Last year was good to Jeep. Chrysler has announced its trail-rated brand set an all-time global sales record in 2012 by moving 701,626 units. That number easily surpasses the previous record set in 1999 when Jeep sold 675,494 models. All told, the brand saw a 19-percent sales increase worldwide over 2011, and much of that swell can be traced directly to the Wrangler. While the Grand Cherokee led Jeep sales, the Wrangler posted record numbers both globally and within the US, moving 194,142 and 141,669 units in each market, respectively.

Meanwhile, the Compass beat its previous global sales record with 103,321 units rolling off of dealer lots. In the US, Jeep sold 62,010 Patriot units, breaking that model's previous record as well. Jeep's impressive performance in 2012 marks the second year in a row the brand has seen double-digit percentage sales increases. Check out the full press release below.
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Jeep® Brand Sets All-time Global Sales Record in 2012

Jeep global sales increase 19 percent in 2012 to all-time annual record of 701,626 units
Record surpasses 1999 Jeep vehicle sales of 675,494 units
Jeep Wrangler and Compass record best-ever annual global sales totals
Jeep Wrangler and Patriot record best-ever annual U.S. sales totals
2012 the third consecutive year of Jeep double-digit percentage global and U.S. sales increases


January 9, 2013 , Auburn Hills, Mich. - The Jeep® brand recorded global sales of 701,626 units in 2012, setting a new, all-time high – bettering the brand's previous annual high of 675,494 units sold in 1999.

Jeep vehicle sales increased 19 percent globally in 2012 versus 2011, and 13 percent in the United States (474,131 units).

"The Jeep brand has achieved double-digit percentage sales increases in each of the past three years, both globally and in the U.S. market," said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. "In late 2009, we set out on a course to quickly renew our entire vehicle lineup, with a focus on legendary Jeep capability combined with improved on-road driving dynamics, fuel efficiency and world-class craftsmanship. Clearly customers have appreciated the unique combination of attributes that Jeep vehicles offer.

"We expect to continue our sales momentum in 2013 with the introduction of an all-new mid-size Jeep SUV, as well as the new 2014 Jeep Grand Cherokee, which will be available with a new, clean-diesel engine," Manley added.

In 2012, each major global region recorded increased Jeep sales versus 2011. Specifically, Jeep sales in the Asia-Pacific region rose 94 percent; sales in European markets rose 29 percent; and sales in Latin American markets rose 18 percent. In China – the largest automobile market in the world – Jeep remains the fastest-growing mainstream brand, with sales up 107 percent in 2012. In the United States, Jeep has regained its number-one position in the SUV market.

Several individual Jeep nameplate records were also set in 2012. Jeep Wrangler enjoyed its best year ever both globally (194,142 units) and in the U.S. (141,669 units); Jeep Compass recorded its best year ever on a global basis (103,321 units); and Jeep Patriot recognized its best U.S. sales year with 62,010 units sold. Jeep Grand Cherokee recorded sales of 154,734 in the U.S. – its best annual total since 2005.

Across the globe, Jeep sales were led by Grand Cherokee (223,196 units), followed by Wrangler (194,142 units) and Compass (103,321 units).

The Jeep brand's sales results in 2012 come on the heels of similar success in 2011 (sales increases of 41 percent globally and 44 percent in the U.S. versus 2010) and 2010 (sales increases of 24 percent globally and 26 percent in the U.S. versus 2009).


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  • 82 Comments
      mikeybyte1
      • 1 Year Ago
      The Toaster Testers at Consumer Reports must be scratching their heads over this one. The Wrangler scored too low to recommend at CR. Yet people are buying them up at record rates! I guess you can't take a Camry through the Rubicon. And yes, you could take the FJ Cruiser offroad, but again that scored too low to recommend. Seems like CR forgets that vehicles can be built for a specific purpose and should be tested against that design objective. Sorry for the CR rant, folks. I just love Wranglers!
        n.bob2
        • 1 Year Ago
        @mikeybyte1
        Yet most people who buy Wranglers don't actually use them off-road beyond a bumpy dirt driveway.
      OffRoaderWrangler
      • 1 Year Ago
      Way to go Jeep!
      Julio B
      • 1 Year Ago
      Not bad for being one of Forbes new cars to avoid... http://www.forbes.com/sites/jimgorzelany/2012/11/28/new-cars-to-avoid/ I love my 2012 Wrangler.
        Jeepowner
        • 1 Year Ago
        @Julio B
        It is odd that a financial magazine would knock the vehicle that retains its value the best of all cars in all segments.
      jonnybimmer
      • 1 Year Ago
      Good to see! They definitely have stepped their game up recently and deserve some solid sales, despite what some critics may think.
      autonimous
      • 1 Year Ago
      I am currently driving my 4th Jeep - they have never let me down, and have done everything I have asked of it, and even more. You have to love a vehicle that has remained in production for just about 71 years. A true American icon.
      Tonka_Jeep
      • 1 Year Ago
      This is really a great example of people having a passion for a particular brand. What was fuel in 1999? A buck a gallon? Jeep manages to sell so many vehicles despite their relatively poor fuel economy; it restores some faith that people can see past the bullshit that Consumer Reports spews. My last Jeep was a 2006 Wrangler. I ended up selling it because it was just too difficult to live with everyday (Fuel economy, NVH, etc). Every sunny day I missed it. So this year I purchased a 2012 Wrangler Unlimited. While its still a Jeep in every sense, you can actually drive it everyday without much compromise, and the stellar resale value is just icing on the cake. Now if I could just stop buying aftermarket parts for it! Fiat/Chrysler have done an amazing job.
      A M
      • 1 Year Ago
      I love my 2010 Unlimited. It's been all over the deserts in California and Nevada, always gets me home! Unless they mess it up somehow, I'm already thinking about my next Jeep.
      bcrawdad32
      • 1 Year Ago
      Just came home from Afghanistan on Thanksgiving and my awesome wife had a '05 Jeep Unlimited sitting in my driveway for me. I love it!
        S.
        • 1 Year Ago
        @bcrawdad32
        Lucky guy! I'd hold on to her if I were you
      Love Great Danes
      • 1 Year Ago
      Wait a minute sales record, "JEEP, THERE'S ONLY ONE " Did they build 2? LOL Keep it up Jeep! Glad you are doing well!
      • 1 Year Ago
      [blocked]
      agmassey
      • 1 Year Ago
      Our son bought a 96 cherokee 4.0 new. They live in the panhandle of Idaho amoung the mountains and streams and they do a lot of camping and hunting. That beast has almost 300k on it now without anything major. The most expensive thing was a radiator...other than that just brakes, batteries etc. It is semi retired now but it still gets used to run to the farm store and such dirty work. It is a bullet proof vehicle if there ever was one.
        A_Guy
        • 1 Year Ago
        @agmassey
        That is pretty cool it has done so well for them , but it's really hard to compare a vehicle's quality of that age to now. Just to illustrate how little anecdotal evidences means, I know a person with a 2010 Jeep and it's largely a POS with numerous issues.
      zerofoo
      • 1 Year Ago
      Carlos Ghosn said it best: "there are no problems at a car company good products can't solve."
        Drakkon
        • 1 Year Ago
        @zerofoo
        In my business we say 'making money will paper over all kinds of bad habits.' Jeep has to grow fast, but play smart.
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