The wheeled monolith above is the 2013 Rolls-Royce Phantom Extended Wheelbase – a rolling demonstration of the real definition of "More." For that reason we can use it as a symbol of the firm's sales, which have not only achieved 'more' for the past three years but have also broken company records. Adding to its record-setting years in 2010 and 2011, the Goodwood-based carmaker moved 3,575 units, an increase of 38 over the year before.

The US retook its crown as the greatest consumers of Rolls-Royces, snagging it back from China. Other market movers were the Middle East, where sales rose 26 percent, Mainland Europe – the same place where mass-market makers are drowning in woe and inventory – that rose by 21 percent, and the Asia Pacific region and its 18-percent rise. Rolls-Royce is probably making more money on its cars, too, with bespoke uptake reaching 95 percent on the 10-year-old Phantom line and 73 percent for the Ghost line.

With a just-refreshed lineup and one or perhaps two more models coming, the indicators for more upward sales movement are strong, even if we don't know how soon the new models will arrive. For 2012, the brand that sells more cars above $200,000 than any other proved the saying that storms can't affect you when you live above the clouds. The press release below has more to say about the record year.
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ROLLS-ROYCE ANNOUNCES RECORD SALES IN COMPANY'S 108-YEAR HISTORY

- 3,575 cars delivered to customers in 2012, the highest annual sales in the 108-year history of the marque and the third consecutive record year.
- Sales growth reported across many regions worldwide.
- Bespoke content at highest-ever levels.
- Expansion into new markets – Rolls-Royce motor cars are now sold in more than 40 countries worldwide.
- United States overtakes China to regain number one regional position.
- Rolls-Royce reaffirms position at pinnacle of British luxury goods manufacturing.


10.01.2013 -- Rolls-Royce Motor Cars today revealed record sales results for 2012. 3,575 cars were sold globally during the year, which represents the third consecutive record and the best sales result in the marque's 108-year history.

The record results were achieved despite a number of challenges in 2012. These included global business uncertainty and political unrest, preparations for the start of production of Phantom Series II and expansion works at the Home of Rolls-Royce in West Sussex to help the company satisfy increasing customer demand for Bespoke personalisation across the model range. Against this backdrop, Rolls‑Royce has successfully retained its position at the very pinnacle of the ultra luxury market, maintaining segment leadership for motor cars selling above Euros 200,000. No other luxury brand sells as many cars in this segment as Rolls-Royce.

Strong sales growth was reported in many regions, with notable results seen in the Middle East (up 26) and Asia Pacific (up 18) and Germany (up 15%). As part of the company's focus on long-term sustainable growth, there was significant dealer development during the year. Thirty new or refurbished dealerships opened across the world, taking the total to over 100 for the first time in the company's history. Rolls-Royce also expanded into new markets, including Latin America, and sold motor cars in more than 40 countries worldwide.

"My aim at the outset of 2012 was another record. I am delighted to announce our sales for 2012 and to celebrate our 10th anniversary with an historic record result", said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. "We had an outstanding year in spite of the challenges we faced, and Rolls-Royce now leads the ultra luxury market by some considerable margin. I applaud the Rolls-Royce workforce for their passion and commitment to this Great British brand and we can look forward to future success."

The company's portfolio includes the pinnacle Phantom family products – Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupé and Phantom Coupé – and the Ghost family – Ghost and Ghost Extended Wheelbase. Demand for all variants was strong. Phantom Series II was unveiled in March at the Geneva Motor Show to worldwide acclaim and production has been increased at the company's Goodwood manufacturing plant to meet customer demand.

2012 also marked another record for the Rolls-Royce Bespoke personalisation programme, a service with Rolls-Royce's legendary hand-craftsmanship and attention to detail at its core. Nearly every Phantom family model (95) left the Home of Rolls-Royce with some element of bespoke personalisation. Sales were also enhanced by several exceptional bespoke collections in 2012, including Phantom Coupé Aviator, Art Deco, and Ghost One Thousand and One Nights.

The company celebrates its 10th anniversary at Goodwood in 2013. The first Phantom was presented to its owner at one minute past midnight on 1 January 2003. During the anniversary year, a major new extension to the Goodwood manufacturing plant will be opened to help the company meet increasing global demand for highly personalised Ghost and Phantom models.


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  • 47 Comments
      OptimusPrimeRib
      • 1 Year Ago
      I wish I could be a part of those sales figures. I'd love to have a Ghost and a Drophead Coupe in my garage.
      thosholzel
      • 1 Year Ago
      What part of "hypocracy" don't left-wingers get, when they turn their heads in learning that the Chinese Commies--where everyone is so splendidly equal--were formerly the biggest buyers of >$200,000 Rolls royces?
      twcolina
      • 1 Year Ago
      Funny how all you leftist don't mention all the hollywood and ganster rap types that own thes types of cars. It's just the people who have more than you that are evil rich people. WAAWWAAWWAA! STFU. Get to work, make something of yourself!
      Robert Fahey
      • 1 Year Ago
      So the financing specials and recent college grad rebates are paying off.
      Thipps
      • 1 Year Ago
      Capitalism / class hatred in 3,2,1......
        Daniel D
        • 1 Year Ago
        @Thipps
        You seem to working on the assumption that capitalism is flawless. You haven't given any evidence that it is.
        • 1 Year Ago
        @Thipps
        [blocked]
      Teleny411
      • 1 Year Ago
      The capitalist class is doing well amidst the economic downturn. ....
        Mudotaku
        • 1 Year Ago
        @Teleny411
        You mean the elite class. Capitalism is an economic model, not a class.
          Teleny411
          • 1 Year Ago
          @Mudotaku
          Capitalists own capital and engage in Capitalism. For example J. P Morgan and Andrew Carnegie were capitalists.
      Jai302
      • 1 Year Ago
      Royce Royce and Ferrari are the benchmatks of their segments. Gotta love them! VW sucks and their offerings don't compare!
        FIDTRO
        • 1 Year Ago
        @Jai302
        "Royce Royce" lol. They must be a new company.
        BK
        • 1 Year Ago
        @Jai302
        Can I ask a serious question? Why does a person such as yourself feel a need to bring into a discussion an insult against a non-person corporate entity? Did VW bang your wife? Foreclose on your home? I don't get it. If you want to discuss reputation among uber wealthy of Bentley vs Rolls, then why not make a statement and try to defend it? Do you have a life or just log into websites to insult a company, to no effect other than look like an idiot?
        OptimusPrimeRib
        • 1 Year Ago
        @Jai302
        I guess Bugatti, Bentley, Audi, and Porsche don't compare.
      diffrunt
      • 1 Year Ago
      All the US Rolls purchasers were Wall Streeters, blowing some of their ill gotten gains.
        alistair.dillingham
        • 1 Year Ago
        @diffrunt
        Nonsense. Many are form Overseas, Murderous Russian Oligarchs, and domestics like many also murderer Rappers.
        to your email L
        • 1 Year Ago
        @diffrunt
        True but spent it on one ugly car.
        NY EVO X MR GUY
        • 1 Year Ago
        @diffrunt
        actually they use it on cocaine, escorts and then a Rolls Royce. The younger/middle-aged "wall-streeters" usually buy Lambos, Porsche, maybe a Ferrari. Mostly Audi and MBs. The senior wall-streeters Go phantom with the private driver. You might get a younger one that leases a Rolls Royce Ghost
      Keith
      • 1 Year Ago
      It just another sign that the wealthiest among us ( the top 2 % ) , are having no trouble in this economy .
        alistair.dillingham
        • 1 Year Ago
        @Keith
        A very stunning observation. Whadda you expected??? that the destitute would have no trouble instead?
      R S
      • 1 Year Ago
      who cares!!!!
      Lachmund
      • 1 Year Ago
      sure....the 0.1 percent are even better than before
      rkeeeballs
      • 1 Year Ago
      ...Ahhh the Bush tax breaks for the wealthy....And you thought they were going to create jobs ?.....The joke at the country club was on you !...Bet Romney bought a couple of these for his collection.....yup.
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