Visitors to the upcoming Brussels Motor Show – which starts January 11, and is expected to draw some 350,000 visitors – will have to focus all of their attention on the vehicles this year, as event organizers have asked the automakers to keep the eye-candy "appropriately dressed" on the show's floor and exhibits.

Apparently, there were reports of lewd behavior (by male visitors, not the models) at last year's event. This prompted Joelle Milquet, Belgium's equal opportunities minister, to fire off a letter to Belgian car federation Febiac, the company behind the event. "A motor show is a place where you go with your family, we have to question the stereotypes we are passing on to children and young adults," Milquet wrote.

It seems that the spokesmodel's attire is coming under attack quite a bit these days. As you may recall, the Belgian minister's actions come on the heels of Chinese authorities chastising the Beijing Motor Show over its scantily clad models at its most recent event. Does this mean SEMA will eventually become a family-friendly event too?

What do you think – Should automakers stop bringing so-called booth professionals to auto shows?



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  • 91 Comments
      Oluseyi
      • 1 Year Ago
      A spokesmodel can be sexy and attractive despite being "properly dressed." It's classy, and you can save the soft-core models for events featuring cars with 36 speakers blasting dubstep with visualizations on their 17 LCDs. Regardless of the attire, by far the most important thing is that the model actually be able to talk about the product - and I don't mean just reciting some bullet points from a list handed out by the PR department at that morning's briefing. If a model is representing Porsche and doesn't respond to a remark about the Boxster as a successor to the 550 Spyder, or can't engage in a debate on the value proposition of the Boxster S vs the base 911, why is she even there? I can read the spec sheet for engine displacement...
        gtv4rudy
        • 1 Year Ago
        @Oluseyi
        If you go to the NAIAS in Detroit you'll find the classiest and sexiest models too.
        Tom Mikele
        • 1 Year Ago
        @Oluseyi
        You actually have to ask why she is there?
      Cory Stansbury
      • 1 Year Ago
      If it means that instead I get some of the engineers who developed the car and who know everything about it, then yes.
      JTS
      • 1 Year Ago
      These poll questions are ridiculous. The entire article is about the attire of the models/booth professionals (there is a stark contrast between the two as someone below mentioned). Yet the poll asked if the automakers should "stop bringing booth professionals to auto shows." Quite a different question from the article intended message. C'mon Autoblog, do you even read what your write? Should automakers bring the booth professionals--yes, if they are actual booth professionals that by my definition are more like product specialists that present facts/features to a live audience. Useful folks to have around representing your product. If we are talking models--then no. I could care less about a girl or guy standing by a car to look like bling jewelry, but have nothing to offer an inquisitive consumer. But if you must be there, let's keep it classy and not skanky.
      Dre420
      • 1 Year Ago
      That's discrimination. Automakers bring their cars with least amount of "wrapping paper"/camo. The same should be done for the women. Ladies, protest fully nude outside the building. No one will want to see the show cars.
      Myself
      • 1 Year Ago
      Not sure about the survey question - a booth professional is one thing - a female dressed like a 3rd rate prostitute is something completely different, a boobs professional perhaps...
      johnnythemoney
      • 1 Year Ago
      What a dumb question posed at the end of the article. It doesn't underline if it refers to women, men or both. The issue is, and I think rightly, their outfits and manners in some cases. And it's not the first time these silly polls are formulated so that the question is polarizing answers with somewhat radical statements. Now the Bruxelles auto show is generally good for unveiling minivans and the likes, it's likely the opposite of SEMA, still I've to somewhat agree. A nice looking and actually informed lady presenting you a car, or just standing next to it to make it look better than what it is (admittedly, car shows attendance is 95% males), is something I always look forward. Heck, nice girls are nice, no question there, and I don't see any problem in being informed on specs and options by a woman rather than a supposedly "car guy". On the other hand, if I was there to check their legs and cleavages, that would be the wrong show, and in most cases it's casting a bad light on the brand. Point in case, at the rather insignificant Bologna Motor Show in Italy, 2010, Volvo's models were wearing extremely tight fake leather leggings, with obviously short shirts. They surely were good looking, but if I was on the market for a Volvo V60 a shouldn't be paying attention at how sexy a provocateur lady can be posing on the car. Then Alfa Romeo's models in Geneva are always good looking without showing that much, and it fits the brand, so its a thin line but it's not an emergency of international proportions.
      canuckcharlie
      • 1 Year Ago
      "Do you come with the car?"
      rosetojordan 123
      • 1 Year Ago
      To quote Homer Simpson, "has the whole world gone insane?" I've never seen women at these shows more scantily clad than a place like Tilted Kilt (where I have regularly seen families the few times I've been there). You'll be lucky to see girls even showing pantyhose at the Chicago Auto Show these days. How long til we start censoring women who go shopping at grocery stores??? I see more risque clothing there.
      Random
      • 1 Year Ago
      http://www.thetruthaboutcars.com/2012/09/nsfw-the-naked-truth-about-chinese-car-shows/ So long as it doesn't degrade to completely porn level as in China Auto Shows.....
      • 1 Year Ago
      [blocked]
      Masschine
      • 1 Year Ago
      Why would I go to the Buick display otherwise? Damn self editting.
      lnl80388
      • 1 Year Ago
      I hope nobody goes to the show, bet they would be a bit smarter next time. So much for freedom of choice in this world anymore, there is always someone trying to dictate what they think is best for everyone else.
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