Visitors to the upcoming Brussels Motor Show – which starts January 11, and is expected to draw some 350,000 visitors – will have to focus all of their attention on the vehicles this year, as event organizers have asked the automakers to keep the eye-candy "appropriately dressed" on the show's floor and exhibits.

Apparently, there were reports of lewd behavior (by male visitors, not the models) at last year's event. This prompted Joelle Milquet, Belgium's equal opportunities minister, to fire off a letter to Belgian car federation Febiac, the company behind the event. "A motor show is a place where you go with your family, we have to question the stereotypes we are passing on to children and young adults," Milquet wrote.

It seems that the spokesmodel's attire is coming under attack quite a bit these days. As you may recall, the Belgian minister's actions come on the heels of Chinese authorities chastising the Beijing Motor Show over its scantily clad models at its most recent event. Does this mean SEMA will eventually become a family-friendly event too?

What do you think – Should automakers stop bringing so-called booth professionals to auto shows?

Should automakers stop bringing booth professionals to auto shows?
Yes 2181 (17.6%)
No 9636 (77.8%)
I'm not sure 571 (4.6%)

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Toyota Corolla
    MSRP: $16,950 - $22,955
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    Share This Photo X