Automotive News reports Peter Schreyer has been appointed the first non-Korean president of Hyundai-Kia Motor Group. Schreyer is expected to retain his role as the chief designer for Kia, while also taking on new, high-level executive duties. He is now one of three presidents at the automaker.

The designer made a name for himself at Volkswagen, where he penned the 1998 New Beetle and lent his eye to the Audi TT. In 2006, Schreyer moved to Kia, where he quickly revised the brand's styling from bland, forgettable lines to bold, "tiger nose" creations. Analysts attribute much of the brand's recent sales success to Schreyer's influence.

Kia is expected to move 2.75 million units worldwide next year, while sister company Hyundai will likely beat its 2012 sales forecast of 4.29 million units, according to CFO Lee Won Hee.


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    • 1 Second Ago
  • 27 Comments
      imoore
      • 2 Years Ago
      This makes Schreyer the third non-Korean to have some sort of influence at Hyundai-Kia. First, Hyundai America CEO/former attorney Finbar O'Neill who in 1998 demanded that Hyundai concentrate more on quality and offer a warranty plan to back it up. Sales started to improve with the Sonata in 1999. Next, Hyundai CEO John Crafcik who not only followed up on O'Niell's insight, but added his own influence on the company's growth. Thanks to all three, Hyundai-Kia quickly grew form the butt of late-night jokes to a force to be reckoned with in the industry. Just ask Toyota. Watch out, VW. You're next.
      BC
      • 2 Years Ago
      I was excited until I saw he was still going to be in charge of design.
      to your email L
      • 2 Years Ago
      Designing cars with cramped interiors!!!!!!!!!!!!!!
        RudyH
        • 2 Years Ago
        @to your email L
        sounds like someone needs to go on a diet
          to your email L
          • 2 Years Ago
          @RudyH
          Hate to admit it but the first Sonata was really roomy more so than the current one, altho the rest of the car was pretty bland.
      Dimas
      • 2 Years Ago
      Checkout this story about Lamborghinis in Singapore! http://bit.ly/U5zFwM
      Hazdaz
      • 2 Years Ago
      Wow, that's a pretty damn important role for a designer... especially one that will continue to design for Kia. Its a smart move because Kia makes some of the best looking cars on the road and there is little doubt that design is a big seller.
      yo
      • 2 Years Ago
      they still have a super long way to go to get those cars looking like they still arent just "throw away" cars after 3 years
      Danrar
      • 2 Years Ago
      Now here's a company making all the right decisions (Mileage-gate not withstanding) Reward the man that revitalized a brand.
      Lachmund
      • 2 Years Ago
      clever way of chaining him to the company. he deserves it. congrats
      joejoe509
      • 2 Years Ago
      Nice. He deserves it. VW really made a mistake losing this guy. I hope his new role doesn't distract him too much from being lead designer.
      Moreno636
      • 2 Years Ago
      Smart move by Hyundai-Kia to prevent poaching from some of their pan-Pacific rivals.
      techie69
      • 2 Years Ago
      As of Peter Schreyer talents, nobody doubts he is one of best German designers to come in a long time, reason why exited Audi(VW Group) much politcized brand and a real winning acquisition for the Hyundai Group! He is also much more talented than Ralph Gilles and his box designs!
      jonnybimmer
      • 2 Years Ago
      Well I'd credit him for much of KIA's recent success, so it only makes sense to give him a position where he'd have more control of the company.
        zoomy
        • 2 Years Ago
        @jonnybimmer
        I'd say their recent success is due to the lies KIA promoted about their fictious gas mileage.
          iTsLiKeAnEgG
          • 2 Years Ago
          @zoomy
          You realize that Ford is being sued for mileage issues too right? Mileage is definitely important but the drop is so insignificant and the cars in general are so good that KIA/Hyundai won't need to worry as it will blow over (or already has).
          NightFlight
          • 2 Years Ago
          @zoomy
          Shhh, Mary Keana just doesn't like anything unless it is Honda.
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