• Lincoln MKC Concept: The Lincoln MKC Concept, introduced at the 2013 North American International Auto Show, is a vision of how Lincoln will enter the industry�s fastest-growing segment: small luxury utility.
  • Lincoln MKC Concept: The Lincoln MKC Concept, introduced at the 2013 North American International Auto Show, is a vision of how Lincoln will enter the industry�s fastest-growing segment: small luxury utility.
  • Lincoln MKC Concept: The Lincoln MKC Concept, introduced at the 2013 North American International Auto Show, is a vision of how Lincoln will enter the industry�s fastest-growing segment: small luxury utility.
  • Lincoln MKC Concept: The Lincoln MKC Concept, introduced at the 2013 North American International Auto Show, is a vision of how Lincoln will enter the industry�s fastest-growing segment: small luxury utility.
  • Lincoln MKC Concept: The Lincoln MKC Concept, introduced at the 2013 North American International Auto Show, is a vision of how Lincoln will enter the industry�s fastest-growing segment: small luxury utility.
  • Lincoln MKC Concept: The Lincoln MKC Concept, introduced at the 2013 North American International Auto Show, is a vision of how Lincoln will enter the industry�s fastest-growing segment: small luxury utility.
  • Lincoln MKC Concept: The Lincoln MKC Concept, introduced at the 2013 North American International Auto Show, is a vision of how Lincoln will enter the industry�s fastest-growing segment: small luxury utility.
  • Lincoln MKC Concept: The Lincoln MKC Concept, introduced at the 2013 North American International Auto Show, is a vision of how Lincoln will enter the industry�s fastest-growing segment: small luxury utility.
  • Lincoln MKC Concept: The panoramic glass on the flowing roofline of the Lincoln MKC Concept continues the practice of being warm and open.
  • Lincoln MKC Concept: The Lincoln MKC Concept�s interior achieves visual width and a feeling of openness with architectural instrument-panel graphics and an implied flowing center console design.
  • Lincoln MKC Concept: The Lincoln MKC Concept�s seats and pillars are wrapped in smooth premium leather. An embroidered Lincoln Star and crimson stitches highlight the seats. Lattice pattern embroidery is featured throughout.
  • Lincoln MKC Concept: The Lincoln MKC Concept�s seats and pillars are wrapped in smooth premium leather. An embroidered Lincoln Star and crimson stitches highlight the seats. Lattice pattern embroidery is featured throughout.
  • Lincoln MKC Concept: The MKC Concept�s tastefully executed interior features elegant chrome and wood jewelry. Appliqu�s are cut from layers of reconstructed natural wood infused with a metallic flake. The chrome air register�s exquisite shape echoes the exterior�s front-end graphics.
  • Lincoln MKC Concept: Clean, open space with chrome accent cargo pads and a repeating embroidered Lincoln Star lattice add elegance to the Lincoln MKC Concept. A leather-wrapped cargo area extends the rich softness of the interior palette.
  • Lincoln MKC Concept: The Lincoln MKC Concept, introduced at the 2013 North American International Auto Show, is a vision of how Lincoln will enter the industry�s fastest-growing segment: small luxury utility.
  • Lincoln MKC Concept: The Lincoln MKC Concept, introduced at the 2013 North American International Auto Show, is a vision of how Lincoln will enter the industry�s fastest-growing segment: small luxury utility.
  • Lincoln MKC Concept: The Lincoln MKC Concept, introduced at the 2013 North American International Auto Show, is a vision of how Lincoln will enter the industry�s fastest-growing segment: small luxury utility.
  • Lincoln MKC Concept: The sculptural execution of the Lincoln MKC Concept�s hood surface is amplified by the high-end cream-based color, which features a tri-metallic coat.
  • Lincoln MKC Concept: Twenty-inch premium painted wheels with polished aluminum rims add to the sporty, yet elegant, appearance of the Lincoln MKC Concept.
  • Lincoln MKC Concept: An uninterrupted, highly crafted rear-view appearance highlights the signature full-width taillamps of the Lincoln MKC Concept. This is made possible by a liftgate design with a side-view cutline � a Lincoln first.
There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."

Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.

While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.

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