Although we haven't heard much official news about the return of the Datsun brand since Nissan CEO Carlos Ghosn made the announcement back in March, we now have a little more information about Nissan's new budget brand. Automotive News Europe is reporting that the new breed of Datsun products will go on sale by the end of 2013 and will be based on cars from the Russian automaker, Lada, which is currently part of the Nissan-Renault family.

With a goal of creating low-cost cars for emerging markets like Russia, India and Indonesia, the unknown Datsun models will reportedly be produced in Togliatti, Russia, alongside Lada cars as well as the Nissan Almera (the Russian version of the Nissan Versa sedan). Since these cars will be focused mainly on price, it's more likely that they will be basic vehicles rather than more stylish products like the Lada Xray Concept. Either way, the report says that Datsuns will look different than its Lada counterparts despite using the same underpinnings.

Initially, Datsun will launch with just two cars with a third model planned for 2015, and as far as pricing goes, the report says that the brand will be targeting a starting price of just 2,300 euros (around $3,000 USD) to compete with low-cost Chinese cars.


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  • 35 Comments
      md_stew
      • 1 Year Ago
      Its funny, every time I hear the Ladda name I get that Top Gear episode in my head. It still cracks me up!
      MMM
      • 1 Year Ago
      Lada still alive! Amazing. Without all the bullshit people have to realize this is a car that was designed many decades ago and still very popular and has huge market share in Russia. It is a pos and can hardly be compared to modern cars, but give it a credit it deserves! It is still on the roads and millions still use it and buy it. Original Fiat design + Russian Lada = almost 50 years on the roads! Last time I was in one was about 10 years ago in Russia... I will tell you for sure that it starts and gets you around in extreme cold. But I am surprised that they are planning to use the platform over something more modern...
      jayjay
      • 1 Year Ago
      http://a.d-cd.net/f07a4cu-960.jpg
      Dark Gnat
      • 1 Year Ago
      So Datsun will really be a Lada junk.
        Alistair Lee
        • 1 Year Ago
        @Dark Gnat
        for a $3000 car, what can you expect?
          chanonissan
          • 1 Year Ago
          @Alistair Lee
          Not a lada junk, remember Autovaz will get nissn-renault engine and other technologies. "Ghosn said Renault would help the company to increase production and exports. By boosting capacity at Togliatti, the cost per car would fall. The plant would eventually also make cars for Renault and associated Japanese group Nissan (7201.T). Once the capital of AvtoVAZ has been restructured in the first half of 2008, a holding company equally owned by Russian Technologies and Renault would control a total of 50 percent of the shares of AvtoVAZ. The partnership will include cooperation on engines and gearboxes for AvtoVAZ and Renault vehicles. Renault will provide car platforms and powertrains to help renew the Lada product line, which has suffered falling sales." So therefore it is actual going to be a renault car or based off some platform renault is using or going to use in 2013.
        quuppa70
        • 1 Year Ago
        @Dark Gnat
        its already junk Nissan
          chanonissan
          • 1 Year Ago
          @quuppa70
          quuppa70, Go do some research before you open your mouth, the dacia logan is one of India's best selling car and reliable, also sold in other markets, that is what the 2013 LADA largus is base off and further more nissan comes out better than most manufacture except honda and toyota and kia in recent studys in reliability, so that is your opinion not a fact.
      Henry
      • 1 Year Ago
      If this news is true. Run, run, run away from their products. I am not sure I am ready for the headache. Lada cars are problematic and trash, and so will the Datsuns in my estimation.
        chanonissan
        • 1 Year Ago
        @Henry
        Henry please read this then you will understand nissan is not stupid to use a complete lada platform build by autovaz. http://www.reuters.com/article/2007/12/08/us-renault-avtovaz-idUSL085131720071208
      cdwrx
      • 1 Year Ago
      510 me and I'll BRE it.
      Lx495
      • 1 Year Ago
      Now this is interesting. Lars
      throwback
      • 1 Year Ago
      Ladas? Maybe it is a good thing they won't be coming stateside. I have found memories of Datsuns from younger days.
      Ben Doolittle
      • 1 Year Ago
      I think that cover photo is editorializing a little bit......
      dukeisduke
      • 1 Year Ago
      A new 2101? Yay!
      Brodz
      • 1 Year Ago
      Look at that sad vehicle.
      to your email L
      • 1 Year Ago
      So they'll be based on the Fiat 124 from the 70's and all the associated bad QC............c'mon Nissan you coulda used your original 510.
        Neil
        • 1 Year Ago
        @to your email L
        No, they'll actually be based on the next-generation Lada Kalina B-segment car, according to other reports. The picture shown here is a very poor choice by Autoblog, as it suggests the new car will be based on the now-obsolete Lada 2104/2107 shown.
          chanonissan
          • 1 Year Ago
          @Neil
          Imoore, it is not a complete autovaz platform, it is a lada platform design by renault engineers, think something more to the dacia logan, so in a sense it is a renault car. http://www.reuters.com/article/2007/12/08/us-renault-avtovaz-idUSL085131720071208
          imoore
          • 1 Year Ago
          @Neil
          Using a Lada platform for any type of vehicle is a very poor choice, PERIOD.
          Victor Tereschenko
          • 1 Year Ago
          @Neil
          It will be based on Lada Granta (which is based on Kalina)
        quuppa70
        • 1 Year Ago
        @to your email L
        what bad QC? the original 510 was associated to bad qc
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