Retail experts have long said that the best time to get discounts is right after Christmas. That's apparently the case for prospective Coda Sedan electric vehicle buyers in the San Francisco Bay Area.

Coda Silicon Valley, which is located in Santa Clara, CA, was recently offering the EVs for a low, low price of $24,995, or about a $14,000 haircut off of Coda's MSRP of $38,145, according to Green Car Reports. The offer expired earlier this week.

Still, the promotion hints that dealers may be having a hard time moving models, even in EV-mad regions such as the Bay Area. It's hard to know for sure, since Los Angeles-based Coda has never released sales figures, but we're guessing the layoffs don't inspire buyer confidence. The National Highway Traffic Safety Administration also didn't help matters last month when it give the Sedan a two-star rating in its frontal-impact crash tests. Neither did Inside Line, which in December critiqued the model for its braking, tire noise and vehicle-control system (check out Autoblog's own first drive review on the car here).

Last year, the US Environmental Protection Agency said the Coda had single-charge range of 88 miles.


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    • 1 Second Ago
  • 28 Comments
      mapoftazifosho
      • 1 Year Ago
      Too bad it's a total deathtrap... http://www.autoblog.com/2012/12/08/all-electric-coda-sedan-gets-crashed-earns-just-two-stars-in-fr/
        EVSUPERHERO
        • 1 Year Ago
        @mapoftazifosho
        It's a deathtrap, it's a suicide rap, we got get out while were young, baby we were born to run... Ruun, run... run, run, ruuuun... The Boss, Springsteen. Sat in a Coda once. The Yaris is easier to get in and out of, they put the door post to far forward.
      Spec
      • 1 Year Ago
      Going out of business sale?
        brotherkenny4
        • 1 Year Ago
        @Spec
        I might agree if they were a US company. The death spiral and VC bailing is pretty predictable here. However, I know of no previous example of such an entity upon which to base an assumption about longevity.
      Spiffster
      • 1 Year Ago
      Not a bad price... I think if they had gone with that price to begin with they would have sold more. Talking in the past tense here. Got to hand it to them though, they did in only a few years what Zapp couldn't do in, what 10+ years?
        Spec
        • 1 Year Ago
        @Spiffster
        Yeah, they've taken a lot of abuse but they did get a car out the door. And at a reasonable price.
          Giza Plateau
          • 1 Year Ago
          @Spec
          There is nothing reasonable about 40 thousand let alone 45.
          Spec
          • 1 Year Ago
          @Spec
          Dan, you are going to get banned if you keep making it is so obvious that it is you.
        RC
        • 1 Year Ago
        @Spiffster
        Oh man just when I thought I had forgotten all about EEStor.
          RC
          • 1 Year Ago
          @RC
          ...nevermind that was Zen, not Zapp, my bad.
      Actionable Mango
      • 1 Year Ago
      I hate to defend Coda, because I hate the car, but this price drop in itself means nothing. EV prices were ALWAYS supposed to drop. That's been the plan all along. iMiEV price dropped. Volt price dropped. Leaf price dropped. GM announces Volt2 price will drop. Coda price dropped.
        Marcopolo
        • 1 Year Ago
        @Actionable Mango
        @ Actionable Mango Each of the manufacturers you name, can lower prices for a number of reasons as the technology advances. But Coda is not a manufacturer ! It doesn't even design anything ! It buys and imports all its major components from the PRC. Coda is really a conversion business or at best an assembler. Since the price of US labour and overhead has not decreased, and the US overhead has not lessened, not has the US dollar leapt in value, the only explanation must be a drop in the price of the PRC components, or borrowed capital. So, where do you believe Coda has suddenly found 40% in savings ?
      JP
      • 1 Year Ago
      Awesome, $25K is less than what UQM was trying to charge individuals to buy their motor and inverter, which is used in this car. Great deal for converters, buy this thing, pull the motor, inverter, battery pack, etc. and put it all in a decent car for a sweet conversion at less cost than buying all the individual components.
        pmpjunkie01
        • 1 Year Ago
        @JP
        I am seriously considering just that. $25k minus whatever you can get for spare parts (mostly body panels and such) is really tempting.
      Levine Levine
      • 1 Year Ago
      Character assassinaton by innuendo, assinuation, and gossips. What goes around comes around. Karma will strike.
      Nissan Leaf
      • 1 Year Ago
      This is just a close out of the remaining inventory. Yet, after all tax incentives it is under 15K in California. The drive train parts are worth that. As far as sales of the other parts, there are fewer than 100 CODA sedans sold, not a very big market for parts.
      Spec
      • 1 Year Ago
      This is reminiscent of the Think City sell-off. After Think went bankrupt, the old Think Citys that were originally $36K (LOL) were sold off at prices like $23K and less.
      Grendal
      • 1 Year Ago
      No sales = no income = no where to go but down and out.
      2 wheeled menace
      • 1 Year Ago
      Okay everyone. Act surprised.
      Marcopolo
      • 1 Year Ago
      Coda is the perfect car for conspiracy theorists ! It's almost the anti-electric car ! An EV so bad, and with so many strange and even sinister backers, it's almost as if Coda wanted to kill the idea of EV's. Coda is just a badly made conversion of a copy by a sub-standard PRC auto-manufacturer, of an early nineties Japanese sedan. The batteries are from a PRC manufacturer owned by an oil company, and the body and mechanicals manufactured by a PRC State owned weapon manufacturer. Coda USA, is owned and managed by identities from the oil industry, and Wall Street corporate raiders, of the most dubious repute ! Weird, stuff you might say. Now I'm not a believer in conspiracy theories, but having done the numbers, I can't see how Coda can sell this vehicle at a price lower than the cost of production. (it's not as if Coda's shareholders are idealists) . Nor could such a discount be recovered from unit cost savings on potential 'volume' sales.. That leaves only two possible explanations. Either Grendal is correct, and this is a stock clearance sale prior to going out of business, or Coda is receiving a manufacturing subsidy from the PRC. In that case, the real question is why would the PRC spend State funds, subsidizing an obscure and poorly built EV sold only in the US ? A cynic would say that the answer may lie in the complex business connections between Coda's American backers, and Coda's backers in the Peoples Republic of China ! But, as I say, I don't believe in conspiracy theories......
      Giza Plateau
      • 1 Year Ago
      Too little too late
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