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No one's ever accused Bob Lutz of underselling his products, and the former General Motors Vice Chairman – a key development force for the Chevrolet Volt – is at it again with Via Motors. Via, which will present three new full-size extended-range plug-ins at Detroit's North American Auto Show next week, will show off a truck that will have, as Lutz puts it in a one-minute video, "the torque of a monster truck" and "the fuel economy that makes a Prius looks like a gas guzzler." Ah, that's the subtle Lutz we know and love.

In case you were curious, Via Motors announced on Facebook it will keep the subtle theme going at the press conference next week in Detroit thanks to ... a hologram of Thomas Edison. You can see a preview video below and then imaging "the ground breaking life-size hologram conversation between Thomas Edison and father of the Chevy Volt, VIA's Bob Lutz." We cannot wait.

The Via X-Truck will have fuel economy of up to 100 miles per gallon, according to the company. Via will also show off what Lutz calls a Cadillac Escalade-class SUV that will get fuel economy of more than 100 miles per gallon. You can watch the video below.





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    • 1 Second Ago
  • 31 Comments
      Rose Lee
      • 2 Years Ago
      agree with joviocoe... u know about vacuum truck? http://autos-korner.blogspot.com/2012/11/future-of-hybrid-vacuum-trucks.html
        Joeviocoe
        • 2 Years Ago
        @Rose Lee
        Or SCAM
          Chris M
          • 2 Years Ago
          @Joeviocoe
          That article wasn't about trucks powered by vacuum, rather it was about using a standard hybrid electric truck adapted to vacuum clean parking lots, and the potential fuel savings over several years. Admittedly, it was badly written and somewhat confusing, but not a scam.
        Joeviocoe
        • 2 Years Ago
        @Rose Lee
        SPAM.
      oollyoumn
      • 2 Years Ago
      If Lutz said it, it must be miles from the truth. Lutz is best a promoting Lutz, and reality never get in his way.
      Tom G.
      • 2 Years Ago
      Got to love Bob Lutz. Some people call him a blow hard and some even less complementary names. But one thing he IS - is someone who gets things done. It is not always easy to move corporations even if you are/were the boss. Trucks are big in America. The sooner we can add some electrification to the fleet the better off we will be in my opinion. I think a plug-in or series hybrid makes sense. I once thought hydraulic hybrids would be on the road by now. But I guess we are going to take the more direct approach and jump right into electric trucks. Will be interesting to watch the announcement.
      • 2 Years Ago
      amazing absolutly amazing.seeing.these kind.of.products.makes me hopeful for a cost and earth friendly future which should have ten years ago or even in the beginning. i hope we.c ntinue on this road to.a.better future.for.our children. please use reuse and recycle with love ashley b, wi
      2 wheeled menace
      • 2 Years Ago
      Oh, i can see all the environmentalists buying these in droves. ;) Good luck to him and his electric ventures anyway!
        brotherkenny4
        • 2 Years Ago
        @2 wheeled menace
        Or, patriots buy them because they hate terrorist funding and sending 1 billion a day to people that hate us. Yes, that's right, the Kanucks hate us.
          EZEE
          • 2 Years Ago
          @brotherkenny4
          And I hate them! What, with their delicious maple syrup that they don't share, and those red and black flannel shirts! All smug with those hats... Bastards!
      Spec
      • 2 Years Ago
      I think a Pick-up truck PHEV would be great. I look forward to GM putting the Voltec technology into a pick-up platform. But this after-market conversion? I suspect they will meet the same fate as Aptera, Think, GreenVehicles, etc.
        EZEE
        • 2 Years Ago
        @Spec
        In the olden days, GM would come out with one car, then variants for all divisions. Dammit...
      HVH20
      • 2 Years Ago
      This truck probably gets 100mpg the same way the Volt got 230mpg, on a 40-50 mile drive cycle... Can't teach an old dog new tricks. http://gm-volt.com/2010/04/19/chevy-volts-230-mpg-rating-will-be-reduced/
        Warren
        • 2 Years Ago
        @HVH20
        He did say, "In typical driving.", so yes, 30 miles on electric, and 3.33 miles on gas, 3 times per gallon.
      Ray Garnett
      • 1 Year Ago
      This really touches my interest deeply. I never had visited a kind of blog that has the description of the website. The internet design really corresponds the complete topic on the blogger. Thanks for sharing this impressing post. http://www.vacuumtrucksales.net/vac-truck-for-sale
      Reggie
      • 2 Years Ago
      Glad to see GM have got a plan B for trucks as the peak oil big dip is not to far off, GM, Ford & Chrysler all look very vulnerable to making a living from selling small cars with absulutely no profit at all Ford of Europe and GM of Europe type business model. USA truck sales very much keep the big 3 in big profits, when oil hit $148 a barrel a few years ago it sent GM & Chrysler into Chapter 11, Ford had remortgaged the company, GM had to shutter Saturn, Hummer, Pontiac & Saab, Ford also had to sell off the Jaguar, Land Rover & Volvo family silver and shutter the Mercury brand, Chrysler had to hop into bed with Fiat. So l am very glad to see GM with a plan B for the Chevrolet Silverado with the superb Via Motors E-REV. Ford USA best selling vehicle was the F-Series truck with 645,316 sales in 2012 GM USA best selling vehicle was the Chevrolet Silverado with 418,312 sales in 2012 Chryslers best selling vehicle was the Dodge RAM I with 293,363 sales in 2012 Without these huge profit yeilding truck sales the big three, the big US 3 will struggle to survive when the peak oil storm arrives, l am very please to see Chevy have invested with Via Motors in this truck, the rewards in the future. Could be massive and life saving for GM. Big high fives for this truck l absolutely love everything about it. Via Motor Chevy Silverado E-REV is an absolutely awesome piece of American technology, it's nice to see the USA leading the world with it. If all the US big 3 adopted this technology the fuel savings/CO2 reductions would be absolutely massive, so l applaud this technology as it really has the potential to make the biggest savings biggest improvements to the environment, more savings than any other vehicle that's ever come before it. Very impressed Via Motors Chevrolet Silverado E-REV, it might be a lifesaver for GM, lot of hate posts here for Bob Lutz can't see why l think he has had an outstanding career in the auto industry, l have the upmost respect for the guy, hope we get to see these Viamotors light duty trucks in the UK in RHD with our $9 gasoline and high CO2 EU based taxes that it evades it would do very wellhere. Will buy this truck instantly if we were lucky enough to ever see it here, nothing against a Prius, it just that trucks like this are much more useful a real gem, god for the environment everybody is a winner.
      usbseawolf2000
      • 2 Years Ago
      He is trying get some halo and attention from Prius to sell those trucks. Sorry, the trick to divide electric mile by gasoline gallon will no longer work. What is the fuel economy for both electricity (MPGe) and gasoline (MPG)? My PiP is averaging 128 MPGe on electric miles and 54 MPG on gas miles. Fuel economy for two fuels requires two numbers.
        paulwesterberg
        • 2 Years Ago
        @usbseawolf2000
        I agree, Bob is probably using the same formula for calculating mileage that lead the GM's 230mpg claim. The Chevy Volt Gets 230 mpg? Only if you use bad math. http://scienceblogs.com/goodmath/2009/08/11/the-chevy-volt-gets-230-mpg-on/
      gpmp
      • 2 Years Ago
      Trucks are the natural progression for hybrids/BEVs. The sooner the better, really, considering how many are sold in the US. Too bad he promises 'over 100mpg' when a truck that gets 50-60mpge for 30 miles would be a stark improvement. I guess he didn't learn the 'over promise/under deliver' thing at GM. Still, I need a truck for my line of work and would love to buy one of these. Wondering what Via's game plan is, though, when in 4 or 5 years OEMs migrate their tested technologies to trucks, SUVs and CUVs.
      Anderlan
      • 2 Years Ago
      First off, I know the 100MPG heavy truck number CANNOT be in hybrid mode, it's GOT to be in EV mode, or 100MPGe. I don't know how you get an Escalade to do 100MPGe, the heaviest Model S doesn't clear 100MPGe unless it's being driven conservatively.
        usbseawolf2000
        • 2 Years Ago
        @Anderlan
        Easy. Just drive mostly with electricity and then count only the gas amount. For example, say that gas engine generator gets 10 miles to a gallon. Drive 90 in electricity. The total 100 miles divided by 1 gallon of gas. OMG, you have 100 MPG.
          paulwesterberg
          • 2 Years Ago
          @usbseawolf2000
          My car gets over 100 miles per gallon.* * Per gallon of ethanol, fuel mixture contains 10% ethanol, energy content of gasoline is ignored, just like bob ignores the energy content of electricity.
          pmpjunkie01
          • 2 Years Ago
          @usbseawolf2000
          Over 100mpge in this truck is easy-peasy: Just start your test at Fall River Pass and test all the way to Boulder. It's only 60 miles, but with some basic science knowledge you can easily extrapolate the desired numbers for marketing purposes.
          Warren
          • 2 Years Ago
          @usbseawolf2000
          usbseawolf2000, Wait, I say exactly what you said, and I get -3, and you get +2 ?!?
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