• ETC
  • Jan 8, 2013
Toyota has turned to actress Kaley Cuoco for a little help during this year's Super Bowl. The Big Bang Theory star will play a role front and center in the automaker's spot for the game, and Toyota fans have a chance to show up in the ad as well. Anyone can take a photo and upload it via Twitter or Instagram with the hashtag #wishgranted for a chance to have their image featured in the commercial on February 3. While Toyota isn't saying exactly what the pictures will be used for, we imagine the photos will need to be rated PG. Sorry, guys.

Toyota isn't saying much more about the ad or what its plot line will offer, at least for now. Expect to hear more details surface as we get closer to game day. In the interim, you can check out the brief press release below for more information, or check out Toyota's "Get In The Big Game" web page at the link below.
Show full PR text
Actress Kaley Cuoco Makes Her Super Bowl Debut in a Toyota Spot

Public Will Have Opportunity to Submit Photos via Social Sharing to Appear in Commercial

Post a photo for a chance to be in a Toyota Super Bowl commercial.
TORRANCE, Calif. (Jan. 7, 2013) – Kaley Cuoco, star of the award-winning CBS show "The Big Bang Theory," has a busy roster this year, including a debut in Super Bowl XLVII commercial for Toyota Motor Sales, U.S.A., Inc. Sweetening the pot for fans of Kaley and Super Bowl fans alike, the public will be offered a chance to "Get In The Big Game" and have their picture appear in the Toyota spot. From Jan. 4 until Jan. 12, fans can submit photos of themselves to Instagram or Twitter with the hashtag #wishgranted for a chance for their image to appear in Toyota's Super Bowl commercial on Feb. 3. One photo will be selected and placed in the reveal of the commercial during the first quarter of the game.

"Not only are we pumped to have Kaley as part of our Super Bowl commercial, but we're also excited to give fans a chance to have their photo appear in a nationally televised Toyota spot during one of the biggest sporting events of the year," said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc. "We look forward to sharing our commercial with the millions of viewers who tune in to watch the ultimate football showdown."

While details about the creative elements of the campaign will not be released until closer to its air date, the humorous nature of the commercial made Cuoco, with her comedic television background, ideal for the role.

"When I saw the concept for the commercial, I knew it was something I wanted to do," said Cuoco. "I've had a great time filming and am excited to see the finished product."

For official rules and more information about "Get In The Big Game," visit www.toyota.com/letsgoplaces/get-in-the-big-game.


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  • 80 Comments
      audisp0rta4
      • 1 Year Ago
      The term 'bombshell' is thrown around WAY too freely these days...
      Georgeann
      • 1 Year Ago
      Don't be haters
      Serge
      • 1 Year Ago
      What's with that unfortunate photo... she looks much younger in the show, and more attractive.
        Bernard
        • 1 Year Ago
        @Serge
        The show has make up artists, filtering, and flawless lighting. That can make a huge difference.
          Serge
          • 1 Year Ago
          @Bernard
          Agreed; just as bad lighting, bad shot angle, and wide lens fov can make a huge difference... looks like she's over 35 in this shot, not twenty-something.
      Rick
      • 1 Year Ago
      Bombshell? Exaggerate much?
      Ducman69
      • 1 Year Ago
      Bombshell? ROFLMAO! Go to any college party and you will find ten girls that are way hotter within five minutes. She can't act either, so I'm not sure how she got that role unless she just works for cheap, is close family friends with the producer, or gave a little something "extra" during the audition.
      floppypawltd
      • 1 Year Ago
      Bombshell???? Well then again considering how perverted Japan is then yes. Don't believe me about that? Do a websearch...makes everyone else look chaiste.
      mikoprivat
      • 1 Year Ago
      she looks like the human version of a Solara...blahhhh
      Dwight Bynum Jr.
      • 1 Year Ago
      Apparently the term "bombshell" is used rather loosely in 2013...
        NightFlight
        • 1 Year Ago
        @Dwight Bynum Jr.
        This is a terrible picture of Cuoco, she's definitely in bombshell territory. Do you watch Big Bang?
        funky.beef
        • 1 Year Ago
        @Dwight Bynum Jr.
        Don't be a fool, she's a bombshell. http://sevenstarsworld.blogspot.com/2011/04/kaley-cuoco.html
          Bernard
          • 1 Year Ago
          @funky.beef
          Someone clearly doesn't understand the power of make up, lighting, and photo enhancement...
      • 1 Year Ago
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      • 1 Year Ago
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        torqued
        • 1 Year Ago
        You do know that she's an actress, and she isn't the character she plays on the show, right? You're post doesn't make make you sound all that intelligent either, internet-tough-guy.
          md_stew
          • 1 Year Ago
          @torqued
          I think shes pretty Hottt! She has a Great Body!
      mikeybyte1
      • 1 Year Ago
      What will she be doing in the ad? Waiting in line with 5 million others to have her recalled vehicle fixed? Oh yes fan boys, I went there!!!
        timber1647
        • 1 Year Ago
        @mikeybyte1
        No, what she and the other four will be doing is collecting checks forever. The Big Bang Theory has guarenteed that.
      Making11s
      • 1 Year Ago
      Bombshell? Her? She's cute, but a bombshell is a sex symbol.
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