Porsche has become the latest automaker to take advantage of clever projection technology. The automaker worked up a quick presentation for the 2013 911 Carrera 4S to show off a bit of "motionless driving." The display tracks the sports car from production to back-road caning and city-center cruising, displaying a variety of exterior color choices and wheel options without resorting to a two-dimensional video.

This isn't the first time we've seen an automaker use its new product as a projection screen. Subaru, Hyundai, Lamborghini and others have all done the same, and the trick never fails to be visually interesting.

As you may recall, we got to play with the 2013 911 Carrera 4S back in November and found the machine to be a better daily driver than its rear-wheel drive counterpart. You can check out the projection video below.



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    • 1 Second Ago
  • 12 Comments
      ChrisDPrice
      • 2 Years Ago
      This was not done by corporate Porsche. This is a dealership in Italy putting on a presentation built by a small creative firm in Italy. The music alone tells you this is not a big-time professional corporate presentation.
      • 2 Years Ago
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        • 2 Years Ago
        [blocked]
          PDKid
          • 2 Years Ago
          Blaze - You're being way too sarcastic. Knock it off.
        PerryM88
        • 1 Year Ago
        Simply because Porsche couldn't care less to hear your useless banter about how Porsche is doing so bad. And even if you get all your Porsche hating friends together, go picket outside of Porsche headquarters about there design flaws, and "planet killing combustion engine tech" they are still not going to change a thing. Cause you are not the type of person they market to. Porsche does well. And other people buy there cars. And will continue to. You are just one of the lucky people that are not attracted to them. But that's OK, go drive your Prius down to a local park. And hug a tree for a little while. Maybe you will feel better about what the Big Bad Execs at Porsche did to you. And I pray one day, you will be able to post your comments on there YouTube channel. To expose them of there crappy slow cars. And there planet killing engines. But for now. I guess Porsches secrets will remain intact.
      GN
      • 2 Years Ago
      Not that cool. Hyundai did a better job, sadly. The fact the car is not centered, just lost all the realism.
      • 2 Years Ago
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      puregutsxc
      • 2 Years Ago
      so this is what the designers do when they're not changing the 911 for 15 years...
        PDKid
        • 2 Years Ago
        @puregutsxc
        Seriously sick of idiots giving flack to Porsche's design team. Yes. It's had a similar silhouette for 40 years. Grow up. Meanwhile in the last 15 years all of the major US manufacturers have returned to old school designs that were contemporaries of the first 911 for halo cars AND mass volume models. Starting with cars like the Prowler, Thunderbird, Ford GT, Mustang, Camaro, Charger, Challenger, and let's not forget how retro the PT Cruiser appeared when it broke the mold. Even the Viper is already dipping into design heritage and it's been on the market for less than 20 years! Japanese cars haven't really joined the party (aside from VERY subtle design cues in Nissan's Skyline and Z history) simply because there isn't a wealth of universally appreciated aesthetics that dates back 30-50 years in their lineups. German and British automakers seem to be doing just fine treading new territory year after year, with an occasional, barely-there nod to the past (think ponton rear fenders of the E-class). Yeah, Porsche has a design philosophy that carries across all the models you can remember - Low-sloping hood with higher fenders that blend into the headlights - always - it's simple brand identity. And the 911, as THE rear-engined sports car, will continue to have a similar silhouette forever. But if you look at the myriad changes and upgrades these cars receive year after year and call Porsche's design team anything but brilliant, then you should probably be commenting on anything other than cars.
      Beardinals
      • 2 Years Ago
      I was SHOCKED to hear dubstep music over this video. I think this tech has definitely lost its freshness if not jumped the shark by now.
      ChrisDPrice
      • 2 Years Ago
      This isn't from corporate Porsche, this is a Porsche dealer in Italy putting on a presentation done up by a small creative firm in Italy. The music choice (which is simply horrendous, like the 80s on acid) makes it obvious this is not a big-time presentation.
      DRAGON
      • 2 Years Ago
      Very cool presentation!