The Detroit Auto Show had plenty of major debuts for North American car buyers, but the Montreal Auto Show is being used for the North American debut of a new subcompact hatchback from Mitsubishi. Although this car is unnamed, it is almost identical to the redesigned Mirage we saw back at the 2011 Tokyo Auto Show (and has been on sale in Asian markets such as Thailand since last year), but it is unclear if the car will carry this name when it goes on sale for our neighbors to the north starting this fall.

Aside from a slightly less annoying shade the of green we saw the car painted in at the Tokyo show, there are a few changes made for the car's Canadian debut. The biggest difference is that it is almost three inches longer, which is likely a result of the new rear fascia that is also visually different with some altered lines and small, circular reflectors. Other changes include a bigger three-cylinder engine (with a 1.2-liter displacement instead of the Tokyo car's 1.0-liter engine) and headlights that have new amber lenses for side reflectors.

There is still no word as to whether or not we'll see this new car in Mitsubishi's US lineup anytime soon, but it does seem like a good competitor against cars like that Mazda2, Chevrolet Spark and Hyundai Accent.

Mitsubishi has provided a press release for this Canadian hatchback, which we've posted after the jump.
Show full PR text
2014 Mitsubishi Small Car Makes North American Debut
Canada's Newest Subcompact Arrives This Fall


Montreal, Quebec (January 17, 2013) – An all-new Mitsubishi subcompact made its North American debut today at the Salon International de l'auto de Montreal. Canada's newest subcompact, the five-door Mitsubishi promises class-leading fuel economy and value for money in a youthful, fun-to-drive hatchback.

Wider than Chevrolet Spark, taller than Hyundai Accent and longer than Scion iQ, the new car (known as Mirage in other markets) is based on Mitsubishi Motor Corporation's successful global small car and will arrive in Canada this fall. Produced in Thailand and featuring a 1.2-litre, three-cylinder MIVEC engine mated to a five-speed manual or CVT transmission, the new car is expected to achieve superb fuel economy in city, highway and combined driving.

Displayed in striking Green Metallic paint, the subcompact was unveiled by Mitsubishi Motor Sales of Canada (MMSCAN) president & CEO Shin Fujioka to gathered media: "The new 2014 Mitsubishi is fun, efficient, greener and affordable. We can't wait!" he said.

Based on the 'Global Small' concept car unveiled by Shin Fujioka 12 months ago, the new entry becomes the fifth model in the MMSCAN line-up. When it arrives at MMSCAN's 84 dealerships, it will rank as one of Canada's most affordable and fuel efficient new cars.

Describing it as MMSCAN's "latest ultra-efficient vehicle" Quebec sales manager Patrick Renaud, added: "Fuel efficiency is our global focus, our company mission", noting the Mitsubishi RVR compact sport utility achieves class-leading 6.1 L/100 km and Mitsubishi Lancer is "not far behind".

Preliminary specifications are: Length, 3,780 mm; width, 1665 mm; height, 1500 mm; wheelbase, 2450 mm; wheels/tires, 165/65R14; output, 74 hp at 6,000 rpm and 74 ft. lbs. torque at 4,000 rpm.

MMSCAN research reveals subcompact car consumers hold five key purchase considerations: Fuel economy, value for money, price, reliability and exterior styling. The new Mitsubishi is expected to hit squarely on all five, leading the industry in several.
Fuel Economy / Price / Value for Money
MMSCAN expects the new car's fuel economy to be among the best for gasoline-powered cars in Canada. In terms of affordability, MMSCAN will announce final retail pricing closer to the sale date, however it expects an MSRP in the low teens for a model that will feature an impressive, long list of standard equipment.
Reliability
The 2014 Mitsubishi subcompact is backed by the best warranty in the world – 10 years or 160,000 km limited powertrain, five years or 100,000 km limited new vehicle and five years, unlimited mileage roadside assistance.

Additionally, it is designed with Mitsubishi's Reinforced Impact Safety Evolution (RISE) body system. RISE combines an impact energy-absorbing front end with a high-rigidity cabin structure.
Exterior Styling
The new car's unique headlamp design and sculpted hood create an expressive frontal "face". The sides feature a taut belt line that starts down low from behind the front wheel and rises gently towards the rear. The roof line curves gently down toward the rear spoiler. Through fluid analysis and wind tunnel testing, Mitsubishi has crafted the optimal design to reduce air resistance.

The front end emphasizes visibility and maneuverability. The interior package is efficiently designed to accommodate five adults and luggage.

The newest Mitsubishi comes with a palette of seven body colours including Green Metallic, Dark Grey, Blue Mica, Red Metallic, White, Cool Silver Metallic and Black Mica.


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    • 1 Second Ago
  • 77 Comments
      Walt
      • 1 Year Ago
      This thing screams generic subcompact.
      timber
      • 1 Year Ago
      Small cars don't have to look and feel cheap. This one does exactly that. It looks cheap, bland and low quality. No effort by Mitsubishi.
      Bob
      • 1 Year Ago
      I know how Mitsubishi can sell a ton of these. Just shoot a commercial with two people driving down the road at night while dancing in their seats to techno music. That's marketing gold right there! But seriously, how can the article above claim that the Mirage is competitive against the Mazda2, the Spark, or the Accent? What could the Mirage possible have to offer that one of its other competitors doesn't? Unless it is priced super cheap and gets super mileage, what's the point? Tell me one unique thing about the Mirage that would make me pick it over a Sonic, Fiesta, Fit, Versa, Mazda2, Accent, Yaris, Fiat 500, etc.
        foxtrot685
        • 1 Year Ago
        @Bob
        If Mitsubishi offers Satelite radio with bluetooth, iPod integration and a USB port... Thats 4 reasons over the Mazda2 as it offers none of those features.
          Kit Mallorca
          • 1 Year Ago
          @foxtrot685
          Actually on other markets, the Mirage is a bucket of technologies. GPS, iPod integration, USB port, auto light dimming headlights, automatic wiper, Automatic Stop & Go, MIVEC, bluetooth, voice command, start/stop engine button & KOS (found on Lancer) are actually present for just 15,490 Au dollars or 638,000 Ph pesos. :) Fuel economy is actually 22 km/l based on a test from Thailand.
          onewayroll
          • 1 Year Ago
          @foxtrot685
          Buy a $100 deck at Best Buy with all those features and keep your Mazda 2. This Mitsubishi has to be really cheap to pull buyers away.
          foxtrot685
          • 1 Year Ago
          @foxtrot685
          My bad, It look like Mazda actually brought a few of those features to market since the last time I checked. You can get bluetooth and a USB port now in the 2, when they first imported them you couldnt get either.
        Freereader
        • 1 Year Ago
        @Bob
        What unique thing do you want? This car look simple, but I really want the cheap car with high MPG. The Prius C is TOO expensive for its class.
      Blake
      • 1 Year Ago
      This car is so dated looking and it makes me sad because I don't want Mitsubishi to fail.
      Cruising
      • 1 Year Ago
      I actualy like the simplicity of this car and others in it's class. Dirt cheap to buy and own. They must price this vehicle super cheap with extremly low finance payments. The market for such a car is huge, first time drivers, students, etc...it might cost more than a motor scooter but hell it's a new car and you can carry some people and stuff. This is the type car James May from Top Gear would like.
      Mason
      • 1 Year Ago
      I'm not saying it SHOULD be sold here, but I don't understand the reasoning behind it being sold in Canada and not here. Same goes for the Chevrolet Orlando.
      HH
      • 1 Year Ago
      Obviously this car wasn't designed for the U.S. (or Canada, for that matter.) But if the price and mileage are good enough, it could sell here too. Not in Toyota Camry volumes, perhaps, but it'll find its niche. Probably not much profit in this thing for Mitsu dealers but their service departments would get the upside.
      Jimmy
      • 1 Year Ago
      It will sell...if Mitsubishi sells its for $6,500.
      jonnybimmer
      • 1 Year Ago
      Why is Mitsubishi doing so poorly in the US when they're coming out with amazing winners like this? /S
      Brodz
      • 1 Year Ago
      Looks dated, and bland. I worry for Mitsubishi.
      KaBoomBOX
      • 1 Year Ago
      Even in that color, it seems incredibly bland. Given the current competition, this characterless sub-compact will have to be really inexpensive to sell. I'm not sure that will be enough to keep Mitsubishi alive in the North American market.
      aacfx09
      • 1 Year Ago
      I thought at the very least they'd try to liven things up with a new front bumper. Interior is still better than the Yaris.
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