• Jan 10th 2013 at 4:01PM
  • 16
BBC.com has launched a new, New York-based automotive site. The new effort from the UK publishing giant is designed to be "an entertaining, insightful daily read." Content will focus on design, technology, community and culture while drawing inspiration from the broadcasting company's already successful automotive efforts. Those include Top Gear as well as BBC News and BBC Sport. Much of the site's content seems to have been lifted from those sources, though original pieces will be part of the recipe moving forward.

Here in the states, the sites launch has been supported by Cadillac, and BBC says fans will be able to interact with the site through a variety of social media channels. You can check out the brief press release below for more information, or head over to the new BBC Autos for a closer look.
Show full PR text
Under the Hood of BBC.com Autos Launch

New site focuses on the passionate side of driving, car buying and ownership

NEW YORK, Jan. 10, 2013 /PRNewswire/ -- BBC Worldwide America today announced the launch of BBC Autos (BBC.com/Autos), an entertaining, insightful daily read examining the passionate side of automobiles – touching on design, technology, community and culture. BBC Autos will complement and build upon the vast automotive content produced by BBC News, BBC Sport and Top Gear.

Whether you want to know how Formula 1 influences what the rest of us drive or take an insightful spin from behind the wheel of the newest sports cars or are curious about fascinating cultural and technical differences in autos from one country to the next, BBC Autos will drive the auto-enthused driven to visit the section every day and inspire them to fuel their own automotive passions.

What's under the hood?

Personality – Recently announced Associate Editor, Jonathan Schultz, brings his expertise and unique perspective from The New York Times to this new spin on the auto world.

Car-Tribes – BBC Autos focuses not only on the cars, but also the engineers, designers and even local enthusiasts – profiling "car-tribes" that are drawn together over a shared automotive passion.

Perspective – As a feature-based content hub, BBC Autos will unpack expert perspectives and unique dimensions of automobile culture and industry.

Visual Storytelling – From a video series that tests cars using ordinary people in real-world driving challenges to exploring the journey behind the evolution of a popular car or feature, BBC Autos takes readers on an engaging, highly visual journey that goes beyond car reviews.

"We've made a commitment to expand and enrich BBC.com with new feature sections that delve into the topics our audience are most interested in, and BBC Autos was an easy choice for our next offering," said Nick Ascheim, SVP Consumer Digital of BBC Worldwide Americas. "Not only did autos stand out in our customer research, but our advertising partners also indicated a strong interest in the subject area, particularly given the strength of our existing coverage from BBC News and BBC Sport, and of course because of the connection to everyone's favorite, Top Gear."

Visitors to BBC Autos will be able to continue their journey and conversation with others via Twitter and Facebook, where fans will contribute their opinions and experiences.

In the U.S., the launch of BBC Autos is supported by commercial partner Cadillac.

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    • 1 Second Ago
      • 2 Years Ago
      And the irony is that BBC blocks access to BBC Autos to users in the UK!
      Andre Neves
      • 2 Years Ago
      Screw that. BBC is the most evil propaganda machine in the media.
      • 2 Years Ago
      Maybe if this site is any good it can replace Jalopnik, which has become more about escalators and general news that isn't even slightly related to cars.
        • 2 Years Ago
        Jalopnik has many an amusing read on the site, and is fun to check out after reading every single thing on Auto blog and The Smoking Tire and Car And Driver and Motor Trend and Road And Track. Not to mention their commenting system is better.
      • 2 Years Ago
      That's nice to suggest another news website,Autoblog. You're still my favorite!
      • 2 Years Ago
      Are they going to try and convince us that Jaguar is the hottest thing around? I'm sick of this americanized BBC content. I wish they'd just give us a taste of what they already show in the UK.
        Eric Gallina
        • 2 Years Ago
        Very different market. I'm UK-based but providing an American slant to my articles in order to appeal to the readership. We can't get the site out here.
        • 2 Years Ago
        "What they already show in the UK" is Jaguars.
      The Wasp
      • 2 Years Ago
      Wow -- they already have posts asking why Americans don't buy diesels and boasting a hard-on for European station wagons. They're going to run out of "content" quick if that's the best they've got.
        • 2 Years Ago
        @The Wasp
        I know. I cringed when I heard the BBC and imagined all the cunty Brit comments.
        • 2 Years Ago
        @The Wasp
        Sad truth is that we don't buy them because they aren't available...
      • 2 Years Ago
      A tad too gushy for my tastes. Also- not having any user commentary is a drawback too.
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