It's no secret that VW Group, parent company to not only Volkswagen but also Audi, Bugatti, Bentley, Lamborghini, Porsche and Ducati brands sold in the US, is determined to become the world's largest automaker. Even more impressive is that VW is prepared to spend billions to make it happen.

With that comes word that VW Group will be spending $17 billion on its Audi brand over the next three years to push itself above rival BMW. The money will be invested in both vehicle development (including lightweight auto design and alternative powertrains) and facilities (including expansion in Hungary, China and new operations in Mexico). The luxury brand is focused on global manufacturing infrastructure.

Already Europe's best-selling luxury brand, Audi's objective is to overtake BMW by the end of the decade by selling more than two million cars per year (BMW is shooting for 1.54 million sales in 2013). If those objectives are met, VW Group should be on track to be the industry's volume leader by 2018.


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    • 1 Second Ago
  • 161 Comments
      Churro Tom
      • 2 Years Ago
      How about they just bring the cars they have to the US and stop making Americans wait 3-4 years after they come out?
        Lachmund
        • 2 Years Ago
        @Churro Tom
        just read the idiot comments here and you will know why they don't care abt the u.s.
          Dayv
          • 1 Year Ago
          @Lachmund
          Actual car buyers matter more than blog commenters, though.
      guyverfanboy
      • 2 Years Ago
      Audi really needs to bring the BiTDI 313 HP engine to the US!
      clyogi
      • 1 Year Ago
      Audi needs to come with MUCH better lease deals before they overtake anyone in the US.
      robboni1
      • 2 Years Ago
      GM is/was the biggest car maker and look where it got them. Hopefully the management has more important goals than being the "biggest", whatever that means.
      leo
      • 2 Years Ago
      Here is my wish...the next A4 becomes RWD
      kuntknife
      • 1 Year Ago
      TLDR: Audi turning status symbol into status quo.
      • 2 Years Ago
      [blocked]
      ghetto2315
      • 2 Years Ago
      Goooooo re-badged Volkswagen! I mean Audi...
      sinistro79
      • 2 Years Ago
      If they want Audi to do better, they will have to build more of them on a light, rear-wheel-drive platform.
        americanjunglist
        • 2 Years Ago
        @sinistro79
        I can't imagine why this got down voted. The nose-heavy, FWD, six-cylinders-out-of-eight-over-the-front-axle design has never really done them any favors. That combined with ridiculously overboosted and vague steering diminishes all of the significant advances they've made with their aesthetics, powertrains and aluminum chassis production techniques. They're really holding themselves back by being so dogmatic.
      adam1keith1980
      • 2 Years Ago
      It still mystifies me how any company can copy BMW's model of selling expensive, ugly, and unreliable cars in almost every categories without the BMW badge.
        jefmad
        • 2 Years Ago
        @adam1keith1980
        You know, I keep hearing BMW's are unreliable but I have been driving them for 8 years and over 200,000 miles and have had 2 trips for unscheduled maintenance. Once for a faulty thermostat covered under warranty, and once for a boot on the front suspension ripped and totaled a half shaft $750. In my experience the are way more reliable than the Maxima I had before the BMW's.
          Lachmund
          • 2 Years Ago
          @jefmad
          strangely the most people bashing german cars are the ones who can't afford to drive them
          audisp0rta4
          • 2 Years Ago
          @jefmad
          I think it's models like the 7er that have given BMW a bad name. With all the cutting edge technology, something's bound to go wrong sooner or later. The best Bimmers to buy are the manual transmission, naturally aspirated 6 cylinder models with limited technology installed. They're also the purest way to drive a BMW.
          jefmad
          • 2 Years Ago
          @jefmad
          audisp0rta4, Funny, that's exactly what I buy. 3 series with a stick and AWD.
        Richard
        • 2 Years Ago
        @adam1keith1980
        BMW - expense, unreliable, and ugly...just like their buyers ;-> You'd have thought they would have all went away with the end of the housing bubble like Hummer.
      desinerd1
      • 2 Years Ago
      It's not really that hard. Take a VW, any VW will do; add some LED headlights, rebadge with Audi's logo and sell it for twice the price; and spend all of the $17 Billion on advertising instead of R&D.
        Lachmund
        • 2 Years Ago
        @desinerd1
        this is only true for a small fraction of the audi models so shut yourself
          • 2 Years Ago
          @Lachmund
          [blocked]
      • 2 Years Ago
      [blocked]
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