Nissan has a new stand planned for next week's Detroit Auto Show. While the display includes the usual gamut of cutting-edge lighting and staging elements, Nissan has also taken to piping in a specially created fragrance designed to put visitors at ease. According to the automaker, "A distinctive fragrance will be periodically released into the display area and the mood-setting background music will change with a subtly different vibe and energy for morning, mid-day and evening." According to Automotive News, the aroma has been dubbed "thé vert oriental," and it's said to remind of green tea.

The company notes luxury hotels have been using similar tactics for years, but as far as we know, this is the first time an automaker has resorted to high-tech potpourri to lure in viewers and fend of the unsavory scents of Detroit's Cobo Hall. We suppose it just goes to show there are some smells no amount of Armor All can overcome.

The stand will also feature six interactive screens as well as a new concept vehicle and an all-new subcompact hatchback, widely expected to be the long-awaited liftback version of the Versa. You can take a look at the brief press release below for more information. Expect Nissan to drop the sheets on its new hardware on January 15.
Show full PR text
NISSAN PREVIEWS ALL-NEW, INTERACTIVE EXHIBIT FOR NORTH AMERICAN INTERNATIONAL AUTO SHOW

• Multi-level, amphitheater-style stage for vehicle displays features innovation that excites; and
• Technology and brand story communicated in a high-end, intuitive manner


FRANKLIN, Tenn. (January 8, 2013) – New sights, sounds and scents will greet visitors at Nissan's all-new display during the upcoming 2013 North American International Auto Show (NAIAS) in Detroit. At the show, Nissan will debut its new global auto show stand design featuring multi-level flooring for vehicle displays, an amphitheater-style stage and soaring architectural elements. The interactive space includes intuitive technology and sensory marketing to provide show goers an immersion that delivers on Nissan's brand positioning of "Innovation that Excites."

The new exhibit features a 150 ft. long/45 sq. ft. wide halo that appears to float over the dual-turntable stage. The "hovering" set piece is supported on one side by a cantilever built directly into the back wall portion of the display, which includes an integrated, high-definition LED display. Lighting effects on the halo emphasize the energy and excitement of the show space and products below. An interactive "Innovation Wall," powered by Xbox Kinect™ technology, communicates Nissan's brand story to visitors.

The new Nissan exhibit is designed to interact not only with the senses of sight and sound, but also touch and smell. As is tradition in luxury hotels and retailers, which pipe pleasing music and fragrance into their lobby and common spaces, the Nissan display features its own special scents and sounds, carefully choreographed to create a complete experience for visitors. A distinctive fragrance will be periodically released into the display area and the mood-setting background music will change with a subtly different vibe and energy for morning, mid-day and evening.

The Innovation Wall features six interactive screens incorporated into a graphic band that runs the entire length of the display's back wall. These interactive screens give consumers a more accessible, hands-on view of the brand than traditional, physical auto show displays.

The new Nissan exhibit will be featured at 10 other global auto shows throughout 2013. Key to this new style of exhibit is its collection of iconic elements, such as the "halo," that will carry onto each motor show, customizable to each venue's space and particular demands.

While the exhibit and technical innovations are draws, the stars of the new multi-tiered display at Detroit will be the various Nissan models on display, including two headliners - a concept vehicle that makes its global debut on Tuesday, Jan. 15 during the press preview and an all-new subcompact hatchback. These debuting models will join the display of Nissan's top sellers, such as the all-new 2013 Altima and Sentra sedans, the redesigned Pathfinder crossover, the updated 2013 Nissan LEAF, and a one-off special edition gold Nissan GT-R, which honors Nissan's ongoing relationship with Olympic champion Usain Bolt, the world's fastest man.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 26 Comments
      Gorgenapper
      • 1 Year Ago
      Sounds better than the electroshock therapy that Hyundai / Kia was contemplating for their booths.
      ilmhmtu
      • 1 Year Ago
      There doesn't seem to be a lot of cars in that display. That shouldn't matter as long as it smells nice.
      xxmixedxtapexx
      • 1 Year Ago
      Much better than last year. Last year I'm pretty sure Nissan just had their cars sitting on carpet with no big displays or anything like that, at least at the Detroit show
      Designall
      • 1 Year Ago
      I'm not holding my breath....
      ndec08
      • 1 Year Ago
      This isn't the first time this has been done. Lincoln was doing it last year at the Detroit Auto Show.
      David Montgomery
      • 1 Year Ago
      Interesting, That picture shoes the Nissan Note on the center stage. Look closely and you will see it! So it is the next Versa hatch!
      Alfonso T. Alvarez
      • 1 Year Ago
      Well, maybe that is better than the stench of Honda's and Toyota's moldy oldies parade!
      Random
      • 1 Year Ago
      "I wonder what they were smoking when they designed the Juke" Well, now you know.... Though this would be more appropriate for the Infiniti booth since they recently decided to dump 20 years worth of branding for some ridiculous Audi-wannabe code names.
      Mikey
      • 1 Year Ago
      Next thing you know there will be a complementary hypnotist sitting at a booth making you think that the Juke/Murano CrossCabriolet is beautiful.
      • 1 Year Ago
      [blocked]
      Toronto St. Pats
      • 1 Year Ago
      Nissan and Hyundai always focusing on gimmicks instead of the products.
        HydraulicDragon
        • 1 Year Ago
        @Toronto St. Pats
        Do you really think that? If you think vehicles like the Juke are a gimmick you obviously haven't driven one.
          Toronto St. Pats
          • 1 Year Ago
          @HydraulicDragon
          No you're right. Vehicles like the Juke are completely serious. They don't look ridiculous at all. Not one bit.
          HydraulicDragon
          • 1 Year Ago
          @HydraulicDragon
          I don't get how it's a gimmick. Gimmicks are supposed to help sell your product. If you don't like the looks, don't buy it. I don't see where any gimmicks are involved. The Juke is an excellent performer for the money, and I would buy one over a GTI.
        DBrown
        • 1 Year Ago
        @Toronto St. Pats
        How dare they do this kind of thing at an auto show. Really. Tsk-tsk...
          Toronto St. Pats
          • 1 Year Ago
          @DBrown
          Hey if you prefer going to a fashion or fragrance show, go right ahead. This is an auto show.
      Rich
      • 1 Year Ago
      And yet Nissan still continues to crank out bland OR hideous creations... put the "glade" effort into your daily effort Nissan.
    • Load More Comments