The Toyota Avalon redesign is one reason KBB named the ... The Toyota Avalon redesign is one reason KBB named the carmaker the best at holding its value over five years. (Photo courtesy Toyota).
As you take the plunge on a new car purchase, it helps to know which brands hold their value the best.

Two recent surveys named Honda and Toyota as the brands most likely to hold their values in first five years of ownership.

In its annual Residual Analysis report, Kelley Blue Book said Toyota would have the best residual value across its entire lineup over the next 60 months, meaning vehicles from the Japanese automaker will depreciate in cost less over the course of a lease, resulting in lower monthly payments.

Its score improved by three percentage points since last year's survey, and the report's authors praised the company's redesigned Avalon sedan and Tacoma pickup truck.

It was the third time in the past four years Toyota has claimed the top honor from KBB, despite issues with unintended acceleration and its popular Camry and Prius models recently receiving a "poor" grade in a new safety test performed by the Insurance Institute for Highway Safety.

"Enduring some of its darkest days in the U.S. market after unintended acceleration issues caused a massive worldwide recall of Toyota models, the brand managed to retain residual value levels consistent with its historical averages," said KBB director of residual consulting Eric Ibara.

Honda was named Best Mainstream Brand for 2013 by ALG in its annual residual value awards. Its redesigned Accord sedan captured top honors in the closely watched midsize sedan category and the Odyssey took top minivan honors.

Since 2000, Honda has won ALG's best overall award seven times.

"The Honda brand is a constant in ALG's Residual Value Award history," said Larry Dominique, president of ALG. "Honda has proven that it provides a compelling, high residual value package for consumers."


NOW CHECK OUT



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 40 Comments
      • 2 Years Ago
      Colin. true that Terry`s report is impressive... last week I got a great new Audi Quattro from bringing in $8190 this-past/month and-in excess of, 10/k this past munth. this is actually the best job I've had. I began this 4 months ago and immediately brought home at least $75... per/hr. I went to this site, http://www.Cloud65.com
      rnsreports
      • 9 Months Ago
      I've long been baffled by the love affair between automotive reviewers and Toyota. For the past two decades Toyota has been continual praised for just about anything they build. Recently the US government assessed a massive 1.1 billion dollar fine against Toyota for deliberately ignoring some extremely serious safety issues with their vehicles. Yet the auto reviewing community just keeps piling on the accolades. While it is true that Toyota makes some outstanding products---the 4Runner and Land Cruiser come to mind---I have long felt, based partly upon personal experience, that Nissan, Honda and Mitsubishi make better vehicles. I owned a Camry for 11 years and many spent thousands of dollars on repairs. I now own two Nissans, a 1997 Maxima with 225,000 miles on the odometer and an Xterra with 154,000 miles, and they have been amazingly trouble free. The Maxima still runs like it's new and looks great. Yet Nissan gets lukewarm praise at best from the automotive review professionals. Maybe they own stock in Toyota.
      eblueyez
      • 1 Year Ago
      YOu Have to be "a moron", OR a person "with MORE money than time"... to "pay $25-50,000.00 for a NEW car! It is "A RACKET" ..& "only the ignorent & pacified, citizen" will "fall for the ploy" ..! Buy a "late model preowned vehicle"...for the best buy, perhaps..? I have purchased autos at auctions for 50 years, at around "half price" ... & came out very well. Purchasing an auto froma deceased person is also (generally) a good decision! One thing about buying a USED car..you almost ALWAYS..have to "do something" ...& "IF" you don't want to do that, or CANNOT do that, you best "do something else" ..! Just MY thoughts...!
        rnsreports
        • 9 Months Ago
        @eblueyez
        I think it's a bit harsh to say someone is a moron for buying a new car. Although I do exactly the same thing that you do by buying late model used cars and saving thousands on the sale price, I am glad that others buy new because it helps keep the economy pumping along. But although I can easily afford it I have never yet bought a brand new car and I don't expect I ever will.
        • 9 Months Ago
        @eblueyez
        how does one go about purchasing an auto from a "deceased" person?
          • 9 Months Ago
          Raise- em up...Lol
      Harry Hurt
      • 2 Years Ago
      Resale value is a moot pernt for me. I always keep a car so long that the trade-in/resale value is down to nothing. I bought my 1990 Buick Riviera brand new, just before the 91s arrived at the dealer, got 6000 dollars off the sticker price. I kept the car 19 years, and when I went to trade it in on a new Dodge, the dealer wouldn't accept it for trade-in. I bought the Dodge, and sold the Riviera for $250. I feel that I got more than my money's worth out of the Riviera. The last foreign car I owned was a Volkswagon Beatle. It was prone to overheat. Before that, a Hillman Husky. It too, had cooling problems. The problem with foreign cars then was that nobody knew how to fix them. I'm sticking with American-made cars from now on.
      onepurple67
      • 2 Years Ago
      hahahhahahha, yeah KBB, lets TRY to help Toyota gain what it lost by hiding recalls, & letting cars go to market ,screwed up........ face it......BOTH Honda & Toyota do NOT hold their value well......cars like the the Fusion are besting them.have been for YEARS..........Time to go with the better cars.....stop hyping these turds.
        itsmegp46
        • 2 Years Ago
        @onepurple67
        Lets face it, you don't have a clue. The Fusion was first brought to market in 2006, the Camry during the early 1980's and the Accord first debuted back in 1976.
      thankgodikauai
      • 2 Years Ago
      dumb people buy new cars
      elmwoodlore
      • 2 Years Ago
      Here's a song called NEW CAR http://www.youtube.com/watch?v=rPa6z6Qe2jw
      janka51
      • 2 Years Ago
      thats depend on how stupid a person is
      imcrazyriter
      • 2 Years Ago
      Why is it that Subaru is never on this list? Honestly, I would never own a Toyota or a Honda. My opinion, but Subaru is far above the value of either of these makes!
        darlena1977
        • 2 Years Ago
        @imcrazyriter
        I would have to disagree a little because I'm a Honda person. However, I would definately put the Subaru in this class. Subaru's have all wheel drive and the engines are just as well designed as the Toyota and Honda. I believe the only downside to Subaru is the design; they're kind of ugly. But still very good cars. Also, a car has to be resold to have a resale value. Most Subaru owners don't get rid of them, therefore it's difficult to determine an actual resale value.
      jjr526
      • 2 Years Ago
      The nice toyotas of before have morphed into very ugly cars. There is an a$$ for every seat though.
      Evad Eviler
      • 1 Year Ago
      I am tired of hearing about Toyota and unintended acceleration. You writers need to state clearly that all investigations into this issue cleared Toyota 100%. There was NOT U.I. It was all, 100%, driver error. It cost Toyota millions in sales and reputation to be smeared because a bunch of horrid drivers stepped on their accelerators instead of their brakes. God, Americans are the worse drivers in the world. Second, anyone buying a new car should be aware (and apparently aren't) that the instant the vehicle leaves the dealer lot, the car loses 25% or more of its value. New cars are one of the best ways to throw your money away. Those that lease are really paying for all that depreciation. If you are someone who must have a new car every 2 or 3 years, you are paying up the nose for that desire. Best thing to do is find a car that you really like, in a color you love, with a reputation for reliability and a good or better rating from Consumer Reports. Buy it for cash or get a very low interest rate loan, then drive it into the ground. Keep it for 12 or more years. You will be driving debt free in 3 years or less and saving all those monthly payments. Put the savings into broad based ETF's, both US and international and wait. Instead of wasting money on "newness" you will amass money towards your retirement. Remember, a $150,000 car gets you where you are going just the same as a $20,000 one. And obviously avoid anything made in Germany. Astoundingly high part and repair costs, very iffy reliability. You are paying for a badge, nothing more.
        • 1 Year Ago
        @Evad Eviler
        Actually that's not true. First Toyota floor mats cause the pedal to stick & then Toyota said their pedals, which were made by another firms (as most parts are), were prone to sticking. Toyota settled $1.3 Billion is lawsuits so far. NASA experts who were close to the investigation believed the problem was with the car electronics, which Toyota has denied BUT recently internal documents have shown that Toyota knew there was a problem with unexplained acceleration and many of their own employees speculated it could be due to the electronics. Check law(dot)com for all of the details.
        rnsreports
        • 9 Months Ago
        @Evad Eviler
        Well "Evad" if you think that Americans are the worst drivers in the world you have evidently never driven in Rome, Paris or any Third World nation on the planet. As for Toyota being "smeared," apparently the problem was big enough for the US government to levy a record breaking fine against the company for ignoring a serious safety issue. I find it hard to believe that all of these "bad drivers" just happened to be driving Toyotas and none of them were having acceleration problems in other cars.
      semperfitexan
      • 2 Years Ago
      No Toyota or Honda has ever sold for more than it cost brand new . Barrett Jackson auto auction sold a '68 Shelby Mustang for $175,000 . A '68 Camaro SS 427 sold for $150,000. No Toyota or Honda ever sold for more than sticker price when new . Ford GT 500 ,25 grand over sticker which is $145,000. I've never seen a Toyota or Honda of any kind at a classic car show . Just plain ,boring cars for plain ,boring people .
        Donny Hoover
        • 2 Years Ago
        @semperfitexan
        As boring as they are, KBB is only looking at mass produced, mainstream transportation because that's what they're customer base cares about. Bringing up classic cars and supercars is an irrelevant point at best and an idiotic point at worst.
        chrbloc
        • 2 Years Ago
        @semperfitexan
        toyota 2000 gt, 240z, some later supra turbos and any drivable 510. i guess it was just a stupid missinformed statement from a moron. oh by the way, i have a '70 LT1 SS camaro
        • 2 Years Ago
        @semperfitexan
        thats becase no one adds extras than what the car is worth....it is math..figure it out
    • Load More Comments