Way back when, WD-40 was sold by the Rocket Chemical Company, and the vintage artwork on the door highlights that little bit of trivia. Under the truck's massive flowing hood sits an original 239-cubic-inch flathead V8 engine, with appropriately modern updates, naturally. A set of one-off Foose wheels wearing Pirelli P Zero tires completes the aesthetic.
All proceeds from the vehicle sale will benefit two charities: Childhelp and Victory Junction. Check out the official auction description below and our high-res gallery of live images above. If you're watching from home, you can see some different angles of the live action here from Speed.
*Update: Video added below.
Designed by legendary Hot-Rod designer and TV star Chip Foose, the WD-40/SEMA Cares Foose '53 Ford F-100 commemorates the 60th anniversary of WD-40 multi-use product. With a vintage "shop truck" look, updated drivetrain and suspension, and custom paint, this special pickup looks similar to the truck used to deliver the first case of the product in the early 50s, back when WD-40 Company was called Rocket Chemical Company. Features of the vehicle include: an original flathead engine from Edelbrock, speed equipment from Egge, BASF paint, one-off custom "vintage look" Foose wheels from MHT wheels, Pirelli P Zero tires, restoration parts from LMC Truck, a custom MagnaFlow exhaust, and more. Other companies that pitched in on the vehicle include: Street Scene Equipment, L&R Engine, American Autowire, Painless Performance, Quiet Ride Solutions, K&N, and McGard. All proceeds from the auctioned vehicle will benefit two SEMA Cares charities, Childhelp, an organization that provides services to abused and neglected children and Victory Junction, which provides life changing camping experiences to special needs and chronically ill children. **ALL PROCEEDS TO BENEFIT SEMA CARES** **WILL BE SOLD AT APPROXIMATELY 7:00PM ON FRIDAY, JANUARY 18, 2013**