According to Lexus, Santa's reindeers bailed out on him to vacation in Hawaii through a last-minute travel deal. Santa contacted Lexus for help through his perception that the luxury carmaker delivers the best customer experience in the industry.
It was such a huge opportunity for Lexus that the company sprang into action. "We couldn't bear the thought of leaving the big guy high and dry. Our elves and engineers are proud to introduce the 'Lexus Flying Luxury Cruiser,' or LFLC for short," said Lexus General Manager Mark Templin in a company press release.
The Lexus Flying Luxury Cruiser has been tricked out with a few sweet features: advanced Lexus Hybrid Drive that gets 800 reindeerpower and creates fewer emissions than even a single reindeer; the safest sleigh ever with Blind Spot Monitor with Rear Cross-Traffic Alert and Advanced Pre-Collision System that keeps grandma from getting run over; Lexus Navigation System with e-Destination to make the trip time efficient to deliver gifts to all the nice children; and a Lexus Enform with a Pandora playlist with all of Santa's favorite tunes.
I have some questions for Santa, which may be answered through the Lexus media representatives or sent to Santa's post office box at the North Pole...
- How did you choose Lexus over its direct competitors – Mercedes Benz, BMW, Infiniti and Acura? I've heard a few good stories from customers of these brands getting top-of-the-line customer service. Was there a special Santa promotional incentive mailed to the North Pole by Lexus?
- Are you going to keep the Lexus Flying Luxury Cruiser for next year, in place of the sleigh and reindeer? You don't need reindeers to pull your Lexus, and it could be a violation of the reindeers' union contract and North Pole labor laws.
- What fuels the Flying Cruiser? Gasoline or diesel? Jet fuel? Eggnog?
- Lexus claims to offer you a lifetime warranty and 24-Hour Roofside Assistance. Do you and Mrs. Claus buy into that? It seems a bit lofty.
Lexus assists Santa by creating a new sleigh – the Lexus Flying Luxury Cruiser.
TORRANCE, Calif., Dec. 19, 2012 – HO HO...UH OH! While surfing the internet awaiting their big night out, Santa's reindeer discovered a last-minute travel deal to spend the holidays in Hawaii and immediately departed for the tropics. In a panic, Santa called Lexus for help.
"I know Lexus delivers the best customer experience in the industry, so I called to see if they could help me out," said Santa. "I needed a self-propelled sleigh with every bell and whistle to complete my task of delivering toys to all the good boys and girls around the world."
"When we got the call from Santa, we immediately sprang into action," said Lexus General Manager Mark Templin. "We couldn't bear the thought of leaving the big guy high and dry. Our elves and engineers are proud to introduce the 'Lexus Flying Luxury Cruiser,' or LFLC for short."
The new Lexus Flying Luxury Cruiser features:
- An advanced Lexus Hybrid Drive system with 800 reindeerpower which creates fewer emissions than even a single reindeer. It also features an EV mode to allow Santa to stealthily land on every rooftop
- Blind Spot Monitor with Rear Cross-Traffic Alert to make Santa aware of any objects around him (like chimneys) to ensure safe maneuvering
- Advanced Pre-Collision System to gauge if Santa is approaching an object too quickly in which case it will slow down and stop the Cruiser, helping prevent Grandma from getting run over
- Lexus Navigation System with e-Destination so Santa can send all the addresses for the nice children to his Cruiser in advance.
- Lexus Enform® with a Pandora® playlist that includes all Santa's favorite tunes from "Grinch Live from Whoville," "Frosty and the Snowmen" and the ever-popular band "Ebenezer and the Scrooges."
- A large, red LED and infrared light with stereo cameras for the front of his sleigh so he can see on a foggy night without Rudolph.
"I can't thank Lexus enough for making sure all the girls and boys around the world have a great Christmas," said Santa, with a twinkle in his eye. "You'll go down in history."