There may not be a more recognizable name in the world of custom cars than Chip Foose, and those star-struck (and well-healed) fans of Foose just had the opportunity to purchase one of the designer's custom creations for their very own garage. This 1953 Ford F-100 pickup was created to commemorate the 60th anniversary of the one item just about everybody has in their toolbox: WD-40.

Way back when, WD-40 was sold by the Rocket Chemical Company, and the vintage artwork on the door highlights that little bit of trivia. Under the truck's massive flowing hood sits an original 239-cubic-inch flathead V8 engine, with appropriately modern updates, naturally. A set of one-off Foose wheels wearing Pirelli P Zero tires completes the aesthetic.

All proceeds from the vehicle sale will benefit two charities: Childhelp and Victory Junction. Check out the official auction description below and our high-res gallery of live images above. If you're watching from home, you can see some different angles of the live action here from Speed.

*Update: Video added below.

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1953 FORD F-100 CUSTOM PICKUP

Designed by legendary Hot-Rod designer and TV star Chip Foose, the WD-40/SEMA Cares Foose '53 Ford F-100 commemorates the 60th anniversary of WD-40 multi-use product. With a vintage "shop truck" look, updated drivetrain and suspension, and custom paint, this special pickup looks similar to the truck used to deliver the first case of the product in the early 50s, back when WD-40 Company was called Rocket Chemical Company. Features of the vehicle include: an original flathead engine from Edelbrock, speed equipment from Egge, BASF paint, one-off custom "vintage look" Foose wheels from MHT wheels, Pirelli P Zero tires, restoration parts from LMC Truck, a custom MagnaFlow exhaust, and more. Other companies that pitched in on the vehicle include: Street Scene Equipment, L&R Engine, American Autowire, Painless Performance, Quiet Ride Solutions, K&N, and McGard. All proceeds from the auctioned vehicle will benefit two SEMA Cares charities, Childhelp, an organization that provides services to abused and neglected children and Victory Junction, which provides life changing camping experiences to special needs and chronically ill children. **ALL PROCEEDS TO BENEFIT SEMA CARES** **WILL BE SOLD AT APPROXIMATELY 7:00PM ON FRIDAY, JANUARY 18, 2013**


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    • 1 Second Ago
  • 21 Comments
      bluemoonric
      • 1 Year Ago
      I can't believe one of the Big Three have not drafted Foose for some limited edition units. A Foose Camaro or Mustang or Challenger would be a hot selling unit. A Foose truck would be hot too!
        • 1 Year Ago
        @bluemoonric
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        Knox
        • 1 Year Ago
        @bluemoonric
        Didn't Ford have a Foose edition truck in 2008?
      reattadudes
      • 1 Year Ago
      "well healed?" sheesh. they didn't just recover from an illness. the term is "well heeled", meaning they have money. forgivable for a 12 year old on Twitter, but not for someone with an automotive journalism career.
        • 1 Year Ago
        @reattadudes
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      • 1 Year Ago
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        edward.stallings
        • 1 Year Ago
        You have to understand the historical context of those wheels. They are (or look identical to) Halibrand magnesium wheels that were used on everything from Indycars to high end road racers in the 50's.
        • 1 Year Ago
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          Koen Ardies
          • 1 Year Ago
          He's from Singapore. The irony of generalizing at work. ;-)
        • 1 Year Ago
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      johnnythemoney
      • 1 Year Ago
      I think outside of this country (and even in some of its area) no one really knows him or could care about it.
        johnnythemoney
        • 1 Year Ago
        @johnnythemoney
        OK then, it's the World Series for real I guess. Seriously, ask whoever you want outside of this country, perhaps even Barrett-Jackson won't ring a bell, and if it does, it would be the minority of the answers. Not saying he is an idiot, or that his cars are worthless, I'm not expressing any idea on that, but be honest and face the fact this is strictly American culture, mostly unknown to the rest of the world.
          johnnythemoney
          • 1 Year Ago
          @johnnythemoney
          I did know RM and a few others, never said the contrary, actually my point is quite different. Admittedly, Barett-Jackson has quite a few interesting cars for sale this year which collectors all over the world might be interested, but again the international appeal of something like this truck is quite inferior to the buzz it generates over here.
          • 1 Year Ago
          @johnnythemoney
          [blocked]
      Brodz
      • 1 Year Ago
      These wheels are terrible.
      • 1 Year Ago
      [blocked]
        • 1 Year Ago
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      automobileraider.com
      The trucks are awesome and super rocket. STylish and rugged. Its Ruggedness is the call and staying power
      artandcolour2010
      • 1 Year Ago
      "...well-healed." omfg, get a dictionary. Or learn to use the Google. Or just do some proofreading. I didn't even read anything after that. oh, yeah. It doesn't seem to be up to Foose's standards. The front bumper is a pretty messy assembly with those square holes left for the mounting brackets. Chip usually sees to every single custom touch and that looks lie regular production work. The choice of wheels isn't great either.
      GN
      • 1 Year Ago
      I like what FOOSE does, except for the cheap-chrome looking wheels he use everytime.
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