range. Lots of people hear these unspoken words as soon as someone says "electric" car. To them, you might as well have said "stupid heavy slow expensive golf cart" even thought you actually did not say or imply any of those things. People have vastly different definitions for the same words...speech sucks like that. Chevrolet is just trying to help remove the old stigma about electrics so more people let go of their predisposed assumptions. When electrics are more mainstream, the word itself will have been redefined in people's minds, and Chevrolet won't feel any more need for this slogan. Though a part of me agrees with you...they could have maybe done another stigma-killing slogan like "Fast with no gas"
          ElectricAvenue
          • 2 Years Ago
          @sirvixisvexed
          "Chevrolet is just trying to help remove the old stigma about electrics" That's an interesting interpretation. I think the slogan is pretty clear - they are saying that the Volt is a better car than an EV, because it has "unlimited" range. They are not being positive toward pure EVs, quite the contrary.
          sirvixisvexed
          • 2 Years Ago
          @sirvixisvexed
          @Electric Of course the slogan is not being positive towards EVs....it is acknowledging the negative stigmas that EVs have, and telling you "It is more *regular* car, (which means more than just gas, they imply amenities that are competitive with other regular cars) that you know and love, than it is *electric* car, which you, the average American, automatically see as a slow, limited, penalty box" They are acknowledging the negative stigma that the majority of Americans hear when they simply hear the words "electric car" spoken AS WELL AS saying that yes, it is also literally more capable than a stand alone electric car, but to say that was their ONLY goal with that slogan is a bit too much of an engineer's opinion, IMO.
      Spiffster
      • 2 Years Ago
      I got that same package. Pretty neat idea if you ask me. I was even nerdy enough to put the QR code sticker on my g-ride.
        j
        • 2 Years Ago
        @Spiffster
        Eh yo Money, what's a g-ride? PS - Mine are still in the box. And there is a VR code by the VIN, is that just VIN info?
      wardgp
      • 2 Years Ago
      Got my kit and enjoyed reading the book. One thing they don't boast about and should: It was 8 degrees out this morning and I preheated my car IN the garage with the door down. How many other cars can do that? Just a little something extra that comes with a Volt.
      Spec
      • 2 Years Ago
      Any publicity is good publicity. I'll have to check if the two Volts at my work parking lot have them.
      Tom Moloughney
      • 2 Years Ago
      We made them for our BMW ActiveE's also: https://sphotos-a.xx.fbcdn.net/hphotos-snc6/223603_2472242261374_1601403970_n.jpg
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